Overview
Develop the partner/reseller network, strengthen existing customer relationships and take a proactive approach to
commercial growth.
A hands-on role combining consultative technical sales, partner development and account management. Help partners
understand the value of Cindercone’s solutions, turn conversations into qualified opportunities and stay close to
customers as their businesses evolve.
The focus will be on developing productive relationships with new and existing reseller partners, initially within the Sage
and SAP Business One markets, while identifying opportunities across the existing customer base. This will include
onsite customer and partner visits.
The role is split across proactive business development, responding to incoming enquiries and opportunities. You will
work closely with commercial and technical colleagues to understand customer needs, explain the offering clearly and
progress appropriate solutions. Alongside day-to-day sales activity help introduce the processes, campaigns and
supporting materials needed to make the commercial approach more consistent and effective.
The Channel Account Manager is responsible for front-line sales activity, CRM management and opportunity follow-up.
The role is central to Cindercone’s sales performance and is expected to help turn commercial plans into visible activity
and measurable results.
The role works closely with the Managing Director and Commercial & Product Manager. The Commercial & Product
Manager will help shape priorities, reseller plans, offers and product-led campaigns; the Channel Account Manager will
remain front-line in CRM, pipeline progression, lead follow-up, partner contact and campaign follow up.
Key Responsibilities
Sales Execution and CRM
- Own day-to-day CRM activity within Salesforce, ensuring opportunities, contacts and follow-up actions are kept up
to date. - Chase opportunities, leads and prospects to keep deals moving through the pipeline and report progress in sales
stand up meetings. - Qualify enquiries and lead consultative discovery conversations, understanding business challenges before
proposing a solution. - Maintain pipeline visibility and support forecasting activity.
- Coordinate sales follow-up activities with customers, prospects, and resellers.
- Work with The Sales and Office Administrator on quotes, proposals, CRM administration and sales support
requirements. - Escalate strategic, complex or high-value opportunities to the Managing Director at the right point.
- Escalate complex opportunities to presales.
- Re-engage existing and less active partners, understand their priorities and focus activity on the strongest
opportunities. - Own the sales numbers, in conjunction with the Managing Director
- Build and develop relationships with ERP resellers and channel partners, identifying where there is genuine
potential for shared growth. - Act as a front-line contributor to reseller engagement and opportunity follow-up.
- Attend in person meetings to help partners understand the commercial value of the offering, including how it
supports their customers and fits alongside their own services. - Support delivery of reseller communications, partner campaigns, and enablement activity.
- Maintain practical partner contact and support regular programme activity.
- Work with the Commercial & Product Manager to convert reseller plans into action.
- Share responsibility for reseller programme outcomes and related sales performance.
Shared Commercial Responsibility
- Work collaboratively with the Commercial & Product Manager to deliver agreed sales and reseller objectives.
- Contribute practical market, pipeline and customer insight into commercial planning discussions.
- Support go-to-market activity for product initiatives.
- Take ownership of execution while contributing to the wider commercial plan.
- Help customers retain the value of their integration solution as they grow, change systems or move to a different
ERP platform.
Skills/Attributes
- Strong CRM discipline and confidence using Salesforce or similar systems.
- Good sales follow-up skills and confidence speaking with customers, prospects and resellers.
- Strong organisation and ability to manage multiple recurring activities without them slipping.
- Comfortable working in a technology-led B2B environment.
- Commercially aware and able to identify potential opportunities from day-to-day activity.
- Comfort using modern AI tools such as Copilot or Claude for daily productivity, including drafting customised followups,
summarising discovery call etc. - Able to work constructively with creative, product and commercial input from others.
The Person
- Practical, proactive and comfortable being front-line in sales and marketing activity.
- Strong follow-through and willing to chase opportunities to completion.
- Able to take direction on strategy and priorities while owning delivery of the activity.
- Wants to make a visible commercial contribution to Cindercone.
Employee Benefits
- 25 days holiday increasing to 30 days based on length of service.
- Flexible working arrangement as agreed with the business.
- 4.5 day working week.
- Healthshield cash health plan.
- Annual bonus payable if company targets are achieved.
