Head of Brand and Product Marketing

About the Role

At cinch our mission is simple - to remove the faff from buying and owning cars, giving customers more choice, with more ease. Already the UK’s largest online used car retailer, we’re expanding our offering with an exciting roadmap of online and physical retail solutions - including faff-free car servicing at over 100 locations across the country.

We’re part of Constellation Automotive Group - a family of brands that also includes We Buy Any Car, British Car Auctions (BCA) and Marshall Motor Group. Together, cinch and Marshall operate as Constellation Retail - bringing together 100+ years of motoring know-how at 130+ stores (Marshall) with a market‑leading digital experience from a much‑admired brand (cinch).

The road ahead for you is clear. Join us and you’ll get a unique opportunity to grow your career across two leading automotive brands that are really going places. Buckle up and enjoy the ride.

You

We’ve attracted some of the smartest folks around. Right now, we need one more. Do you have a faff‑free filter? Do you like being part of energetic, open‑minded and passionate teams? If you’re ready to thrive in an accelerated growth environment, full of ideas and want to challenge the norm, you could be our new Head of Brand and Product Marketing.

The Role

This is a senior, high impact leadership role responsible for defining, evolving, protecting and growing the cinch brand while also driving central brand strategy and governance across Marshall Motor Group. The role plays a critical part in driving business growth and translating brand and customer insight into commercially effective brand and marketing strategies.

Already one of the UK’s most recognisable brands, you will be responsible for defining the cinch brands’ future and leading its development and growth. You’ll be responsible for helping cinch transform the car buying and owning experience. You’ll cement the business as the leading, faff‑free, online motoring service in the UK, ensuring cinch becomes part of everyday motoring rather than a one‑off purchase.

This is a dual brand role with significant scope and visibility, offering a unique opportunity to shape how cinch and Marshall come together under the Constellation Retail umbrella, play to their individual strengths and accelerate growth.

Working closely with the Senior Leadership Team, you will set the brand and product marketing strategy across both businesses and ensure it is delivered effectively through strong leadership, collaboration and creative excellence.

You’ll be naturally proactive and entrepreneurial, comfortable operating in ambiguity, and motivated by building brands that customers love and trust.

Key responsibilities of the role include:

• Brand strategy, development and guardianship
• Own and set the overarching brand strategy, narrative and messaging framework across all touchpoints, products and channels
• Lead strategic evolution of brand positioning and messaging, informed by customer insight, commercial priorities and market dynamics
• Proactively evolve the brand through new creative thinking and formats, ensuring the brand remains distinctive, relevant and culturally resonant as the business grows
• Act as the ultimate brand guardian — protecting and strengthening brand values, tone of voice and visual identity across all activity.
• New product and propositions
• Partner with Product, Commercial and cross‑functional teams to shape and launch new customer propositions
• Ensure all launches — internal and external — are aligned to brand strategy and deliver clear, compelling customer value
• Campaign development and delivery
• Lead the end‑to‑end development of large‑scale, full‑funnel marketing campaigns — from strategic planning through execution and evaluation
• Ensure campaigns are impactful, on brand, delivered on time and to budget. Channel mix may include AV, Radio, Podcasts, OOH, Display, Paid Social, Influencers, POS, Direct Mail, CRM, Website merchandising and Partnerships
• Write and own clear, inspiring briefs for internal teams and agency partners
• Performance and creative excellence
• Drive continuous improvement in creative effectiveness, using data, insight and best practice to refine messaging and execution
• Own brand health measurement, including quarterly brand tracking and KPI frameworks
• Commission and manage research projects to inform strategy and optimisation
• Hold accountability for the effectiveness of brand and campaign activity, ensuring learning is applied to drive continuous improvement and stronger commercial outcomes
• Budget ownership and commercial decision‑making
• Own and be accountable for brand and campaign budgets, including planning, forecasting and in‑year optimisation
• Partner closely with Finance and senior stakeholders to ensure effective deployment of marketing investment and strong return on spend
• Maintain clear governance and accountability over budget performance across cinch and Marshall brand activity
• Leadership, relationships and team management
• Lead and develop a high‑performing in‑house design and marketing team, fostering a culture of creativity, accountability and innovation
• Act as senior agency and supplier lead across creative, brand research and talent partners, setting clear performance expectations across creative quality, effectiveness, pace and value for money
• Lead commercial discussion and negotiations with agencies and suppliers, working in partnership with Group Procurement to maximise value and effectiveness
• Regularly review agency performance and ways of working, ensuring partnerships remain fit for purpose and deliver against business and brand objectives
• Influence senior stakeholders and cross‑functional leaders to embed brand thinking across the organisation

Things we look for in you

We are looking for a passionate brand and product marketer with a strong experience in brand development, and proven success in campaign planning and execution across multiple channels.

Experience & capabilities

• Extensive experience in a senior brand and/or product marketing leadership role (typically 8+ years) within a high‑growth D2C business
• Proven success defining brand strategy and delivering large‑scale, through‑the‑line campaigns at pace and scale
• An eye for a great strapline, strong attention to detail and the ability to critique a creative approach clearly and constructively
• Strong commercial and data‑led mindset, balanced with deep creative judgment and customer empathy
• Demonstrated experience leading, developing and inspiring high‑performing teams
• Excellent stakeholder management skills, with the confidence to influence at senior leadership level
• Automotive experience is advantageous but not essential

Personal attributes

• Customer‑obsessed, creatively minded and performance‑driven
• High‑energy, resilient and outcomes‑focused, with strong emotional intelligence
• Confident decision‑maker who thrives in fast‑moving, ambiguous environments
• A role model and brand ambassador who takes ownership and accountability
• Curious and innovative — experience using AI to accelerate creative output while maintaining quality is a plus

Location

Hybrid role, with 2–3 days per month at the Milton Keynes head office. Regular collaboration with agency partners in central London. Occasional travel to Manchester, Corby and Hook to support cross‑functional teams.

cinch and Rewards

cinch’s benefits programme sees that our people are supported both in and out of work. That’s what a faff‑free life is all about.

• Competitive salaries and bonuses
• A company pension scheme
• An Employee Assistance Programme
• Access to trained mental health first aiders
• Enhanced maternity, paternity, and adoption leave
• And so much more!

cinch and You

In making the most out of a career at cinch you need to be curious, creative, and collaborative. See, we are putting you in the driver’s seat, in control of your career and ready to drive your own development. There’s no bureaucracy, no hierarchy, just an environment with values that bring us together and a purpose that sets us apart. Join us as we continue to accelerate, defy expectations, and revolutionise an entire industry.

cinch and Diversity and Inclusion

cinch wants to help all kinds of people in the UK find and buy a car. So, it makes good sense to have all kinds of people working with us on the challenge. Conversations and the decisions they lead to are better for featuring different voices. Representation matters. And doing your job while not being your authentic self is not faff‑free. Being free to be the best of who you are as you soar to professional greatness is the kind of business we commit to creating, as one.