At a Glance
- Tasks: Lead brand strategy and marketing campaigns to transform the car buying experience.
- Company: Join cinch, the UK's largest online used car retailer, part of Constellation Automotive Group.
- Benefits: Enjoy competitive salary, bonuses, pension scheme, and enhanced family leave.
- Other info: Hybrid role with opportunities for career growth and creative collaboration.
- Why this job: Shape the future of a leading brand in a fast-paced, innovative environment.
- Qualifications: 8+ years in senior brand or product marketing roles with proven campaign success.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
Salary: Competitive
Location: Hybrid role, with 2–3 days per month at the Milton Keynes head office
Working Hours: Monday - Friday, 37.5 hours per week (9:00am – 5:30pm)
At cinch our mission is simple - to remove the faff from buying and owning cars, giving customers more choice, with more ease. Already the UK’s largest online used car retailer, we’re expanding our offering with an exciting roadmap of online and physical retail solutions - including faff-free car servicing at over 100 locations across the country.
The road ahead for you is clear. Join us and you’ll get a unique opportunity to grow your career across two leading automotive brands that are really going places.
You
We’ve attracted some of the smartest folks around. Right now, we need one more. Do you have a faff‑free filter? Do you like being part of energetic, open‑minded and passionate teams? If you’re ready to thrive in an accelerated growth environment, full of ideas and want to challenge the norm, you could be our new Head of Brand and Product Marketing.
The Role
This is a senior, high impact leadership role responsible for defining, evolving, protecting and growing the cinch brand while also driving central brand strategy and governance across Marshall Motor Group. The role plays a critical part in driving business growth and translating brand and customer insight into commercially effective brand and marketing strategies.
Key responsibilities of the role include:
- Brand strategy, development and guardianship
- Own and set the overarching brand strategy, narrative and messaging framework across all touchpoints, products and channels
- Lead strategic evolution of brand positioning and messaging, informed by customer insight, commercial priorities and market dynamics
- Proactively evolve the brand through new creative thinking and formats, ensuring the brand remains distinctive, relevant and culturally resonant as the business grows
- Act as the ultimate brand guardian — protecting and strengthening brand values, tone of voice and visual identity across all activity.
- New product and propositions
- Partner with Product, Commercial and cross‑functional teams to shape and launch new customer propositions
- Ensure all launches — internal and external — are aligned to brand strategy and deliver clear, compelling customer value
- Campaign development and delivery
- Lead the end‑to‑end development of large‑scale, full‑funnel marketing campaigns — from strategic planning through execution and evaluation
- Ensure campaigns are impactful, on brand, delivered on time and to budget.
- Write and own clear, inspiring briefs for internal teams and agency partners
- Performance and creative excellence
- Drive continuous improvement in creative effectiveness, using data, insight and best practice to refine messaging and execution
- Own brand health measurement, including quarterly brand tracking and KPI frameworks
- Hold accountability for the effectiveness of brand and campaign activity, ensuring learning is applied to drive continuous improvement and stronger commercial outcomes
- Budget ownership and commercial decision‑making
- Own and be accountable for brand and campaign budgets, including planning, forecasting and in‑year optimisation
- Maintain clear governance and accountability over budget performance across cinch and Marshall brand activity
- Leadership, relationships and team management
- Lead and develop a high‑performing in‑house design and marketing team, fostering a culture of creativity, accountability and innovation
- Act as senior agency and supplier lead across creative, brand research and talent partners, setting clear performance expectations across creative quality, effectiveness, pace and value for money
- Regularly review agency performance and ways of working, ensuring partnerships remain fit for purpose and deliver against business and brand objectives
Things we look for in you
We are looking for a passionate brand and product marketer with a strong experience in brand development, and proven success in campaign planning and execution across multiple channels.
Experience & capabilities
- Extensive experience in a senior brand and/or product marketing leadership role (typically 8+ years) within a high‑growth D2C business
- Proven success defining brand strategy and delivering large‑scale, through‑the‑line campaigns at pace and scale
- Strong commercial and data‑led mindset, balanced with deep creative judgment and customer empathy
- Demonstrated experience leading, developing and inspiring high‑performing teams
- Excellent stakeholder management skills, with the confidence to influence at senior leadership level
Location
Hybrid role, with 2–3 days per month at the Milton Keynes head office. Regular collaboration with agency partners in central London. Occasional travel to Manchester, Corby and Hook to support cross‑functional teams.
cinch and Rewards
cinch’s benefits programme sees that our people are supported both in and out of work. That’s what a faff‑free life is all about.
- Competitive salaries and bonuses
- A company pension scheme
- An Employee Assistance Programme
- Access to trained mental health first aiders
- Enhanced maternity, paternity, and adoption leave
cinch and You
In making the most out of a career at cinch you need to be curious, creative, and collaborative. See, we are putting you in the driver’s seat, in control of your career and ready to drive your own development.
cinch and Diversity and Inclusion
cinch wants to help all kinds of people in the UK find and buy a car. So, it makes good sense to have all kinds of people working with us on the challenge. Representation matters.
Head of Brand and Product Marketing in Milton Keynes employer: Cinch Cars Limited
At cinch, we pride ourselves on being an exceptional employer that champions creativity, collaboration, and personal growth. Our hybrid work model allows for flexibility while fostering a vibrant culture at our Milton Keynes head office, where employees are empowered to drive their own development in a supportive environment. With competitive salaries, comprehensive benefits, and a commitment to diversity and inclusion, cinch is the perfect place for passionate individuals ready to make a meaningful impact in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand and Product Marketing in Milton Keynes
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand cinch’s mission to make car buying easier and think about how your skills align with that. Be ready to share examples of how you've driven brand growth or led successful campaigns in the past.
✨Tip Number 3
Show off your creativity! When you get the chance to present ideas or strategies, make sure they’re fresh and innovative. Use data to back up your proposals, but don’t forget to let your personality shine through – we want to see your passion for brand marketing!
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the cinch team. Don’t just send your CV; include a cover letter that reflects your understanding of our brand and how you can contribute.
We think you need these skills to ace Head of Brand and Product Marketing in Milton Keynes
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brand and product marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what cinch stands for.
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in brand strategy and campaign execution. We love seeing how your past roles align with what we’re looking for, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be specific about how your skills and experiences can help us drive our brand forward. Remember, we’re looking for creativity and clarity!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the cinch family!
How to prepare for a job interview at Cinch Cars Limited
✨Know the Brand Inside Out
Before your interview, dive deep into cinch's brand values, mission, and recent campaigns. Understanding how they position themselves in the market will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Thinking
Prepare to discuss specific examples of past campaigns you've led. Highlight your creative process and how you used customer insights to drive brand strategy. This role is all about innovation, so let your creativity shine!
✨Demonstrate Leadership Skills
As a senior role, they’ll want to see your leadership style. Be ready to share experiences where you’ve developed teams or influenced stakeholders. Show them how you foster a culture of creativity and accountability.
✨Be Data-Driven Yet Creative
Balance your creative ideas with a strong commercial mindset. Prepare to discuss how you've used data to inform your marketing strategies and measure campaign success. They’re looking for someone who can blend creativity with analytics.
