At a Glance
- Tasks: Lead the evolution of digital customer journeys and drive commercial performance.
- Company: Join DLG, a forward-thinking company focused on innovation and customer satisfaction.
- Benefits: Enjoy a competitive salary, generous holiday allowance, and flexible benefits.
- Other info: Be part of an inclusive culture that values diverse perspectives.
- Why this job: Make a real impact in shaping the future of insurance analytics.
- Qualifications: Strong commercial acumen and experience in managing digital journeys.
The predicted salary is between 60000 - 75000 £ per year.
About the role
We're looking for a Commercial Manager - Digital to join our Motor Team - someone who thrives on daily performance, has a sharp eye for commercial value, and can lead the evolution of our digital customer journeys. As a key member of the team, you will define and deliver the commercial plans that power our digital experience across New Business, In-life servicing, and Renewals. This isn't just about maintaining the status quo; it's about identifying strategic initiatives that maximize both commercial outcomes and customer satisfaction across one of the largest cost bases in our business.
Responsibilities
- Drive Commercial Performance: Take full accountability for the commercial success of our digital customer journeys, ensuring value is maximized at every touchpoint from acquisition to renewal.
- Strategic Planning: Own and develop robust plans to enhance our digital value proposition, identifying new opportunities to optimize performance.
- Prioritisation & Execution: Ruthlessly prioritize the digital roadmap, building consensus across teams while remaining comfortable as the ultimate decision-maker to ensure the highest-value initiatives are delivered.
- Data-Driven Insight: Use complex data and insights to identify opportunities, inform high-stakes decision-making, and track daily performance against targets.
- Cross-Functional Partnership: Collaborate with experts across Digital, Operations, Change Delivery, Marketing, Product, and Pricing to bring commercial plans to life.
Qualifications
- Stakeholder Influence: Communicate performance, outlook, and strategy to senior stakeholders, providing clear, compelling narratives and staying confident when delivering contrary or unpopular advice to leaders.
- Commercial Acumen: Highly numerate with knowledge and experience in managing commercial performance within a fast-paced environment.
- Digital Expertise: Knowledge and experience of what it takes to develop and maintain a high-performing digital journey in a highly regulated industry.
- Strategic Prioritisation: Proven ability to manage competing demands and prioritize effectively, ensuring focus remains on the most impactful commercial outcomes.
- Stakeholder Management: Knowledge and experience in building effective relationships across technical and non-technical teams, with the ability to summarize complex topics clearly.
- Innovation Mindset: A self-starter who challenges assumptions and is motivated to deliver quality while striving for continual improvement.
Company Culture
DLG is evolving. Across every part of our business, we’re embracing innovation and putting customers at the heart of everything we do. Join us and you’ll not only be recognised for your skills, you’ll be empowered to grow them, make a real impact, and shape the future of insurance analytics.
Benefits
- Employer contributed pension
- Annual company bonus
- Discounts on Insurance products
- Generous holiday allowance
- Flexible benefits package including optional health and dental insurance
- Buy-as-you-earn share scheme
- Employee discounts and cashback
- Plus, many more
Legal and EEO Statements
Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We’re delighted to feature as one of the UK’s Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.
Digital Commercial Lead: Customer Journeys employer: CIPS
At Direct Line Group, we pride ourselves on being an excellent employer that champions innovation and customer-centricity. Our dynamic work culture fosters collaboration and empowers employees to take ownership of their roles, particularly in the Digital Commercial Lead position, where you will have the opportunity to drive impactful change in our digital customer journeys. With a comprehensive benefits package, including a generous holiday allowance and a commitment to diversity and inclusion, we provide a supportive environment for professional growth and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Commercial Lead: Customer Journeys
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how your skills can enhance their customer journeys and drive commercial performance.
✨Tip Number 3
Showcase your data-driven mindset! Bring examples of how you've used insights to make decisions in past roles. This will demonstrate your ability to track performance and optimise outcomes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Digital Commercial Lead: Customer Journeys
Some tips for your application 🫡
Show Your Commercial Savvy:When you're writing your application, make sure to highlight your commercial acumen. We want to see how you've driven performance in previous roles and how you can bring that expertise to our digital customer journeys.
Be Data-Driven:We love numbers! Use your application to showcase your ability to analyse data and derive insights. Mention specific examples where your data-driven decisions led to successful outcomes, as this is key for the role.
Communicate Clearly:Your written application should reflect your ability to communicate complex ideas simply. We need someone who can convey strategies and performance narratives effectively, so keep it clear and compelling!
Tailor Your Application:Don’t just send a generic application. Tailor it to our job description! Highlight your experience with digital journeys and stakeholder management, and show us why you’re the perfect fit for our team. Remember, apply through our website!
How to prepare for a job interview at CIPS
✨Know Your Numbers
As a Digital Commercial Lead, you'll need to demonstrate your commercial acumen. Brush up on key metrics related to digital customer journeys and be ready to discuss how you've used data to drive performance in previous roles. This shows you can back up your strategies with solid evidence.
✨Master the Art of Storytelling
When communicating with stakeholders, it's crucial to present your ideas clearly and compellingly. Prepare a few narratives that highlight your past successes in driving commercial performance and enhancing customer experiences. This will help you connect with your interviewers and showcase your influence.
✨Prioritisation is Key
Be prepared to discuss how you prioritise initiatives in a fast-paced environment. Think of examples where you had to make tough decisions about which projects to focus on. This will demonstrate your strategic thinking and ability to manage competing demands effectively.
✨Collaborate Like a Pro
Since this role involves cross-functional partnerships, think of instances where you've successfully collaborated with different teams. Be ready to share how you built relationships and brought commercial plans to life, as this will show your ability to work well with diverse groups.
