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- Tasks: Drive new business growth by creating exciting event products in our cinema spaces.
- Company: Join Cineworld & Picturehouse, where film magic meets unforgettable experiences!
- Benefits: Enjoy unlimited cinema tickets, a discretionary bonus, and comprehensive healthcare benefits.
- Other info: Flexible working options and a supportive culture focused on your growth.
- Why this job: Shape innovative events and make a real impact in the entertainment industry.
- Qualifications: Experience in commercial events and a passion for live entertainment is essential.
We currently have an excellent opportunity for an Events Business Development Manager to drive new business growth by developing commercially successful event products that better utilise our cinema spaces for a broader range of entertainment experiences. This role focuses on identifying new revenue opportunities through proactive outbound sales, while also expanding and diversifying our offer beyond traditional screenings through private hire, live events, festivals, comedy, gaming, esports, and other audience-led formats.
Working closely with the Head of Events and key internal stakeholders, you will take ownership of developing and rolling out scalable event formats across the cinema estate. You will be responsible for shaping commercially robust concepts, ensuring they are operationally viable, audience-led, and deliver strong return on investment through effective planning, execution, and performance evaluation.
Salary: Up to £43,000 + additional commission based on targets.
Location: This role will be based in Brentford, London but will include regular travel and some flexibility with working hours will be required.
What will you be doing?
- You will identify and develop new commercial event strands and products, taking concepts from initial idea through to pilot delivery to national rollout across the cinema estate, ensuring plans are scalable and operationally sound.
- You will lead the creative and commercial curation of events, including securing talent, content partners, rights holders, suppliers, and sponsorship opportunities.
- You will build and manage commercial models for each event, setting pricing strategies, forecasting revenue, managing budgets, and ensuring strong return on investment.
- You will work collaboratively with a variety of departments, including Events, Operations, Marketing, Technical, Film, Retail and Commercial teams to execute pilot events and manage the logistical and operational delivery of successful concepts as they scale across the wider estate.
- You will take ownership of performance tracking, using audience insight and financial results to refine event formats and drive continuous growth, including the rollout of gaming and esports initiatives.
About you
- You will have proven experience in commercial events, event programming, or live entertainment, with a track record of developing new business and delivering revenue growth.
- You will bring strong commercial acumen, with experience managing budgets, forecasting income, setting pricing models, and evaluating ROI.
- You will be a confident communicator and relationship builder, comfortable working with internal stakeholders, partners, sponsors, and external suppliers.
- You will be an organised and proactive self-starter, able to manage multiple event strands simultaneously while balancing creative ambition with operational realities.
- You will have a genuine interest in live events, alternative content (comedy and podcasts for example), and emerging formats such as gaming and esports, with the ability to spot and shape new opportunities.
- You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire.
About Cineworld & Picturehouse
Cineworld & Picturehouse – where movie magic meets unforgettable experiences! At Cineworld & Picturehouse, part of the Regal Cineworld Group, every day is a celebration of all things film and entertainment. From the first popcorn crunch to the final credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.
With over 9,000 screens across 751 locations in 10 countries, including our flagship brands Cineworld and Picturehouse here in the UK and Ireland, as well as Cinema City and Yes Planet across Europe and Israel, and Regal Cinemas in the United States – we bring the joy of cinema to millions.
With buzzing hubs in Brentford (our Cinema Support Office) and the heart of London’s Leicester Square (Picturehouse HQ), we offer a mix of hybrid and remote working options, depending on the role.
What really makes Cineworld shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family.
Our Benefits
- Discretionary annual bonus
- Unlimited free cinema tickets for you and a guest, including complimentary popcorn and drinks every visit
- Market-leading parental leave with up to 18 weeks’ paid leave per child for the primary carer
- Free on-site gym access, plus discounted gym memberships and a cycle-to-work scheme
- Pension scheme with generous company-matched contributions
- Early access to salary payments for greater financial flexibility
- Comprehensive healthcare benefits including 24/7 access to a Virtual GP for you and your immediate family, a healthcare cash plan, BUPA dental care, and eye care vouchers, among others
Inclusion & Belonging
At Regal Cineworld, we believe our strength comes from our people. We are committed to fostering a workplace where everyone feels valued, respected, and able to bring their authentic selves to work. Our commitment to belonging extends across all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background. We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all walks of life. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.
Events Business Development Manager employer: Cineworld Cinemas
Contact Detail:
Cineworld Cinemas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events Business Development Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events industry. Attend networking events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream job!
✨Tip Number 2
Show off your passion for events! When you get the chance to chat with hiring managers or during interviews, share your ideas for innovative event concepts. This will not only demonstrate your enthusiasm but also your understanding of what makes events successful.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Cineworld, and express your interest in working with them. A well-timed email can make all the difference and show that you’re genuinely keen on joining their team.
✨Tip Number 4
Utilise our website to apply! We’ve got loads of resources and tips to help you through the application process. Plus, applying directly through our site shows you’re serious about wanting to be part of our amazing team at Cineworld.
We think you need these skills to ace Events Business Development Manager
Some tips for your application 🫡
Show Your Passion for Events: When you're writing your application, let your enthusiasm for live events and entertainment shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating memorable experiences for audiences.
Tailor Your Experience: Make sure to highlight your relevant experience in commercial events and business development. We love seeing how you've successfully driven revenue growth in the past, so don’t hold back on those achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps to break down your key achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Cineworld Cinemas
✨Know Your Audience
Before the interview, research Cineworld and Picturehouse thoroughly. Understand their values, recent events, and how they engage with audiences. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Commercial Acumen
Be prepared to discuss your experience in developing event products and driving revenue growth. Bring specific examples of past successes, including how you managed budgets and evaluated ROI. This will demonstrate your ability to contribute to their business goals.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various departments, highlight your teamwork experiences. Share examples of how you've successfully collaborated with different stakeholders to execute events or projects, showcasing your communication and relationship-building skills.
✨Be Creative and Proactive
Cineworld is looking for someone who can spot new opportunities in live events and alternative content. Prepare to discuss innovative ideas you've had in the past and how you turned them into successful events. Show that you're not just reactive but also a proactive thinker.