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- Tasks: Create engaging social media content for HR professionals and students pursuing CIPD qualifications.
- Company: A leading professional body for HR and people professionals with a century of experience.
- Benefits: 28 days annual leave, personal development allowance, and a strong focus on wellbeing.
- Other info: Join a diverse team committed to inclusivity and professional growth.
- Why this job: Make an impact in the HR community while developing your social media skills.
- Qualifications: Experience in managing social channels and creating engaging content for platforms like LinkedIn and TikTok.
The predicted salary is between 30000 - 40000 £ per year.
What you’ll be doing:
- Creating engaging social media content designed specifically for professionals studying towards CIPD qualifications while working in HR or people roles.
- Collaborating with internal subject matter experts to translate CIPD research, insights and guidance into accessible and engaging social content for the early career audience.
- Actively engaging with the CIPD community on LinkedIn by recognising and celebrating professional milestones.
- Identifying opportunities to amplify and share member stories through CIPD channels.
- Monitoring social media trends and audience behaviours to ensure content remains relevant and engaging.
- Using performance insights and analytics to optimise content and improve reach with student and early career audiences.
- Contributing ideas and experimentation with new formats and channels.
- Working closely with the social media team members to support the delivery of the organisation’s social media strategy.
- Collaborating with marketing, content, membership and qualifications teams to support campaigns and initiatives aimed at student members and emerging professionals.
What you’ll need to be successful:
- Experience of managing live social channels.
- Evidence of growth and or impact on those channels.
- Experience of content/social media campaign planning.
- Experience creating engaging social media content.
- Strong understanding of short-form video and platform-native content formats.
- Confidence presenting and communicating clearly on camera.
- Ability to translate complex or professional topics into clear, engaging content.
- Ability to interpret metrics and use insights to iterate quickly, not just to report.
- Algorithm awareness.
- Trend spotting and trialling/testing new ideas.
- Translating brand voice into social-first content.
- Experience creating content for career-focused or professional audiences.
- Experience creating content for platforms such as LinkedIn and TikTok.
- Interest in workplace trends, HR or professional development.
About us:
We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.
We offer an inclusive and collaborative working environment, a wide range of development opportunities and a competitive benefits package, including 28 days’ annual leave (with the option to buy and sell), a personal development allowance, access to an award-winning pension scheme and a strong focus on wellbeing, including a cashback health scheme. We also support colleagues at different life stages, with enhanced parental leave, fertility and family-forming support, and support for those who are full-time carers for their loved ones.
We value everyone as an individual and are committed to creating a diverse and inclusive workplace where different perspectives are welcomed, ensuring fair opportunities for all and strengthening how we work and deliver impact together.
If this role describes you and your career aspirations, click APPLY.
Social Media Content Creator in London employer: CIPD
Contact Detail:
CIPD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Content Creator in London
✨Tip Number 1
Get your social media game on point! Start by showcasing your best content on platforms like LinkedIn and TikTok. We want to see how you engage with your audience and make complex topics relatable.
✨Tip Number 2
Network, network, network! Connect with professionals in the HR and CIPD community. Engaging with them can open doors and give you insights into what they’re looking for in a Social Media Content Creator.
✨Tip Number 3
Stay ahead of the trends! Keep an eye on what's hot in social media and be ready to experiment with new formats. We love candidates who can spot trends and bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re all about making the process as smooth as possible for you.
We think you need these skills to ace Social Media Content Creator in London
Some tips for your application 🫡
Show Off Your Creativity: When applying for the Social Media Content Creator role, let your creativity shine through! Share examples of your previous work that highlight your ability to create engaging content, especially for professional audiences. We want to see how you can translate complex topics into fun and accessible formats.
Tailor Your Application: Make sure to tailor your application to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with social media channels and any campaigns you've managed. This shows us that you understand what we're looking for and how you can contribute to our mission.
Be Data-Driven: Don’t forget to mention your experience with analytics! We love candidates who can interpret metrics and use insights to improve content. Share any examples where you've used data to optimise your social media strategies or campaigns – it’ll definitely catch our eye!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at CIPD
✨Know Your Platforms
Familiarise yourself with the specific social media platforms mentioned in the job description, especially LinkedIn and TikTok. Understand their unique features and audience behaviours, as this will help you demonstrate your expertise during the interview.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your previous work that highlights your ability to create engaging social media content. Include examples that showcase your understanding of short-form video and platform-native formats, as well as any successful campaigns you've managed.
✨Be Ready to Discuss Trends
Stay updated on current social media trends and be prepared to discuss how you can apply them to the role. Bring examples of recent trends you've spotted and how they could enhance the CIPD community's engagement on social media.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you've used performance insights and analytics in your previous roles. Share specific examples of how you've iterated on content based on metrics, showing that you can not only create but also optimise content for better reach.