At a Glance
- Tasks: Lead the evolution of digital customer journeys and drive commercial performance.
- Company: Join a forward-thinking insurance company focused on innovation and customer satisfaction.
- Benefits: Enjoy a competitive salary, annual bonus, flexible benefits, and generous holiday allowance.
- Other info: Be part of an inclusive culture that values diverse backgrounds and innovative thinking.
- Why this job: Make a real impact in shaping the future of insurance analytics while growing your skills.
- Qualifications: Strong commercial acumen and experience in managing digital journeys in a fast-paced environment.
The predicted salary is between 60000 - 75000 £ per year.
About the role
We're looking for a Commercial Manager - Digital to join our Motor Team - someone who thrives on daily performance, has a sharp eye for commercial value, and can lead the evolution of our digital customer journeys. As a key member of the team, you will define and deliver the commercial plans that power our digital experience across New Business, In-life servicing, and Renewals. This isn't just about maintaining the status quo; it's about identifying strategic initiatives that maximize both commercial outcomes and customer satisfaction across one of the largest cost bases in our business.
Responsibilities
- Drive Commercial Performance: Take full accountability for the commercial success of our digital customer journeys, ensuring value is maximized at every touchpoint from acquisition to renewal.
- Strategic Planning: Own and develop robust plans to enhance our digital value proposition, identifying new opportunities to optimize performance.
- Prioritisation & Execution: Ruthlessly prioritize the digital roadmap, building consensus across teams while remaining comfortable as the ultimate decision-maker to ensure the highest-value initiatives are delivered.
- Data-Driven Insight: Use complex data and insights to identify opportunities, inform high-stakes decision-making, and track daily performance against targets.
- Cross-Functional Partnership: Collaborate with experts across Digital, Operations, Change Delivery, Marketing, Product, and Pricing to bring commercial plans to life.
Qualifications
- Stakeholder Influence: Communicate performance, outlook, and strategy to senior stakeholders, providing clear, compelling narratives and staying confident when delivering contrary or unpopular advice to leaders.
- Commercial Acumen: Highly numerate with knowledge and experience in managing commercial performance within a fast-paced environment.
- Digital Expertise: Knowledge and experience of what it takes to develop and maintain a high-performing digital journey in a highly regulated industry.
- Strategic Prioritisation: Proven ability to manage competing demands and prioritize effectively, ensuring focus remains on the most impactful commercial outcomes.
- Stakeholder Management: Knowledge and experience in building effective relationships across technical and non-technical teams, with the ability to summarize complex topics clearly.
- Innovation Mindset: A self-starter who challenges assumptions and is motivated to deliver quality while striving for continual improvement.
Company Culture
DLG is evolving. Across every part of our business, we’re embracing innovation and putting customers at the heart of everything we do. Join us and you’ll not only be recognised for your skills, you’ll be empowered to grow them, make a real impact, and shape the future of insurance analytics.
Benefits
- Employer contributed pension
- Annual company bonus
- Discounts on Insurance products
- Generous holiday allowance
- Flexible benefits package including optional health and dental insurance
- Buy-as-you-earn share scheme
- Employee discounts and cashback
- Plus, many more
Legal and EEO Statements
Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We’re delighted to feature as one of the UK’s Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.
Direct Line Insurance Group is now owned by Aviva Plc. If you are successful in your application, you may initially receive a Direct Line offer and contract of employment; however, your employment will transfer to Aviva Employment Services Limited from 1 July 2026 under TUPE. From that date, some terms and conditions of employment will change, including bonus and pension arrangements.
Commercial Manager - Digital in City of Westminster employer: CIPS
At Direct Line Group, we pride ourselves on being an excellent employer that champions innovation and customer-centricity. As a Commercial Manager - Digital, you'll thrive in a dynamic work culture that values your contributions and offers ample opportunities for professional growth, all while enjoying a comprehensive benefits package including a generous holiday allowance and flexible health options. Join us in our mission to reshape the future of insurance analytics in a supportive environment that celebrates diversity and empowers you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager - Digital in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how your skills can enhance their commercial performance and customer journeys. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! You want to communicate your value clearly and confidently. Think about how your experience aligns with their goals, especially around data-driven insights and strategic planning.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team and contributing to our innovative culture.
We think you need these skills to ace Commercial Manager - Digital in City of Westminster
Some tips for your application 🫡
Show Your Commercial Savvy:When you're writing your application, make sure to highlight your experience with commercial performance. We want to see how you've driven success in previous roles, especially in digital environments. Use specific examples to showcase your skills!
Be Data-Driven:Since this role is all about using data to inform decisions, don’t shy away from mentioning your analytical skills. Share instances where you've used data to identify opportunities or improve performance. It’ll show us you’re the right fit for our team!
Prioritisation is Key:We love a candidate who can juggle multiple priorities! In your application, talk about how you've managed competing demands in the past. Give us a glimpse of your strategic thinking and decision-making process to impress us.
Tailor Your Application:Make sure your application speaks directly to the job description. Use the same language and terminology we’ve used to describe the role. This shows us that you understand what we’re looking for and are genuinely interested in joining our team. And remember, apply through our website!
How to prepare for a job interview at CIPS
✨Know Your Numbers
As a Commercial Manager - Digital, you'll need to demonstrate your commercial acumen. Brush up on key metrics related to digital performance and be ready to discuss how you've used data to drive decisions in the past. This shows you can back up your strategies with solid insights.
✨Master the Digital Journey
Familiarise yourself with the digital customer journey specific to the industry. Be prepared to share examples of how you've enhanced customer experiences through strategic planning and execution. This will highlight your expertise and innovation mindset.
✨Prioritisation is Key
The role requires ruthless prioritisation of initiatives. Think about how you've managed competing demands in previous roles and be ready to discuss your decision-making process. This will show that you can focus on high-impact outcomes.
✨Engage with Stakeholders
Effective communication with stakeholders is crucial. Prepare to discuss how you've influenced senior leaders with clear narratives, especially when presenting challenging ideas. This demonstrates your ability to build relationships and manage expectations across teams.
