At a Glance
- Tasks: Lead exciting marketing campaigns that elevate our brand and engage customers.
- Company: Join a leading professional body for HR and people professionals.
- Benefits: Enjoy 28 days annual leave, personal development allowance, and a strong focus on wellbeing.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Make a real impact in a collaborative environment while shaping the future of work.
- Qualifications: Experience in marketing, campaign management, and strong communication skills.
The predicted salary is between 40000 - 50000 € per year.
Up to 12-months fixed-term contract (maternity cover)
Full time (35 hours per week)
Wimbledon (flexible and hybrid working)
As the Brand Marketing Manager, you will be instrumental in orchestrating and implementing engaging campaigns that amplify the brand and reach our target customers. Your role will be a blend of meticulous campaign planning, execution, and evaluation to ensure optimised performance across various channels. By fostering strong relationships with key stakeholders, channel owners, and supported channels, you will contribute significantly to amplifying CIPD’s message and enhancing its market presence.
You will also play a key role in the marketing activity for the CIPD events. Working closely with internal teams and external partners, you will help drive audience engagement, maximise attendance, and ensure a consistent and compelling brand experience across all event touchpoints.
Responsibilities
- Meticulous planning of top funnel campaigns ensuring alignment with CIPD’s brand objectives and customer engagement goals.
- Supporting in evolving the campaign planning process, ensuring an ‘always-on’ approach that aligns with brand, thought leadership, and customer lifecycle and that integrates our products and services.
- Developing compelling campaigns and timelines in collaboration with channel owners and marcomms colleagues in market to build singular creative and copywriting briefs.
- Taking the helm in implementing campaigns across owned and supported channels ensuring seamless execution and consistency in messaging.
- Coordinating with channel owners - Press and PR, Digital platforms, social media, SMS, Events and Sponsorship, Senior Marketing and other teams for synchronised campaign roll-out and localisation, ensuring adherence to timelines and quality standards.
- Working closely with supporting stakeholders to ensure consistent campaign messaging and execution across all communications.
- Evaluating channel and campaign performance based on reports and dashboards from the Analytics and Performance activity. Recommending and implementing optimisation strategies to enhance campaign effectiveness and ROI.
- Building and nurturing relationships with key stakeholders, influencers, and channel partners to extend campaign reach and impact.
Qualifications
- Relevant experience in Marketing, Communications or a related field.
- Significant experience in campaign management, multi-channel marketing, and stakeholder engagement.
- Proven track record of managing successful campaigns with measurable outcomes.
- Proficiency in using marketing automation tools and performance analytics platforms.
- Excellent blend of strategic and tactical marketing nous, with the ability to step back and see the bigger picture but also dive into the detail and get things done.
- Strong analytical skills with the ability to evaluate campaign performance and suggest optimisations.
- Excellent communication, presentation, and relationship-building skills.
Benefits
We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people and contributing to stronger economies and societies. We’re the professional body for HR, L&D, OD and all people professionals — experts in people, work and change. With over 160,000 members globally, and a growing community engaging with our research, insights and learning, we provide trusted advice and independent thought leadership. We are also a leading voice in shaping good work that creates value for everyone.
We offer an inclusive and collaborative working environment, a wide range of development opportunities and a competitive benefits package, including 28 days’ annual leave (with the option to buy and sell), a personal development allowance, access to an award-winning pension scheme and a strong focus on wellbeing, including a cashback health scheme. We also recognise and support colleagues through different life stages, with enhanced parental leave, fertility and family-forming support, and support for colleagues with caring responsibilities.
We value everyone as an individual and are committed to creating a diverse and inclusive workplace where different perspectives are welcomed, ensuring fair opportunities for all and strengthening how we work and deliver impact together.
Marketing Campaign Manager employer: CIPD
CIPD is an exceptional employer that champions a collaborative and inclusive work culture, offering a wealth of development opportunities and a competitive benefits package. Located in Wimbledon, with flexible and hybrid working options, employees enjoy a supportive environment that prioritises wellbeing and personal growth, making it an ideal place for those seeking meaningful and rewarding careers in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for a brief or a project during interviews to demonstrate your campaign planning and execution abilities. It’s a great way to showcase what you can bring to the table.
✨Tip Number 3
Be ready to discuss your past campaigns! Prepare specific examples of successful projects you've managed, focusing on measurable outcomes and how you engaged stakeholders. This will highlight your experience and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it gives you a better chance to stand out in the application process.
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in campaign management and stakeholder engagement. We want to see how your skills align with our brand objectives and customer engagement goals!
Showcase Your Campaign Successes:When detailing your past campaigns, focus on measurable outcomes and the strategies you used to achieve them. We love numbers and results, so don’t hold back on sharing your successes!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us see your communication skills right from the start!
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It’s the best way for us to receive your details and get you into our system quickly!
How to prepare for a job interview at CIPD
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their objectives, target audience, and outcomes. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Analytical Skills
Be prepared to discuss specific metrics from your past campaigns. Highlight how you evaluated performance and implemented optimisation strategies. This demonstrates your ability to not just execute campaigns but also to learn and adapt for better results.
✨Build Relationships
Since the role involves stakeholder engagement, think of examples where you've successfully built relationships in previous roles. Share stories that illustrate your communication skills and how you’ve collaborated with different teams to achieve campaign success.
✨Prepare Questions
Have a list of insightful questions ready about the company’s marketing strategy and future campaigns. This shows that you’re proactive and genuinely interested in contributing to their brand's growth and success.
