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- Tasks: Lead captivating marketing campaigns for premium cinema formats across the UK and Ireland.
- Company: Join Cineworld & Picturehouse, a global leader in cinema experiences with over 9,000 screens.
- Benefits: Enjoy unlimited cinema tickets, a discretionary bonus, and comprehensive healthcare benefits.
- Why this job: Combine your love for film with innovative marketing strategies in a vibrant, inclusive culture.
- Qualifications: Experience in integrated media and a passion for cinema are essential.
- Other info: Flexible hybrid working options available; we celebrate diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Marketing Manager (Premium Formats) at Cineworld Cinemas Ltd
What is the job?
Do you want to spread the magic of cinema to people across the UK with captivating marketing campaigns? Translating your passion for cinema and the unforgettable experiences that our customers get from viewing a film via a premium formats, will be at the core of this role.
As our new Marketing Manager (premium formats), you will be sharing your love for the big screen and the magic it provides, with ‘through the line’ marketing campaigns aimed at driving admissions, market share & revenue.
You will report into our Senior Marketing Manager, Lisa Williams and collaborate with colleagues in the wider marketing team, across the business and external stakeholders to deliver these impactful campaigns that will help us deliver unforgettable experience for our customers.
What will you be doing?
- You will support the marketing of premium screen formats in the UK and Ireland including 26 IMAXs, 34 4DXs, 17 Superscreens and 22 ScreenX locations and growing. This includes launching new format openings, fully managing all campaign aspects from PR, Media and experiential, to launch events and review campaign performance.
- You will manage budgets, brief, plan and implement marketing activity to promote each proposition nationally or locally to suit the needs of Cineworld and our partners. This will also include leading on marketing campaigns for Amusement Gaming and special seating.
- You will support the wider business by scaling out campaigns across our international territories.
- You will strategically plan and implement co-branded marketing activity around key titles to overall drive a high ROI and increase market share, whilst providing partners IMAX, 4DX and ScreenX, with updates on campaign progress and results.
- You will be the external and internal point of contact for all proposition enquiries.
About you
- You have a background in integrated media with demonstrable experience in either PR, digital or event marketing; planning & managing multiple campaigns across a wide variety of channels (OOH, Digital, Social, Print, CRM, Etc.) at the same time where you have been required to collaborate with both internal and external stakeholders.
- You have delivered marketing campaigns for tiered customer offerings, similar to our \’ Premium Formats\’ screenings.
- You have a genuine love for film & cinema and would relish the chance to constantly portray that in your marketing campaigns.
- You are comfortable communicating effectively to stakeholders of all levels and marketing expertise about key campaign details, updates and milestones.
- You are someone that is continuously striving to solve problems, innovate with technology and improve marketing activities.
- You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here – About us
About Cineworld & Picturehouse
Cineworld & Picturehouse – where movie magic meets unforgettable experiences!
At Cineworld & Picturehouse, part of the Regal Cineworld Group, every day is a celebration of all things film and entertainment. From the first popcorn crunch to the final credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.
With over 9,000 screens across 751 locations in 10 countries, including our flagship brands Cineworld and Picturehouse here in the UK and Ireland, as well as Cinema City and Yes Planet across Europe and Israel, and Regal Cinemas in the United States – we bring the joy of cinema to millions.
With buzzing hubs in Brentford (our Cinema Support Office) and the heart of London’s Leicester Square (Picturehouse HQ), we offer a mix of hybrid and remote working options, depending on the role.
What really makes Cineworld shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Cineworld & Picturehouse stories and see what life’s like behind the scenes of the big screen!
Read more about the Cineworld & Picturehouse culture here – Cineworld stories
We put our people first by offering a wider range of exception benefits designed to support your wellbeing, work/life balance, and professional growth – because when you thrive, we all succeed.
- Discretionary annual bonus
- Unlimited free cinema tickets for you and a guests, including complimentary popcorn and drinks every visit
- Market-leading parental leave with up to 18 weeks’ paid leave per child for the primary carer
- Free on-site gym access, plus discounted gym memberships and a cycle-to-work scheme
- Pension scheme with generous company-matched contributions
- Early access to salary payments for greater financial flexibility
- Comprehensive healthcare benefits including 24/7 access to a Virtual GP for you and your immediate family, a healthcare cash plan, BUPA dental care, eye care vouchers, free counselling, legal & financial advice all via out benefits foyer.
Belonging & Inclusion
At Regal Cineworld Group, we believe our strength lies in the diversity of our people. We are dedicated to creating an inclusive workplace where everyone feels valued, respected, and able to bring their authentic selves to work. Our commitment to diversity extends across all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.
We are proud to foster an environment where differences are celebrated, and everyone has equal opportunity to thrive. Our recruitment process is designed to be fair and accessible, and we welcome applications from candidates of all backgrounds. If you require any adjustments during the hiring process or in the workplace to support your needs, please do let us contact the talent team.
Together, we aim to build a workplace that reflects the communities we serve and where everyone can contribute to the magic of cinema.
We understand that confidence gaps and imposter syndrome can get in the way of meeting incredible candidates, and we wouldn’t want this to prevent us from meeting you.
Do you feel like you don’t have all the experience listed but would love to explore a career at Cineworld & Picturehouse? Please still contact careers@regalcineworld.com.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Entertainment Providers
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Marketing Manager (Premium Formats) employer: Cineworld Cinemas Ltd
Contact Detail:
Cineworld Cinemas Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Premium Formats)
✨Tip Number 1
Familiarise yourself with Cineworld's premium formats like IMAX and 4DX. Understanding the unique selling points of these formats will help you craft compelling conversations during interviews, showcasing your passion for cinema.
✨Tip Number 2
Network with professionals in the cinema and marketing industries. Attend film festivals or marketing events to meet potential colleagues and learn about current trends in cinema marketing, which can give you an edge in discussions.
✨Tip Number 3
Stay updated on the latest marketing strategies used in the entertainment sector. Being knowledgeable about successful campaigns can help you demonstrate your ability to innovate and improve marketing activities during your interview.
✨Tip Number 4
Prepare to discuss how you would approach co-branded marketing activities. Think of examples where collaboration has led to successful outcomes, as this aligns with the role's focus on partnerships and driving market share.
We think you need these skills to ace Marketing Manager (Premium Formats)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in integrated media, PR, digital, or event marketing. Emphasise any campaigns you've managed that align with the premium formats Cineworld offers.
Craft a Compelling Cover Letter: In your cover letter, express your passion for cinema and how it drives your marketing strategies. Mention specific examples of successful campaigns you've led and how they relate to the role.
Showcase Collaboration Skills: Cineworld values teamwork, so include examples of how you've successfully collaborated with internal and external stakeholders on marketing projects. Highlight your communication skills and ability to manage multiple campaigns.
Demonstrate Problem-Solving Abilities: Provide examples of challenges you've faced in previous roles and how you innovatively solved them. This will show your potential employer that you're proactive and can adapt to changing circumstances.
How to prepare for a job interview at Cineworld Cinemas Ltd
✨Show Your Passion for Cinema
Make sure to express your genuine love for film and cinema during the interview. Share personal experiences or favourite films that have inspired you, as this will resonate with the interviewers and demonstrate your enthusiasm for the role.
✨Highlight Relevant Experience
Prepare to discuss your previous marketing campaigns, especially those related to premium formats or similar tiered customer offerings. Be ready to explain how you managed multiple channels and collaborated with stakeholders to achieve successful outcomes.
✨Demonstrate Strategic Thinking
Cineworld is looking for someone who can strategically plan and implement marketing activities. Be prepared to discuss how you would approach co-branded marketing campaigns and drive ROI, showcasing your analytical skills and innovative thinking.
✨Communicate Effectively
Since the role involves liaising with various stakeholders, practice clear and concise communication. Be ready to provide updates on campaign progress and results, and show that you can adapt your communication style to suit different audiences.
