At a Glance
- Tasks: Lead and deliver a customer-focused retail marketing strategy for Marshall Motor Group.
- Company: Join a dynamic automotive group with a commitment to innovation and growth.
- Benefits: Enjoy competitive salary, bonuses, pension scheme, and enhanced family leave.
- Other info: Hybrid role with opportunities for travel and career advancement.
- Why this job: Make a real impact in a fast-paced environment while driving commercial success.
- Qualifications: Proven experience in senior marketing roles and managing large budgets.
The predicted salary is between 80000 - 100000 £ per year.
About The Role
Group Marketing Director responsible for defining and delivering a unified, customer‑centric retail marketing strategy across Marshall Motor Group, driving sustainable commercial growth and exceptional customer outcomes across the dealership network.
Salary: Competitive salary + car + bonus + benefits
Location: Hybrid role, occasional travel to various offices. Main office in Milton Keynes.
Working Hours: Monday - Friday, 37.5 hours per week (9:00am – 5:30pm)
Job Status: Permanent
Responsibilities
- Retail Marketing Strategy & Commercial Leadership
- Define, own, and deliver the Group Retail Marketing Strategy across Marshall Motor Group, aligned to Group objectives and growth plans for both cinch and MMG.
- Translate strategic priorities into clear retail marketing roadmaps, investment plans, budgets, KPIs, and performance frameworks.
- Act as a strategic partner to senior stakeholders, enabling commercial decision making with robust insight and performance tracking.
- Ensure marketing investment delivers measurable commercial impact across showroom traffic, local market share, conversion, and profitability.
- OEM Partnerships & Brand Governance
- Lead strategic marketing relationships with 27+ OEM partners, ensuring strong alignment, collaboration, and delivery against shared objectives.
- Ensure full compliance with OEM brand standards, guidelines, and campaign requirements across all retail locations.
- Maximise OEM co‑funded marketing opportunities, new model launches, and joint retail campaigns.
- Ensure alignment between OEM activity and Group propositions, supporting integrated customer journeys across retail and digital touchpoints.
- Retail Marketing & Activation for Conversion
- Define and lead the Group approach to retail marketing and local activation across all dealerships.
- Set Group governance and standards for retail marketing, showroom experience, POS, signage, merchandising, and in‑store digital.
- Ensure consistent, high‑quality execution across all locations, supported by centrally developed playbooks and toolkits.
- Work across the business for the delivery of events, new model launches, and community‑based marketing initiatives.
- Support dealership teams with clear activation frameworks that balance national strategy with local market opportunity.
- Social Media, PR & Local Reputation
- Collaborate with Brand, product and content teams to define and lead the retail approach to social media, strengthening brand presence and community engagement at a national and local level.
- Provide clear frameworks for dealership‑level social media activity, ensuring consistency, compliance, and effectiveness.
- Lead national and local PR activity, supporting dealership visibility, events, and reputation building.
- Drive reputation management across review platforms and local channels to enhance trust and customer consideration.
- In‑Store Experience & Omnichannel Integration
- Work closely with Technology teams to enhance the digitally enabled in‑store customer experience.
- Support the integration of online and in‑store journeys, enabling customers to move seamlessly between digital research and physical engagement.
- Set standards for customer engagement within dealerships, including use of digital tools, stock access, finance tools, and appointment booking.
- Establish performance measures focused on customer experience, conversion, and operational effectiveness.
- Insight, Performance & Effectiveness
- Establish clear retail marketing performance frameworks focused on footfall, lead generation, conversion, and customer satisfaction.
- Embed an insight‑led approach to optimise local and national marketing activity.
- Continuously evaluate marketing effectiveness to improve efficiency and commercial impact.
- Leadership, Talent & High Performance Culture
- Build a high‑performing culture rooted in accountability, collaboration, and execution excellence.
- Lead and govern agency and partner ecosystems, ensuring delivery aligns with Group priorities, OEM requirements, and retail performance objectives.
- Financial Management & Governance
- Own and manage multi‑million‑pound marketing budgets with strong financial control and ROI accountability.
- Ensure governance, compliance, and reporting standards are consistently applied.
Qualifications
- Proven senior marketing leadership experience within large, complex, multi‑site or multi‑brand organisations.
- Demonstrable experience managing significant marketing budgets with strong commercial accountability.
- Strong experience in retail marketing, local activation, or customer‑facing environments, with a focus on driving footfall and conversion.
- Experience working within brand‑governed environments and managing multiple partner or stakeholder relationships (e.g. OEM).
- Strong understanding of social media, PR, and local market engagement strategies.
- Experience leading and developing large, diverse teams in fast‑paced environments.
- Strong commercial acumen with the ability to translate strategy into effective execution and measurable results.
- Credibility operating at Board and Executive level.
- Automotive, retail, or consumer‑facing sector experience desirable.
Benefits
- Competitive salaries and bonuses
- A company pension scheme
- An Employee Assistance Programme
- Access to trained mental health first aiders
- Enhanced maternity, paternity, and adoption leave
Group Retail Marketing Director employer: Cinch Cars Limited
Marshall Motor Group is an exceptional employer that fosters a dynamic and inclusive work culture, offering competitive salaries, bonuses, and comprehensive benefits including a pension scheme and mental health support. With a focus on employee growth and development, the company provides opportunities for leadership and collaboration across its diverse dealership network, making it an ideal place for professionals seeking to make a meaningful impact in the retail automotive sector.
StudySmarter Expert Advice🤫
We think this is how you could land Group Retail Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Group Retail Marketing Director
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Group Retail Marketing Director role. Highlight your leadership experience and how you've driven marketing strategies in previous roles.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve made a measurable impact in past positions, especially in retail marketing and budget management.
Be Authentic:Let your personality shine through in your application. We want to see who you are beyond your professional experience. Share your passion for retail marketing and how you can contribute to our team culture at StudySmarter.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Cinch Cars Limited
✨Know Your Marketing Strategy
Before the interview, dive deep into Marshall Motor Group's current marketing strategies and objectives. Be ready to discuss how your experience aligns with their goals, especially in driving customer-centric retail marketing and commercial growth.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, particularly in managing diverse teams and complex marketing budgets. Discuss how you've fostered a high-performance culture and collaborated with senior stakeholders to achieve strategic objectives.
✨Understand OEM Partnerships
Familiarise yourself with the dynamics of OEM partnerships and how they impact retail marketing. Be prepared to share insights on how you’ve successfully managed these relationships in the past and maximised co-funded marketing opportunities.
✨Emphasise Data-Driven Decisions
Highlight your ability to use data and insights to drive marketing effectiveness. Discuss specific frameworks or performance measures you've implemented to optimise marketing activities and improve conversion rates, showcasing your analytical skills.
