At a Glance
- Tasks: Lead digital content strategy and optimise channels like web, email, and SEO.
- Company: Join a century-old organisation championing better work and thriving communities.
- Benefits: Enjoy 28 days annual leave, personal development allowance, and a strong focus on wellbeing.
- Other info: Inclusive culture with diverse perspectives and excellent career development opportunities.
- Why this job: Make a real impact by connecting content and campaigns in a dynamic digital ecosystem.
- Qualifications: Degree in marketing or related field; experience in campaign management and content strategy.
The predicted salary is between 50000 - 65000 € per year.
As the Digital Strategy Lead, you will lead the improvement, planning and optimisation of digital content across key channels including website, email, paid media and SEO. You will manage a team responsible for delivering high‑quality digital experiences, while also working across a complex stakeholder landscape to ensure content is aligned, consistent and effective. Sitting at the intersection of Marketing and Product, this role plays a critical part in connecting content, platform capability and campaign activity, bringing a more joined up and strategic approach to CIPD’s digital ecosystem.
While the role has direct ownership of some core digital channels, it does not own all website content and instead works in partnership with teams who own customer journeys, UX, campaigns and content, focussing on delivery, content governance, and enabling a more joined‑up and effective digital content ecosystem.
What you’ll be doing
- Defining content standards, frameworks and SEO best practice to improve consistency, discoverability and performance across digital channels.
- Leading and developing a multidisciplinary team across web, email, SEO/paid media and content planning.
- Ensuring content and campaigns across owned channels support marketing objectives, audience engagement and business goals.
- Overseeing content governance, planning and prioritisation processes, including CMP workflows and content intake.
- Collaborating with campaigns, knowledge, UX, product and customer experience teams to deliver joined‑up, user‑focused digital experiences.
- Driving adoption of content, SEO and governance best practice across teams, ensuring a consistent and effective customer experience across digital touchpoints.
- Supporting continuous improvement through analytics, insights, taxonomy and metadata management, ensuring content is effective, accessible and easy to find.
- Fostering a collaborative, pragmatic culture focused on innovation, quality and operational efficiency.
What you’ll need to be successful
- Degree in marketing, communications, or a related field, or relevant equivalent experience.
- Significant experience in campaign management, content strategy, and with a proven track record of leading successful teams.
- Strong understanding of digital marketing best practices, SEO principles, and analytics tools.
- Excellent leadership, communication, and relationship‑building skills.
- Proficiency in using marketing automation tools, content management systems, and digital asset management systems.
- Ability to inspire and lead a diverse team towards achieving common goals and adhering to high standards of quality.
- Experience in the following systems is good to have: Optimizely, Salesforce, Marketing Cloud.
About us
We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people and contributing to stronger economies and societies. We’re the professional body for HR, L&D, OD and all people professionals — experts in people, work and change. With over 160,000 members globally, and a growing community engaging with our research, insights and learning, we provide trusted advice and independent thought leadership. We are also a leading voice in shaping good work that creates value for everyone.
We offer an inclusive and collaborative working environment, a wide range of development opportunities and a competitive benefits package, including 28 days’ annual leave (with the option to buy and sell), a personal development allowance, access to an award‑winning pension scheme and a strong focus on wellbeing, including a cashback health scheme. We also recognise and support colleagues through different life stages, with enhanced parental leave, fertility and family‑forming support, and support for colleagues with caring responsibilities. We value everyone as an individual and are committed to creating a diverse and inclusive workplace where different perspectives are welcomed, ensuring fair opportunities for all and strengthening how we work and deliver impact together.
Digital Strategist employer: CIPD
CIPD is an exceptional employer that champions a collaborative and inclusive work culture, offering a wealth of development opportunities and a competitive benefits package. As a Digital Strategist, you will thrive in an environment that values innovation and quality, while also enjoying generous leave policies and comprehensive support for various life stages. Join us in shaping the future of work and making a meaningful impact on organisations and their people.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Strategist
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate your digital strategy prowess and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Understand their content strategy and think about how you can contribute to their goals. Tailoring your approach will show them you're genuinely interested.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us. Plus, it gives you a better chance to showcase your enthusiasm for the role.
We think you need these skills to ace Digital Strategist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Strategist role. Highlight your experience in digital content, SEO, and team leadership, showing us how you fit perfectly with our needs.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns or projects you've led. We love seeing quantifiable results that demonstrate your impact in previous roles.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can inspire and lead a team, so don’t be afraid to show us your passion for digital strategy and collaboration.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at CIPD
✨Know Your Digital Landscape
Before the interview, dive deep into the company's digital presence. Familiarise yourself with their website, social media channels, and any recent campaigns. This will not only help you understand their current strategies but also allow you to discuss how your skills can enhance their digital content ecosystem.
✨Showcase Your Leadership Skills
As a Digital Strategist, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and achieving common goals. Highlight specific instances where your leadership made a tangible impact on project outcomes.
✨Master the Metrics
Be ready to discuss analytics tools and how you've used data to drive decisions in your previous roles. Bring examples of how you've improved content performance through SEO best practices or campaign management. This shows that you’re not just creative but also data-driven.
✨Prepare for Stakeholder Collaboration
Since this role involves working across various teams, think about how you've navigated complex stakeholder landscapes before. Prepare to share stories that demonstrate your communication and relationship-building skills, showcasing your ability to align diverse teams towards a common goal.
