At a Glance
- Tasks: Drive growth strategies for the Baby Accessories category and analyse market trends.
- Company: Join a leading brand in the baby products sector with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Opportunity to work with senior leaders and shape the future of the brand.
- Why this job: Make a real impact in a fast-paced industry while collaborating with top retailers.
- Qualifications: Experience in FMCG category roles and strong analytical skills required.
The predicted salary is between 54000 - 66000 £ per year.
Reporting into the ANZ GM, this role is integral to the short, mid & long-term acceleration of the Baby Accessories category & Tommee Tippee in key channels within ANZ. You will be responsible for generating high impact insights & analysis to create best in class category growth strategies across the Grocery channel. You will be the go‑to person in the category dynamics, working with commercial & brand teams to enable the best GTM plan for the brand and partners.
What you will be doing:
- Develop & execute external retailer category growth strategies for the baby accessories category enabling TT to over-index in short to long term sustainable growth.
- Analyse market trends, customer behaviour & competitor activity, advising the GM, Commercial & Brand teams on portfolio, pricing, promotional decisions.
- Develop 3 year category strategies within the business to achieve its goals, selling this into senior retailer contacts.
- Deliver the range review process from retailer category strategy, space management implementing best in class shopper led POG's (including adds/deletes) supported by commercial team.
- Enable channel strategy to come to life via ranging & planogram executions with the retailers.
- Proactively advise the commercial team on the best TT category growth driving plans for that retailer supporting JBP sign offs.
- Provide internal intelligence on category, what is working, what is not, calling out risks & opportunities to drive the future plan of the business.
- Consult on internal category, channel, pricing & promotional strategies (supported by GM).
- Own internal reporting (local & global) on category dynamics & rationale, suggesting action plan for future opportunities.
- Assist in NPD opportunity assessments.
Requirements:
- Proven experience working within the consumer products/FMCG sector in category roles.
- Experience partnering with external Grocery retailers would be beneficial.
- Strong analytical skills, ability to analyse large datasets, interpret market trends, and extract actionable insights.
- Capability to develop and implement comprehensive category strategies aligned with business objectives, data driven decision-maker.
- Strong communicator with experience working across multiple functions / diverse set of stakeholders.
- Strong organizational skills.
- Problem solver and quick thinker who is self-motivated taking pride in getting the job done.
- Highly developed interpersonal and influencing skills, with a strong track record of partnering effectively with senior leaders.
Category Manager in Newport employer: CIPS
CIPS is an exceptional employer, offering a dynamic work environment in Peterborough where you can thrive as an Assessment Operations Co-ordinator. With a strong focus on employee development and a collaborative culture, you'll enjoy generous benefits such as 25 days of holiday, private medical insurance, and access to excellent facilities including a gym. Join us to be part of a global organisation that values your contributions and supports your professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager in Newport
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CIPS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CIPS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CIPS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CIPS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Manager in Newport
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CIPS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CIPS:Show us that you’ve done your homework! In your application, briefly mention what you admire about CIPS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CIPS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CIPS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CIPS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
