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- Tasks: Lead innovative marketing campaigns that drive engagement and growth.
- Company: Join a leading professional body with over 100 years of experience in HR and people development.
- Benefits: Enjoy a competitive salary, flexible working, and a generous holiday allowance.
- Why this job: Make a real impact on workplace culture while developing your marketing expertise.
- Qualifications: Degree in Marketing or related field with extensive campaign management experience.
- Other info: Collaborative environment with opportunities for professional growth and innovation.
The predicted salary is between 51000 - 68000 £ per year.
Overview
award winning pension scheme and a commitment to wellbeing including a cashback health scheme. The role
Responsibilities
- Developing, implementing and continually refining campaign strategies to align with the CIPD\’s brand objectives, corporate KPIs, customer engagement goals and business growth.
- Evolving the campaign planning process to ensure a consistent approach.
- Overseeing the implementation of marketing campaigns for consistency and impact with focus on customer experience. Ensuring the campaigns plans are optimised for the audience and market they will be deployed.
- Monitoring performance targets to ensure we optimise campaigns to achieve goals.
- Working in partnership with the research and insights team to develop campaigns that can be deployed in an agile way based on insight and business need.
- Ensuring clear communication of strategic objectives, expectations, and progress metrics across the team as well as promoting collaboration with channel leads to optimise channel usage to campaign goals.
- Analysing campaign performance and identify areas for improvement using data to measure effectiveness of marketing initiatives against KPIs.
- Engaging with stakeholders and partners to ensure aligned and integrated marketing communications campaigns.
- Managing campaign budgets efficiently, ensuring optimal resource allocation.
- Overseeing the management of external vendors and partners to support campaigns and maintain quality and cost-effectiveness.
- Staying abreast of industry trends, tech and best practices in campaign management.
- Fostering a culture of innovation, encouraging the exploration and adoption of new approaches to enhance CIPD\’s digital presence and engagement.
Qualifications
- Degree in Marketing Communications or related field or equivalent experience.
- Extensive experience in channel optimised marketing campaign management to support growth, engagement and change.
- Strong leadership and communication skills.
- Proficiency in marketing automation and content management tools.
- Ability to inspire and lead a diverse team towards achieving common goals and adhering to high standards of quality.
- Experience creating high-performing teams, fostering collaborative approach and innovation.
- Excellent relationships building skills and experience managing external vendors and suppliers.
Advert
Campaigns Lead £60,000 – £65,000 + benefits • Permanent • 35 hours per week (flexible working options) • Wimbledon (hybrid working)
About us
We\’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We\’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.There has never been a more interesting or important time to join us. We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days\’ holiday with an option to buy and sell days, £125 personal development allowance, access to an
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Campaigns Lead employer: CIPD LTD
Contact Detail:
CIPD LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaigns Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to shine and demonstrate how you can add value to potential employers, especially in campaign management.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Understand their brand objectives and think about how your experience aligns with their goals. This will help you stand out and show that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us. Plus, it gives you a better chance to showcase your enthusiasm for the role and our mission.
We think you need these skills to ace Campaigns Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Campaigns Lead role. Highlight your expertise in campaign management and how it relates to our brand objectives.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you've optimised campaigns in the past. We love seeing how you’ve made a real impact!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us understand your qualifications quickly.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at CIPD LTD
✨Know Your Campaigns Inside Out
Before the interview, dive deep into the company's recent campaigns. Understand their objectives, target audience, and performance metrics. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Campaigns Lead, you'll need to inspire and lead a diverse team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and innovation. Highlight any specific challenges you faced and how you overcame them.
✨Be Data-Driven
Since analysing campaign performance is key, come prepared with examples of how you've used data to optimise campaigns. Discuss specific KPIs you've worked with and how your insights led to improved results. This will demonstrate your analytical skills and strategic thinking.
✨Engage with Stakeholders
Communication is crucial for this role. Think of instances where you've effectively engaged with stakeholders or external partners. Be ready to discuss how you ensured alignment and integration in your previous campaigns, showcasing your relationship-building skills.