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For Companies At a Glance
- Tasks: Drive growth of Cipla's branded portfolio through strategic account management in the NHS.
- Company: Join a leading healthcare company focused on innovative solutions.
- Benefits: Competitive salary, bonus scheme, car allowance, and pension contributions.
- Why this job: Make a real impact in healthcare by influencing key decision-makers.
- Qualifications: Experience in NHS Key Account Management and strong stakeholder engagement skills.
- Other info: Dynamic role with opportunities for professional growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Location: Manchester to Shropshire, North Staffordshire, South Staffordshire, Northern Wales (Northwest & North Wales) (Field Based)
Role purpose
The Key Account Manager role is a strategic, system focused position responsible for driving access, adoption, and growth of the Cipla branded portfolio through a top down key account management approach. The role operates across Integrated Care Boards, PCNs, and wider healthcare systems, influencing decision makers and stakeholders who shape policy, formulary decisions, treatment pathways, and implementation at scale. This is a true Key Account Management role focused on driving sustainable change across complex NHS systems rather than individual customer selling.
Key Accountabilities
- Strategic account ownership
- Deliver the strategy and growth of the Cipla branded portfolio within assigned ICBs, PCNs, and relevant commissioning structures across England and the devolved nations.
- Accountable for sales performance and system level account management within the assigned territory.
- Lead strategic key account planning using a top down approach.
- Identify decision making pathways, influence networks, and leverage points to drive change at scale.
- Develop expert knowledge of NHS commissioning, reimbursement, ICB governance, and PCN structures.
- Build deep understanding of the Cipla branded portfolio and future pipeline opportunities.
- Lead engagement with medicines management teams to support evidence based decision making.
- Develop and deliver robust account plans aligned to ICB objectives and Cipla strategy.
- Conduct regular account reviews with the Sales Manager, Marketing Manager, and internal stakeholders.
- Maintain accurate CRM records including stakeholder mapping and gap analysis.
- Lead formulary inclusion across ICBs and Health Boards.
- Deliver and implement switch protocols and pathway changes.
- Own access strategy from engagement through to uptake.
- Align access decisions with forecasting and supply planning.
- Work closely with the Sales Manager, Marketing Manager, Medical, Market Access, and Business Excellence teams.
- Collaborate with finance, supply chain, customer services, regulatory, and retail teams.
- Act as a central coordination point between external stakeholders and internal teams.
- Develop relationships with medicines management teams, ICB leads, clinical consultants, PCN pharmacists, and prescribing leads.
- Engage decision makers and implementers to ensure uptake.
- Manage stakeholder networks across primary and secondary care.
Individual profile sought – Essential Criteria
- Demonstrable experience in a true NHS Key Account Management role.
- Proven success driving formulary inclusion and switch protocols.
- Strong stakeholder mapping capability.
- Experience working in a dynamic, fast paced environment within a growing UK organisation.
- Based within or close to the assigned territory.
- Strong knowledge of NHS structures and ABPI Code of Practice.
Desirable
- Experience in respiratory or specialist therapy areas.
- Project management capability.
- Experience implementing access wins through to uptake.
What we offer
- Competitive base salary.
- Company bonus and incentive scheme.
- Car allowance.
- Pension contribution.
Key Account Manager-Branded Portfolio in England employer: Cipla
Contact Detail:
Cipla Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager-Branded Portfolio in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the NHS and healthcare systems. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to decision-makers. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Do your homework! Understand the specific ICBs and PCNs in your area. Know their challenges and how your experience can help them. When you get the chance to chat with stakeholders, you’ll impress them with your knowledge and insights.
✨Tip Number 3
Showcase your success stories! Be ready to share examples of how you've driven formulary inclusion or implemented successful switch protocols in the past. Real-life examples can make you stand out and show that you’re the right fit for the role.
✨Tip Number 4
Apply through our website! We want to see your application, but more importantly, we want to see you shine in interviews. Use our platform to showcase your skills and experiences, and let’s get you on the path to landing that Key Account Manager role!
We think you need these skills to ace Key Account Manager-Branded Portfolio in England
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of StudySmarter, showing how your experience aligns with our mission.
Be Specific and Relevant: When detailing your experience, focus on specific achievements that relate to the Key Account Manager role. Use metrics and examples to illustrate your success in driving access and growth, making it clear why you're the perfect fit for us.
Showcase Your Strategic Thinking: This role is all about strategic account management, so highlight your ability to think critically and plan effectively. Share examples of how you've influenced decision-makers and navigated complex systems in the past.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Cipla
✨Know Your NHS Inside Out
Make sure you brush up on your knowledge of NHS commissioning, ICB governance, and PCN structures. Understanding these elements will not only help you answer questions confidently but also demonstrate your commitment to the role.
✨Master Stakeholder Mapping
Prepare a detailed stakeholder map for the territories you'll be managing. Think about who the key decision-makers are and how you can influence them. This will show that you’re strategic and ready to hit the ground running.
✨Showcase Your Success Stories
Be ready to share specific examples of how you've driven formulary inclusion or implemented switch protocols in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them impactful.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally with various teams. Discuss how you’ve successfully collaborated with sales, marketing, and medical teams to achieve common goals, as this is crucial for the Key Account Manager role.
