At a Glance
- Tasks: Create engaging social media content to connect with HR professionals and organisations.
- Company: Join a leading professional body for HR and people professionals.
- Benefits: Enjoy 28 days' leave, personal development allowance, and a strong focus on wellbeing.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Make an impact by translating complex topics into relatable content for diverse audiences.
- Qualifications: Experience in managing social channels and creating engaging short-form video content.
The predicted salary is between 33750 - 41250 £ per year.
Advert Social Media Content Creator £38,000 - £40,000 + benefits Permanent Full-time (35 hours per week) Wimbledon (flexible and hybrid working)
The Role
As a Social Media Content Creator, you'll help to accelerate audience growth, influence and connection with people practitioners, organisations and CIPD members across our social media channels - including Linked In (412,000 followers), Instagram and Tik Tok.
Working across a wide range of HR audiences, from generalists and specialists to senior decision-makers, you'll translate the CIPD's expertise and insight into engaging, platform-native content, including short-form video and on-camera formats.
You'll adapt messaging and content to make complex workforce topics relevant and compelling for different audiences, while actively building engagement by recognising career milestones and achievements, and fostering connection with practitioners and organisations.
You'll also test new, scalable content approaches, respond to user-generated content, and contribute to the CIPD's member and customer satisfaction ambitions - helping raise awareness of our resources, thought leadership and membership benefits.
- What You'll Be Doing
- Creating audience-first content by translating the CIPD's expertise and research into accessible, platform-native content such as short-form video, reels and Tik Tok-style content, carousel explainers and quick-hit insights
- Working closely with internal subject matter experts to make complex workforce topics relevant and compelling for HR practitioners and organisational decision-makers
- Presenting on camera - planning, filming and editing short-form video content.
- Presenting on topics like professional development, membership benefits, event coverage and broader people-profession insights.
- Engaging with people professionals on Linked In - celebrating milestones like membership upgrades, event attendance and career progression
- Spotting and amplifying member stories across the CIPD channels
- Using data to sharpen content by tracking social trends and audience behaviour to keep content relevant
- Using analytics to optimise reach and performance, and test new formats and approaches
- Collaborating across teams, partnering with the Social Media Manager and the Social Media Content Creator (who focuses on students and early careers audience) to deliver the wider social strategy
- Working with marketing, content, membership and policy teams on campaigns for practitioner and organisational audiences.
- What you'll need to be successful
- Experience of managing live social channels
- Evidence of growth and or impact on those channels
- Experience of content/social media campaign planning
- Experience creating engaging social media content
- Strong understanding of short-form video and platform-native content formats
- Confidence presenting and communicating clearly on camera
- Ability to translate complex or professional topics into clear, engaging content
- Ability to interpret metrics and use insights to iterate quickly, not just to report
- Algorithm awareness
- Trend spotting and trialling/testing new ideas
- Translating brand voice into social-first content
- Experience creating content for career-focused or professional audiences
- In-app video editing skills
- Experience creating content for platforms such as Linked In and Tik Tok
- Interest in workplace trends, HR or professional development
About us
We've been championing better work and working lives for over 100 years.
We help organisations thrive by focusing on their people, supporting our economies and societies.
We're the professional body for HR, L&D, OD and all people professionals - experts in people, work and change.
With over 160,000 members globally - and a growing community using our research, insights and learning - we give trusted advice and offer independent thought leadership.
And we are a leading voice in the call for good work that creates value for everyone.
We also offer an inclusive and collaborative working environment, a wide range of development opportunities and a competitive benefits package, including 28 days' annual leave (with the option to buy and sell), a personal development allowance, access to an award-winning pension scheme and a strong focus on wellbeing, including a cashback health scheme.
We also support colleagues at different life stages, with enhanced parental leave, fertility and family-forming support, and support for those who are full-time carers for their loved ones.
We value everyone as an individual and are committed to creating a diverse and inclusive workplace where different perspectives are welcomed, ensuring fair opportunities for all and strengthening how we work and deliver impact together.
- 28 days' annual leave (with the option to buy and sell)
- personal development allowance
- access to an award-winning pension scheme
- strong focus on wellbeing, including a cashback health scheme
- enhanced parental leave, fertility and family-forming support
- support for those who are full-time carers for their loved ones
Please note, the application deadline is on Monday 21 September.
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Social Media Content Creator - organisations and practitioners employer: CIPD
As a Credit Controller at our Wimbledon location, you'll join a forward-thinking organisation that champions better work and working lives. We pride ourselves on our inclusive and collaborative culture, offering extensive development opportunities and a competitive benefits package, including generous annual leave and a strong focus on employee wellbeing. With a commitment to diversity and support for various life stages, we ensure that every team member is valued and empowered to thrive in their role.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Content Creator - organisations and practitioners
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CIPD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CIPD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CIPD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CIPD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Content Creator - organisations and practitioners
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CIPD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CIPD:Show us that you’ve done your homework! In your application, briefly mention what you admire about CIPD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CIPD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CIPD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CIPD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
