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- Tasks: Drive sales and marketing for a new luxury care home, ensuring top-notch customer service.
- Company: Join a top-rated care home group recognised as one of the UK's best companies to work for.
- Benefits: Enjoy competitive salary, commission, paid breaks, staff meals, and various employee perks.
- Why this job: Be part of an exciting new opening and make a real difference in people's lives.
- Qualifications: Sales experience, strong communication skills, and a passion for helping others.
- Other info: Flexible hours with opportunities for career growth in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
New Care Home Opening!!
Competitive Salary (D.O.E) plus commission and company benefits
Full Time Hours
A Top 20 Care Home Group 2025! Awarded ‘One Of The UK’s Best Companies To Work For’
Thurnby Fields, Leicester – Opening Late Summer 2026!
Thurnby Fields is a luxurious residential and dementia care home based in Leicester, offering state‑of‑the‑art facilities, which include 73 large en‑suite bedrooms and 10 luxury care suites. The home also features luxurious lounges and dining rooms, an on‑site café bar, a cinema and a professional hair and beauty salon.
We have an exciting opportunity for an ambitious, dedicated and compassionate sales person to join the team at Thurnby Fields. You will ensure the effective daily operation of Sales and Marketing whilst meeting and exceeding budget targets and filling the home with the agreed client base and maximising revenue.
Team Member Benefits
- Paid Breaks
- Staff Meals
- Nest Pension
- Employee Assistance Programme
- ‘Spice of Life’ – Discount Retail Scheme
- Cycle Scheme
- Eye Care
- Refer a Friend Scheme
- Reward Vouchers
- Quarterly & Annual Company Recognition Awards
The HAA will demonstrate the highest levels of professionalism and customer service at all times whilst promoting the values and vision of the Cinnamon Care Collection. Our HAA’s are expected to promote the homes at all times and to carry out external business development, establishing community and professional links.
Main Responsibilities
- Update the Sales and Marketing activity database on an ongoing basis and produce activity reports on a daily, weekly or ad‑hoc basis.
- Co‑ordinate input from all team members.
- Assist in answering all general sales and marketing enquiries from colleagues and customers, brochure requests, internet enquiries and other channels.
- Acquire information and collate responses and data from customers as required, including chasing up outstanding information.
- Assist at Sales and Marketing events with special emphasis on preparation for and coordination of all sales events and exhibitions.
- Record and follow up sales leads to ensure sales targets are met.
- Ensure that all reports are prepared within the required timescale and are accurate.
- Manage and keep up to date the information on the pipeline of potential residents, and when they are likely to become permanent residents, in order to maximise revenue and meet sales targets.
- Develop new contacts and maintain regular and close contacts with all key care influences.
- Identify new sales opportunities and ensure that, where possible, these come to completion.
- Flexibility in covering the Sales & Marketing office over seven days, including weekends and evening hours as and when required.
Person Specification
This role involves working very closely with the General Manager. You will need to be decisive, self‑motivated, proactive, flexible and adaptable. Confident and enthusiastic with a desire to excel in all areas. You will need to possess the ability to prioritise your workload and be able to work under pressure. The ability to communicate and manage interpersonal relationships, including influencing skills is essential.
Home Admissions Advisor in Leicester employer: Cinnamon
Contact Detail:
Cinnamon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Home Admissions Advisor in Leicester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion! When you get the chance to chat with hiring managers or during interviews, let your enthusiasm for the role shine through. Share why you’re excited about working at Thurnby Fields and how you can contribute to their mission.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows you’re genuinely interested in the position and gives you another opportunity to highlight your skills and fit for the role.
✨Tip Number 4
Apply through our website! We’ve got all the latest job openings listed there, and it’s the best way to ensure your application gets seen by the right people. Plus, you’ll be one step closer to joining our amazing team!
We think you need these skills to ace Home Admissions Advisor in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Home Admissions Advisor role. Highlight your sales experience and any customer service skills that show you can connect with potential residents and their families.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the care sector and your understanding of the role. Share specific examples of how you've exceeded sales targets or provided exceptional service in previous roles.
Showcase Your Communication Skills: Since this role involves a lot of interaction, make sure to demonstrate your communication skills in your application. Use clear and concise language, and don’t shy away from showing your enthusiasm for the position!
Apply Through Our Website: We encourage you to apply through our website for the best chance of success. It’s the easiest way for us to receive your application and ensures you’re considered for this exciting opportunity at Thurnby Fields!
How to prepare for a job interview at Cinnamon
✨Know the Care Home Inside Out
Before your interview, make sure you research Thurnby Fields thoroughly. Understand its facilities, values, and what makes it stand out as a top care home. This knowledge will help you demonstrate your genuine interest and show how you can contribute to its success.
✨Showcase Your Sales Skills
Prepare specific examples of how you've successfully met sales targets in the past. Be ready to discuss your strategies for building relationships and generating leads, as these are crucial for the Home Admissions Advisor role. Highlight any experience in the care sector or similar environments.
✨Demonstrate Your Customer Service Excellence
As this role requires high levels of professionalism and customer service, think of scenarios where you've gone above and beyond for a customer. Share these stories during your interview to illustrate your commitment to providing exceptional service.
✨Ask Insightful Questions
Prepare thoughtful questions about the role, team dynamics, and future goals for Thurnby Fields. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values. It’s a great way to leave a lasting impression!
