At a Glance
- Tasks: Lead digital marketing strategies across social media, display, and video channels.
- Company: Join cinch, the UK's largest online used car retailer, in a dynamic team.
- Benefits: Enjoy competitive salary, bonuses, private healthcare, and flexible working.
- Other info: Embrace a culture of creativity, collaboration, and diversity.
- Why this job: Make an impact in a fast-paced environment while growing your career.
- Qualifications: 4+ years in digital marketing with strong analytical and leadership skills.
The predicted salary is between 46700 - 56000 £ per year.
About The Role
Salary: £46,700 - £56,000 + 15% Bonus + Benefits!
Location: Hybrid role, with 2–3 days per month at the Milton Keynes head office
Working Hours: Monday - Friday, 37.5 hours per week (9:00am – 5:30pm)
Job Status: Permanent
At cinch our mission is simple - to remove the faff from buying and owning cars, giving customers more choice, with more ease. Already the UK’s largest online used car retailer, we’re expanding our offering with an exciting roadmap of online and physical retail solutions - including faff‑free car servicing at over 100 locations across the country.
Role Overview
To manage and optimise our digital marketing activation and strategy across key digital channels, including Paid Social, Display, Online Video (including YouTube) and Affiliates. The role acts as a central strategic lead for these channels, translating business objectives into effective media strategies, while managing internal teams and agency partners to activate and deliver against agreed performance targets.
What you’ll be working on
- Channel strategy & performance
Lead the Paid Social/Affiliates Executives to deliver best‑in‑class activations, overseeing the structure, creation and optimisation of campaigns. Ensuring activity is aligned to business objectives and performance targets. Work with the Media Agency to help shape our Display/YouTube strategy including Programmatic and Native. Ensure campaigns are pacing and performing to plan, proactively working with teams to deliver agreed KPIs within budget. Support with the fielding of creative production and supply.
- Measurement, Insight & Optimisation
Responsible for overseeing all measurement strategy associated with the aforementioned channels, including reporting (weekly, quarterly, channel related and creative focused), in addition to tracking and tagging. Work alongside the Head of Digital Marketing & Marketing Effectiveness to develop forecasting and performance models (e.g., conversions, revenue) to inform planning, optimisation and decision making. Manage the programme for test & learn across channels ensuring results are statistically significant and taking learnings to ensure continuous campaign improvements.
- Team leadership & development
Line manage Paid Social and Affiliates Executives, providing clear direction, prioritisation, coaching and performance management. Support development of team capability, ensuring best practice, learning and progression across channels.
- Agency & Supplier Management
Manage external platform and supplier relationships (e.g., Meta, Google, TikTok), ensuring strong delivery, effective collaboration and ongoing performance improvement. Key stakeholder for Media Agency challenging partners to deliver best in class output, effectiveness and value.
- Governance & Ways of working
Build strong relationships with cross functional teams to support with campaign execution and measurement (Brand, Content, Product, Decision Intelligence and Engineering). Confidently communicate complex technical concepts to both technical and non‑technical stakeholders. Own day‑to‑day financial processes relating to managed channels (invoicing, raising POs, financial reporting and reconciliation). Identify and resolve technical or performance issues independently where possible, escalating blockers to the Head of as required. Keep abreast of developments within Digital Marketing including emerging platforms and existing platform updates to ensure our activity remains best in class. Provide clear feedback to Brand & Creative teams on ad performance, creative effectiveness and opportunities for improvement.
Things we look for in you
- Strong hands‑on experience (4+ years) in Paid Social (including Meta, TikTok and Reddit), as well as Display, Programmatic and YouTube experience with a particular focus on direct response/performance campaigns for direct‑to‑consumer businesses.
- Working knowledge of various major Display Side Platforms (e.g., YouTube, DV360), Native platforms (e.g., Taboola, Outbrain etc.) and other 3rd party programmatic solutions (e.g., Google Campaign Manager, DoubleVerify etc.).
- Experience managing campaigns against clear KPIs and budgets, using data to drive optimisation across the major Paid Social, Display and Native channels.
- Strong analytical capability, including forecasting, experimentation and performance analysis to offer recommendations for optimisation or opportunities for further testing.
- Solid technical understanding and a head for numbers to create practical and value models (Conversions, Revenue) and performance forecasting.
- Experience managing agencies and/or external media partners.
- People management experience, including coaching and performance development.
- Strong Microsoft Excel skills are essential and experience using analytics tools such as Adobe or Google.
- Good understanding of platform pixels, how they collect data, and how they can be used to optimise activity and build audiences.
- A data‑driven mindset and the ability to strategise with cross‑functional teams.
- Work collaboratively and proactively with multiple teams across concurrent projects.
- Experience with lift studies (e.g., Brand lift/Conversion lift studies etc.) and measurement (e.g., pre‑bid vs post‑bid verification etc).
- Affiliate marketing experience, either via direct relationships or via networks (e.g., Awin, Webgains).
- Organic Social/influencer experience.
- Experience with Customer Data Platforms (CDPs).
- Experience managing end‑to‑end finance & procurement processes.
- Higher maths background/expertise (regression analysis etc).
Desirable
- Affiliate marketing experience, either via direct relationships or via networks (e.g., Awin, Webgains).
- Organic Social/influencer experience.
- Experience with Customer Data Platforms (CDPs).
- Experience managing end‑to‑end finance & procurement processes.
- Higher maths background/expertise (regression analysis etc).
cinch and rewards
cinch’s benefits programme sees that our people are supported both in and out of work. That’s what a faff‑free life is all about. We offer:
- Competitive salaries and bonuses.
- A company pension scheme.
- Private Healthcare (Bupa).
- An Employee Assistance Programme.
- Access to trained mental health first aiders.
- Enhanced maternity, paternity, and adoption leave.
cinch and you
In making the most out of a career at cinch you need to be curious, creative, and collaborative. See, we are putting you in the driver’s seat, in control of your career and ready to drive your own development. There’s no bureaucracy, no hierarchy, just an environment with values that bring us together and a purpose that sets us apart. Join us as we continue to accelerate, defy expectations, and revolutionise an entire industry.
Diversity and Inclusion
cinch wants to help all kinds of people in the UK find and buy a car. So it makes good sense to have all kinds of people working with us on the challenge. Conversations and the decisions they lead to are better for featuring different voices. Representation matters. And doing your job while not being your authentic self is not faff‑free. Being free to be the best of who you are as you soar to professional greatness is the kind of business we commit to creating, as one.
Digital Marketing Manager employer: Cinch Cars Limited
At cinch, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. With competitive salaries, generous bonuses, and a comprehensive benefits package including private healthcare and enhanced parental leave, we ensure our employees are well-supported both personally and professionally. Located in Milton Keynes, our hybrid working model allows for flexibility while providing unique opportunities for career growth across two leading automotive brands, making cinch a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital marketing. Whether it’s successful campaigns or innovative strategies, having tangible examples can really set you apart when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand cinch’s mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re all about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, buckle up and get your application in!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with Paid Social, Display, and YouTube campaigns, and don’t forget to showcase your analytical skills. We want to see how you’ve driven performance in past roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital marketing and how your skills align with our mission at cinch. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements:When detailing your experience, focus on specific achievements and results. Use numbers where possible to demonstrate your impact, like how you improved campaign performance or managed budgets effectively. We’re all about data-driven success!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and let us know why you’d be a great fit!
How to prepare for a job interview at Cinch Cars Limited
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of digital marketing channels, especially Paid Social, Display, and YouTube. Be ready to discuss specific campaigns you've managed, the KPIs you focused on, and how you optimised performance. This shows you're not just familiar with the theory but have hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've forecasted performance or conducted A/B testing. Being able to demonstrate your analytical prowess will set you apart, especially since this role requires a strong understanding of metrics and optimisation.
✨Be Ready to Discuss Team Leadership
Since you'll be managing a team, think about your leadership style and how you've developed others in previous positions. Have examples ready of how you've coached team members or improved team performance. This will show that you can lead effectively while also driving results.
✨Understand the Company and Its Mission
Do your homework on cinch and its mission to simplify car buying. Be prepared to discuss how your skills align with their goals and how you can contribute to their growth. Showing genuine interest in the company will help you connect with the interviewers and demonstrate that you're a good cultural fit.
