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- Tasks: Manage national marketing campaigns to boost cinema attendance and revenue.
- Company: Cineworld is a leading cinema chain dedicated to sharing joy through extraordinary film experiences.
- Benefits: Enjoy a £40,000 salary, free cinema tickets, gym access, and 23 days holiday plus perks!
- Why this job: Join a creative team that values collaboration and offers opportunities for personal growth.
- Qualifications: Experience in marketing, PR, or media buying is preferred; passion for cinema is a plus!
- Other info: No cinema experience needed; we welcome diverse backgrounds and encourage all to apply!
The predicted salary is between 32000 - 48000 £ per year.
What is the job?
Would you thrive in a position where you can leverage the power of paid, owned & earned marketing to deliver the magic of cinema to even more people UK-wide?
You could be our new Campaign Manager here at Cineworld where you will work with the Senior Marketing Manager, Lisa Williams, to manage & deliver national marketing campaigns to drive higher revenue through our cinemas.
You will need to get your creative juices flowing to ensure that your campaigns nationwide drive higher footfall in the cinemas and play the first part in our vision of creating joy for our customers through unforgettable experiences.
What do you get?
- £40,000 base salary + discretionary annual bonus
- Free tickets at Cineworld and Picturehouse for you and your friends/family + 40% off concession, with your own Premiere Pass card!
- Cineworld Cinemas offers a wide variety of benefits; free gym access on site, free parking, early pay access, all employees are entitled to 23 days holiday per year + bank holidays (pro rata), Virtual GP, savings on restaurants, gyms and high street brands, cash back healthcare plan, eye care scheme and loads more!
What will you be doing?
- You will be managing all national marketing campaigns through paid, owned and earned channels (OOH, SEO, PPC, radio, BVOD, social, press, display, website, CRM, App etc.), to drive higher admissions, higher market share and higher revenue within Cineworld’s award winning marketing team.
- You will create collateral, manage multiple projects, manage multiple internal and external stakeholders to deliver across our Unlimited Membership Program, Food, Drink & Merchandise offerings, Family Tickets, Gifting, Film Seasons, South Asian Cinema and Private Venue Hire. Plus ad hoc duties as required.
- You will need to use your organisational skills to deliver against strict deadlines, manage campaign budgets, conduct market research and carry out post campaign analysis, which will drive a culture of continuous improvement within the marketing department.
- You will support management of field relationships to ensure buy-in, consistent delivery and excellent implementation of all marketing campaigns in cinema and marketing agency relationships, ensuring excellent levels of service delivery and output.
About you
- You don’t need experience in the cinema industry but experience in related industries such as leisure, retail or F&B is ideal.
- You will have a proactive approach to work, keeping your finger on the pulse of market changes whilst being comfortable in a large matrixed organisation that fosters a culture of cross-team collaboration.
- You must have demonstrable experience in marketing roles where you have worked with a degree of autonomy.
- You must have experience of PR & media buying to support delivery of creative & effective strategies for customer facing campaigns and experience working with budgets.
- You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire.
Who are Cineworld?
Cineworld…just a whole load of Cinema’s, right? Wrong!
As part of the Regal Cineworld Group, we are so much more than just screens and popcorn, we are a company dedicated to \’sharing joy through extraordinary experiences\’ via the wonderful world of film and entertainment.
The Regal Cineworld Group consists of Picturehouse and Cineworld Cinemas in the UK, with the CSO (Cinema Support Office) for Cineworld being located in Brentford, West London.
One thing we pride ourselves on at Cineworld is our people and being able to support our people to pursue the career paths they want, within the Cineworld & Picturehouse brands. We help YOU grow.
Do you feel like you don’t have all the experience listed but would love to explore a career at Cineworld? Please still contact careers@cineworld.co.uk. We understand that confidence gaps and imposter syndrome can get in the way of meeting incredible candidates, and we wouldn’t want this to prevent us from meeting you.
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Campaign Manager employer: Cineworld Cinemas Ltd
Contact Detail:
Cineworld Cinemas Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager
✨Tip Number 1
Familiarise yourself with Cineworld's current marketing campaigns and strategies. Understanding their approach will help you tailor your discussions during interviews, showcasing how your skills can enhance their existing efforts.
✨Tip Number 2
Network with professionals in the cinema and entertainment industry. Attend relevant events or join online forums to connect with people who can provide insights into the role and potentially refer you internally at Cineworld.
✨Tip Number 3
Stay updated on the latest trends in marketing, especially in the leisure and entertainment sectors. Being knowledgeable about emerging tools and techniques will demonstrate your proactive approach and readiness to innovate within the role.
✨Tip Number 4
Prepare to discuss specific examples of past campaigns you've managed, focusing on your role in driving results. Highlighting your experience with budgets and stakeholder management will show that you're equipped to handle the responsibilities of a Campaign Manager.
We think you need these skills to ace Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in campaign management and media buying. Use specific examples that demonstrate your ability to drive revenue and footfall, as these are key aspects of the Campaign Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for cinema and how your skills align with Cineworld's mission of creating joy through extraordinary experiences. Mention your proactive approach and ability to work within a large organisation, as these traits are essential for this position.
Showcase Your Creativity: Since the role requires creative thinking, consider including a brief section in your application that outlines innovative marketing ideas or campaigns you've previously executed. This will help demonstrate your ability to think outside the box.
Highlight Collaboration Skills: Cineworld values cross-team collaboration, so be sure to mention any experience you have working with multiple stakeholders or managing projects across different teams. This will show that you can thrive in their matrixed environment.
How to prepare for a job interview at Cineworld Cinemas Ltd
✨Show Your Creative Side
As a Campaign Manager, creativity is key. Prepare to discuss your previous campaigns and how you used innovative ideas to drive engagement. Bring examples of your work that showcase your ability to think outside the box.
✨Know the Company Inside Out
Familiarise yourself with Cineworld's brand values and recent marketing campaigns. Understanding their mission to create joy through cinema will help you align your answers with their goals during the interview.
✨Demonstrate Your Organisational Skills
This role requires managing multiple projects and deadlines. Be ready to share specific examples of how you've successfully juggled various tasks in past roles, highlighting your time management and organisational abilities.
✨Prepare for Budget Discussions
Since you'll be working with campaign budgets, brush up on your financial acumen. Be prepared to discuss how you've managed budgets in previous roles and how you ensure campaigns are cost-effective while still achieving high impact.
