At a Glance
- Tasks: Lead product marketing initiatives from concept to launch, driving market success.
- Company: Join Cint, a leader in research technology with a global impact.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Shape the future of research tech and influence customer behaviour.
- Qualifications: 5+ years in product marketing, strong leadership, and analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Cint is a pioneer in research technology (ResTech). Our customers use the Cint platform to post questions and get answers from real people to build business strategies, confidently publish research, accurately measure the impact of digital advertising, and more. The Cint platform is built on a programmatic marketplace, which is the world’s largest, with nearly 300 million respondents in over 150 countries who consent to sharing their opinions, motivations, and behaviours. We are feeding the world’s curiosity!
The ideal candidate will have a combination of business strategy, product marketing, creativity, analytical thinking, problem-solving, and communication skills. The role will work closely with Product, Sales, Operations, Marketing, and other departments to deliver critical business initiatives for the buyers and suppliers of our programmatic sample platform. This role will specifically focus on the demand side of our marketplace, including our self-service UI, services, APIs, and emerging offerings, including AI and synthetic data offerings.
Responsibilities- Lead Go to Market planning and execution for new products and features from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders.
- Partner cross-functionally with Product and Commercial teams to identify and size market opportunities, define new features and products, validate with clients, define value propositions, and position in the market/industry.
- Conduct competitive, market, and customer research, in partnership with cross-functional teams, to uncover key customer and competitive insights that drive positioning for our existing products as well as ideas for new products, features, or benefits. Package findings into market trends presentations, internal battle cards, win/loss reports, and other resources.
- Synthesize market intelligence & customer insights – be the expert on our customers, who they are, what segments we serve, and on the broader market research and advertising industries.
- Partner with marketing to translate value propositions, positioning, and messaging to inform marketing and sales initiatives, including sales collateral and marketing content.
- Minimum of 5 years of experience in product marketing working for SaaS companies.
- Strong leadership skills and a proven ability to work cross-functionally.
- Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives.
- Strong analytical and problem-solving skills.
- Excellent people and collaboration skills to interact with cross-functional teams and third parties. Ability to operate in a fast-paced environment, managing multiple projects simultaneously while prioritising time and resources based on business impact.
- Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behaviour.
Senior Product Marketing Manager employer: Cint AB
Cint is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the research technology sector. With a strong emphasis on employee growth, Cint offers numerous opportunities for professional development and collaboration across diverse teams, ensuring that every voice is heard and valued. Located in a vibrant environment, employees benefit from a supportive atmosphere that encourages creativity and the pursuit of excellence, making it an ideal place for passionate individuals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Product Marketing Manager role.
✨Tip Number 2
Prepare for interviews by researching Cint and its products inside out. Understand their market position and be ready to discuss how your skills can contribute to their goals. We want to see your passion for the company and the role!
✨Tip Number 3
Showcase your creativity! Bring examples of past projects where you’ve successfully led go-to-market strategies or launched new products. We love seeing how you think outside the box and drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for candidates who are proactive and engaged.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Product Marketing Manager. Highlight your experience in product marketing, especially in SaaS, and showcase any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how you can contribute to Cint's mission. Be sure to mention specific experiences that demonstrate your analytical thinking and problem-solving skills.
Showcase Your Cross-Functional Experience:Since this role involves working closely with various teams, make sure to highlight any past experiences where you've successfully collaborated across departments. We love seeing examples of how you've built relationships and driven initiatives together!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Cint AB
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Cint's platform and its unique selling points. Familiarise yourself with the latest features, especially those related to AI and synthetic data offerings. This will help you articulate how your experience aligns with their product marketing needs.
✨Showcase Your Analytical Skills
Prepare examples that demonstrate your analytical thinking and problem-solving abilities. Be ready to discuss how you've conducted market research in the past and how those insights shaped product strategies. This is crucial for a role that requires synthesising market intelligence.
✨Cross-Functional Collaboration is Key
Highlight your experience working with various teams like Product, Sales, and Marketing. Share specific instances where you successfully partnered with different departments to launch a product or feature. This will show that you can navigate the complexities of cross-functional collaboration.
✨Passion for Customer Advocacy
Demonstrate your passion for understanding and advocating for customers. Prepare to discuss how you've influenced customer behaviour in previous roles and how you plan to bring that insight to Cint. This will resonate well, given their focus on delighting customers.
