PPC Manager

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Location: Hybrid working, home & twice a week in London office (King's Cross)

Working Hours: Monday - Friday 40 hours per week

Job Status: Permanent

We’re cinch. Our mission is simple – remove the faff from buying and owning cars, giving customers more choice, with more ease. We’re putting drivers first and we’ve ripped up the rule book to make sure that happens. We’re a customer‑first business with huge ambition. Already the UK’s largest online used car retailer, we’re expanding our customer offering with an exciting roadmap of online and physical retail solutions.

The Role:

Reporting to the PPC Lead, you will play a key role in improving cinch’s online presence, ensuring that we optimise the appropriate digital channels to enhance brand awareness, increase customer engagement and drive business growth. You will own PPC activity, delivering consistent and compliant messaging to our target audiences in support of the overarching digital strategy. You will be running the paid search accounts for both cinch (fully in‑house operation) and Marshall Motor Group (in collaboration with our Agency) across Google/Bing, to achieve business KPIs.

What You’ll Do:

• Understand the marketing strategy and channel objectives, aid the delivery of the business marketing plans and support the overall business and brand objectives.
• Have hands‑on, working knowledge of both Google Ads and Microsoft Advertising platforms.
• Managing our agency partners/internal stakeholders and any associated deliverables.
• Can perform keyword research & analysis.
• Can perform bid management manually and using a bid optimisation platform.
• Has experience optimising to achieve KPI targets.
• Analyse performance of PPC campaigns & make recommendations for their optimisation.
• Support on PPC strategy in collaboration with our appointed agency supplier.
• Write detailed campaign briefs for new initiatives, campaigns or offerings.
• Must have a high proficiency with numbers – we are highly data focused and must be comfortable in producing analysis pieces that are detailed (in‑team), yet you must be able to adapt analysis to make it appropriate for a C‑Level audience.
• Excellent command of the English Language.
• High attention to detail.
• Ability to stick to deadlines and work within a results‑driven environment.

What We’re Looking For:

• 2‑3 years of experience working as a PPC Executive at an Agency.
• Self‑motivated individual who thrives in a fast‑paced & demanding environment.
• Has a passion for the latest digital media trends and best practices.
• Excellent interpersonal and communication skills with an ability to communicate and present ideas/strategies to different audiences.
• Excellent stakeholder management skills. A good influencer with an ability to build and maintain strong relationships at all levels.

Bonus Skills (Not Essential, but Great to Have!):

• Experience with Adobe, SA360, GA4, Looker.

What We Offer:

• Hybrid working – 2 days in King’s Cross and 3 days WFH.
• A creative and collaborative work environment.
• Opportunities for professional growth and training.
• Competitive salary, holiday allowance, and company perks.

cinch and Rewards:

cinch’s benefits programme sees that our people are supported both in and out of work. We offer:

• Competitive salaries and bonuses.
• A company pension scheme.
• An Employee Assistance Programme.
• Access to trained mental health first aiders.
• Enhanced maternity, paternity, and adoption leave.

cinch and you:

In making the most out of a career at cinch you need to be curious, creative, and collaborative. Join us as we continue to accelerate, defy expectations, and revolutionise an entire industry.

Diversity and Inclusion:

cinch wants to help all kinds of people in the UK find and buy a car. Representation matters. Being free to be the best of who you are as you soar to professional greatness is the kind of business we commit to creating, as one.