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- Tasks: Create and manage engaging content strategies to enhance member value and amplify our voice.
- Company: Join a leading professional body for HR and people professionals with a rich history.
- Benefits: Enjoy 28 days holiday, personal development allowance, and a fantastic pension scheme.
- Why this job: Make a real impact in a high-growth role while leading a dynamic content team.
- Qualifications: Proven experience in content strategy and strong leadership skills required.
- Other info: Flexible working options available in a supportive and inclusive culture.
The predicted salary is between 47000 - 51000 £ per year.
£55,000 - £60,000 + benefits
Permanent Full-time (35 hours per week)
Wimbledon (flexible and hybrid working)
About us
We have been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We are the professional body for HR, L&D, OD and all people professionals - experts in people, work and change. With over 160,000 members globally - and a growing community using our research, insights and learning - we give trusted advice and offer independent thought leadership. We are a leading voice in the call for good work that creates value for everyone.
We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days' holiday with an option to buy and sell days, personal development allowance, access to an award-winning pension scheme and a commitment to wellbeing including a cashback health scheme.
The role
As a Content Manager, you will develop compelling content strategies to develop and deliver content outputs to drive member value and increase the CIPD's voice with other key customer groups. You will ensure we make best use of our owned and partner content channels to maximise content impact.
What you'll be doing
- Working with Head of Knowledge and Reference Content Manager to further refine the overall content strategy based on customer insight and ensure we have and use the appropriate content channels to deliver customer-centric content solutions.
- Owning the content plan and publishing strategy for key customer groups and managing an editorial team to deliver cutting-edge content including practical resources for people professionals, thought leadership, and policy reports.
- Owning and maintaining customer insight and analytics and ensuring all content teams incorporate this into ways of work enabling our content to be audience/customer focused.
- Leading and developing a high performing team that focuses on engaging, innovative content outputs across digital channels, operates to timely and impactful publishing cycles and is driven by audience insight and analytics.
- Working with Customer Experience and Digital/IT teams to identify appropriate content channels to amplify our content strategy and with Partnership team for governance as appropriate.
- Leading content channel owners to ensure we make best use of our owned and partner content channels to maximise audience impact and reach.
- Working with internal stakeholders to identify emergent and unplanned challenges in the world of work and enabling the content team to respond with content solutions.
- Leading on the design and delivery of new content streams in collaboration with subject matter experts as well as complimentary product, service and platform providers.
- Representing the directorate as needed at internal and external events to present our content value proposition for audiences.
What you'll need to be successful
- You will need to be an innovative content expert with extensive experience developing content/publishing strategies to meet customer needs and align with business goals.
- This is a high profile and challenging role in an area with high growth potential - you will need to demonstrate well-developed commercial and relationship skills to manage and grow the content streams successfully.
- Strong project management and organisational skills and experience managing multiple online projects in a fast-paced, deadline-driven environment.
- Experience of leading, engaging, coaching and developing team members.
- Business focused and commercial approach with an understanding of the content marketplace and digital content consumption and technologies.
If this role describes you and your career aspirations, click apply before Monday 3 November.
CIPD Empowering People-Valuing Difference.
At the CIPD, we believe that every person brings unique perspectives, experiences and strengths that enrich our workplaces and communities. We see diversity as the wide range of visible and non-visible differences that make each of us who we are — including, but not limited to: age, colour, disability, ethnicity, education, gender identity, neurodiversity, religion or belief, relationship status, sex, sexual orientation, socio-economic background and other personal and protected characteristics and experiences.
Research continues to show that equality, diversity and inclusion (EDI), drives better decision-making, innovation and problem-solving and in turn better organisational business outcomes. By embracing our differences and creating equal opportunities and inclusive cultures we can build environments where everyone feels respected, valued and able to thrive — and where both organisational and individual goals are achieved.
We are determined to ensuring employment policy and practice promote and deliver EDI at every stage of the employment relationship. This includes not only recognising and understanding how each individual's personal and protected characteristics can either advantage or disadvantage employment experiences and outcomes, but also to continually strengthen our understanding and sharing the benefits of EDI.
Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible.
Locations
Content Manager employer: CIPD
Contact Detail:
CIPD Recruiting Team
We think you need these skills to ace Content Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in content strategy and team management. We want to see how your skills align with our mission of driving member value and enhancing our voice in the industry.
Showcase Your Creativity: As a Content Manager, creativity is key! Share examples of innovative content you've developed or strategies you've implemented. We love seeing how you think outside the box to engage audiences.
Highlight Your Leadership Skills: We’re looking for someone who can lead and develop a high-performing team. Be sure to mention any experience you have in coaching or mentoring others, as well as how you've managed projects in fast-paced environments.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at CIPD
✨Know Your Content Inside Out
As a Content Manager, you'll need to demonstrate your expertise in content strategies. Make sure you research the company's existing content and be ready to discuss how you can enhance it. Bring examples of successful content campaigns you've led and be prepared to explain your thought process.
✨Showcase Your Leadership Skills
This role involves managing an editorial team, so highlight your experience in leading and developing teams. Prepare specific examples of how you've engaged and coached team members in the past, and be ready to discuss your approach to fostering a collaborative environment.
✨Understand the Audience
The job requires a strong focus on customer insight and analytics. Familiarise yourself with the target audience for the content and think about how you would tailor strategies to meet their needs. Be prepared to discuss how you've used audience insights to drive content decisions in previous roles.
✨Be Ready for Challenges
The role mentions responding to emergent challenges in the world of work. Think about potential issues that could arise in content management and prepare solutions or strategies you've implemented in the past. This will show your proactive approach and ability to adapt in a fast-paced environment.