At a Glance
- Tasks: Lead the evolution of digital customer journeys and drive commercial performance.
- Company: Join a forward-thinking insurance company focused on innovation and customer satisfaction.
- Benefits: Enjoy a competitive salary, annual bonus, flexible benefits, and generous holiday allowance.
- Other info: Be part of an inclusive culture that values diverse backgrounds and innovative thinking.
- Why this job: Make a real impact in shaping the future of digital experiences in insurance.
- Qualifications: Strong commercial acumen and experience in managing digital performance.
The predicted salary is between 60000 - 75000 £ per year.
About the role
We're looking for a Commercial Manager - Digital to join our Motor Team - someone who thrives on daily performance, has a sharp eye for commercial value, and can lead the evolution of our digital customer journeys. As a key member of the team, you will define and deliver the commercial plans that power our digital experience across New Business, In-life servicing, and Renewals. This isn't just about maintaining the status quo; it's about identifying strategic initiatives that maximize both commercial outcomes and customer satisfaction across one of the largest cost bases in our business.
Responsibilities
- Drive Commercial Performance: Take full accountability for the commercial success of our digital customer journeys, ensuring value is maximized at every touchpoint from acquisition to renewal.
- Strategic Planning: Own and develop robust plans to enhance our digital value proposition, identifying new opportunities to optimize performance.
- Prioritisation & Execution: Ruthlessly prioritize the digital roadmap, building consensus across teams while remaining comfortable as the ultimate decision-maker to ensure the highest-value initiatives are delivered.
- Data-Driven Insight: Use complex data and insights to identify opportunities, inform high-stakes decision-making, and track daily performance against targets.
- Cross-Functional Partnership: Collaborate with experts across Digital, Operations, Change Delivery, Marketing, Product, and Pricing to bring commercial plans to life.
Qualifications
- Stakeholder Influence: Communicate performance, outlook, and strategy to senior stakeholders, providing clear, compelling narratives and staying confident when delivering contrary or unpopular advice to leaders.
- Commercial Acumen: Highly numerate with knowledge and experience in managing commercial performance within a fast-paced environment.
- Digital Expertise: Knowledge and experience of what it takes to develop and maintain a high-performing digital journey in a highly regulated industry.
- Strategic Prioritisation: Proven ability to manage competing demands and prioritize effectively, ensuring focus remains on the most impactful commercial outcomes.
- Stakeholder Management: Knowledge and experience in building effective relationships across technical and non-technical teams, with the ability to summarize complex topics clearly.
- Innovation Mindset: A self-starter who challenges assumptions and is motivated to deliver quality while striving for continual improvement.
Company Culture
DLG is evolving. Across every part of our business, we’re embracing innovation and putting customers at the heart of everything we do. Join us and you’ll not only be recognised for your skills, you’ll be empowered to grow them, make a real impact, and shape the future of insurance analytics.
Benefits
- Employer contributed pension
- Annual company bonus
- Discounts on Insurance products
- Generous holiday allowance
- Flexible benefits package including optional health and dental insurance
- Buy-as-you-earn share scheme
- Employee discounts and cashback
- Plus, many more
Legal and EEO Statements
Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We’re delighted to feature as one of the UK’s Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.
Direct Line Insurance Group is now owned by Aviva Plc. If you are successful in your application, you may initially receive a Direct Line offer and contract of employment; however, your employment will transfer to Aviva Employment Services Limited from 1 July 2026 under TUPE. From that date, some terms and conditions of employment will change, including bonus and pension arrangements.
Digital Commercial Lead: Customer Journeys in City of Westminster employer: CIPS
At Direct Line Group, we pride ourselves on being an excellent employer that champions innovation and customer-centricity. Our dynamic work culture fosters collaboration and empowers employees to take ownership of their roles, particularly in the Digital Commercial Lead position, where you will have the opportunity to drive impactful change in our digital customer journeys. With a strong focus on professional growth, competitive benefits, and a commitment to inclusivity, we offer a rewarding environment for those looking to make a meaningful contribution in the insurance industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Commercial Lead: Customer Journeys in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how your skills can enhance their customer journeys and drive commercial performance. Show them you mean business!
✨Tip Number 3
Practice your pitch! You want to communicate your value clearly and confidently. Think about how your experience aligns with their needs and be prepared to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital Commercial Lead: Customer Journeys in City of Westminster
Some tips for your application 🫡
Show Your Commercial Savvy:When you're writing your application, make sure to highlight your experience with commercial performance. We want to see how you've driven success in previous roles, especially in digital environments. Use specific examples to demonstrate your impact!
Be Data-Driven:Since this role is all about using data to inform decisions, don’t shy away from showcasing your analytical skills. Mention any tools or methods you’ve used to track performance and how you've leveraged insights to improve customer journeys.
Prioritisation is Key:We love a candidate who can juggle multiple priorities! In your application, share how you've managed competing demands in the past. Talk about your decision-making process and how you ensure focus on high-value initiatives.
Tailor Your Application:Make sure your application speaks directly to the job description. Use the same language and keywords that we’ve included. This shows us that you understand the role and are genuinely interested. And remember, apply through our website for the best chance!
How to prepare for a job interview at CIPS
✨Know Your Numbers
As a Digital Commercial Lead, you'll need to demonstrate your commercial acumen. Brush up on key metrics related to digital customer journeys and be ready to discuss how you've used data to drive performance in previous roles. This shows you can back up your strategies with solid evidence.
✨Master the Art of Storytelling
When communicating with stakeholders, it's crucial to present your ideas clearly and compellingly. Prepare a few narratives that highlight your past successes in driving commercial performance and how you’ve influenced teams. This will help you connect with your interviewers and showcase your stakeholder management skills.
✨Prioritisation is Key
Be prepared to discuss how you prioritise initiatives in a fast-paced environment. Think of examples where you had to make tough decisions about which projects to focus on. This will demonstrate your ability to manage competing demands effectively, a vital skill for this role.
✨Show Your Innovation Mindset
The company values innovation, so come armed with ideas on how to enhance digital customer journeys. Think about challenges you've faced and how you approached them creatively. This will show that you're not just a self-starter but also someone who thrives on continual improvement.
