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- Tasks: Create engaging social media content for HR professionals and students.
- Company: A leading professional body for HR and people professionals with a century of experience.
- Benefits: 28 days annual leave, personal development allowance, and a strong focus on wellbeing.
- Other info: Join a diverse team committed to inclusivity and professional growth.
- Why this job: Make an impact in the HR community while developing your social media skills.
- Qualifications: Experience in managing social channels and creating engaging content.
The predicted salary is between 30000 - 40000 £ per year.
What you’ll be doing:
- Creating engaging social media content designed specifically for professionals studying towards CIPD qualifications while working in HR or people roles.
- Collaborating with internal subject matter experts to translate CIPD research, insights and guidance into accessible and engaging social content for the early career audience.
- Actively engaging with the CIPD community on LinkedIn by recognising and celebrating professional milestones.
- Identifying opportunities to amplify and share member stories through CIPD channels.
- Monitoring social media trends and audience behaviours to ensure content remains relevant and engaging.
- Using performance insights and analytics to optimise content and improve reach with student and early career audiences.
- Contributing ideas and experimentation with new formats and channels.
- Working closely with the social media team members to support the delivery of the organisation’s social media strategy.
- Collaborating with marketing, content, membership and qualifications teams to support campaigns and initiatives aimed at student members and emerging professionals.
What you’ll need to be successful:
- Experience of managing live social channels.
- Evidence of growth and or impact on those channels.
- Experience of content/social media campaign planning.
- Experience creating engaging social media content.
- Strong understanding of short-form video and platform-native content formats.
- Confidence presenting and communicating clearly on camera.
- Ability to translate complex or professional topics into clear, engaging content.
- Ability to interpret metrics and use insights to iterate quickly, not just to report.
- Algorithm awareness.
- Trend spotting and trialling/testing new ideas.
- Translating brand voice into social-first content.
- Experience creating content for career-focused or professional audiences.
- Experience creating content for platforms such as LinkedIn and TikTok.
- Interest in workplace trends, HR or professional development.
About us:
We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.
We offer an inclusive and collaborative working environment, a wide range of development opportunities and a competitive benefits package, including 28 days’ annual leave (with the option to buy and sell), a personal development allowance, access to an award-winning pension scheme and a strong focus on wellbeing, including a cashback health scheme. We also support colleagues at different life stages, with enhanced parental leave, fertility and family-forming support, and support for those who are full-time carers for their loved ones.
We value everyone as an individual and are committed to creating a diverse and inclusive workplace where different perspectives are welcomed, ensuring fair opportunities for all and strengthening how we work and deliver impact together.
If this role describes you and your career aspirations, click APPLY.
Social Media Content Creator employer: CIPD
Contact Detail:
CIPD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Content Creator
✨Tip Number 1
Get your social media game on point! Start by showcasing your best content on platforms like LinkedIn and TikTok. We want to see how you engage with audiences, so make sure your profiles reflect your creativity and understanding of professional topics.
✨Tip Number 2
Network like a pro! Connect with professionals in the HR and CIPD community. Engaging with their content and sharing your insights can help you stand out. Remember, we’re all about collaboration, so don’t hesitate to reach out!
✨Tip Number 3
Stay ahead of the trends! Keep an eye on what’s hot in social media and adapt your content accordingly. We love seeing fresh ideas, so don’t be afraid to experiment with new formats and channels to keep things exciting.
✨Tip Number 4
Use data to your advantage! Dive into your analytics to understand what works and what doesn’t. We’re all about optimising content, so show us how you can use insights to improve engagement and reach with your audience.
We think you need these skills to ace Social Media Content Creator
Some tips for your application 🫡
Show Off Your Social Skills: Make sure to highlight your experience managing social media channels. We want to see how you've grown those platforms and the impact you've made. Share specific examples of campaigns you've run or content that really resonated with your audience.
Be Creative with Content: When applying, don’t just tell us about your skills—show us! Include links to your best social media content, especially if it’s tailored for professional audiences. We love seeing how you can translate complex topics into engaging posts or videos.
Know Your Metrics: We’re all about using data to drive decisions. In your application, mention how you've used performance insights to optimise content in the past. This shows us you’re not just creative but also strategic in your approach.
Tailor Your Application: Make your application stand out by tailoring it to our mission and values. Show us how your passion for HR and professional development aligns with what we do at StudySmarter. And remember, apply through our website for the best chance!
How to prepare for a job interview at CIPD
✨Know Your Platforms
Before the interview, brush up on the specific social media platforms mentioned in the job description, especially LinkedIn and TikTok. Understand their unique features and audience behaviours, as this will show your potential employer that you’re not just familiar with them but also know how to create engaging content tailored for each.
✨Showcase Your Work
Prepare a portfolio of your previous social media campaigns or content you've created. Highlight any metrics that demonstrate growth or engagement. This tangible evidence of your skills will help you stand out and give the interviewer confidence in your abilities.
✨Engage with Current Trends
Stay updated on the latest social media trends and be ready to discuss how you would apply them to the role. Bring examples of recent trends you've noticed and how they could be leveraged to enhance the CIPD community's online presence.
✨Communicate Clearly
Practice presenting your ideas clearly and confidently, especially if you're asked to explain complex topics. Being able to articulate your thoughts on camera is crucial, so consider doing mock interviews or recording yourself to refine your delivery.