Brand Marketing and Thought leadership in Glasgow

About Cigna Healthcare

Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Our mission is to improve the health, well-being, and peace of mind of those we serve.

You’ll join a globally recognized organization where trust, clear communication, and a positive culture shape how we work. Our leaders are consistent, approachable, and supportive, helping you maintain balance while doing meaningful work. We look for people who thrive in collaborative environments, care about meaningful change, and want to grow in a company that puts people first. At Cigna Healthcare, your work contributes to better care experiences and supports customers through important moments in their lives.

About the Role

You’ll support the development and activation of brand marketing and thought leadership priorities for International Organisations Health. Your work will help strengthen Cigna Healthcare’s position as a trusted health partner for IGOs, NGOs, and governments who rely on access to quality healthcare for their people. You’ll work in a fast-paced, evolving environment where priorities may shift, and you’ll help turn strategic ideas into clear messaging, compelling campaigns, and high-quality materials across key touchpoints.

What You’ll Do

• Support the activation of the IOH brand strategy and Return on Care thought leadership platform, helping translate priorities into clear marketing plans and campaign messaging.
• Develop audience-specific content, narratives, and materials that connect IOH priorities to market trends, client challenges, and external conversations.
• Partner with subject matter experts, commercial teams, internal stakeholders, and agency partners to turn insights into clear, credible, and engaging stories.
• Shape messaging, themes, agendas, and external speaker engagement for flagship events, including the Client Health Summit and major industry events.
• Deliver consistent storytelling across event materials, presentations, emails, web content, social posts, and other campaign assets.
• Plan and execute integrated campaigns across events, email, social, and digital channels, with ownership for timely delivery and quality.
• Monitor campaign performance, identify opportunities to improve impact, and support alignment with IH Brand, Thought Leadership, and Customer Engagement teams.

What You’ll Bring

• Experience in marketing communications, brand, campaign, or related marketing roles.
• Strong writing, messaging, and content development skills.
• The ability to turn strategic priorities into practical campaign plans, messaging, and assets.
• Experience working with cross-functional stakeholders and external agencies.
• Strong project management and prioritisation skills, including the ability to manage competing priorities and see work through to completion.
• Confidence working in an environment where priorities may change and time-sensitive work needs a clear, responsive approach.

Skills

• Soft Skills
• Clear communication and stakeholder collaboration.
• Ownership, follow-through, and accountability for commitments.
• Adaptability and comfort working through ambiguity.
• Learning agility, including using feedback and new insights to improve.
• Confidence to speak up respectfully and provide honest input.
• Technical / Functional Skills
• Brand marketing and campaign activation.
• Thought leadership messaging and narrative development.
• Event messaging, agenda development, and speaker engagement.
• Content development across presentations, email, web, social, and campaign assets.
• Campaign performance monitoring and optimisation.
• Brand governance and audience-specific content adaptation.

Nice to Have

• Understanding of B2B marketing, healthcare, financial services, or international business.
• Experience supporting thought leadership activity or executive content.
• Experience supporting flagship events or major industry events.
• Familiarity with campaigns for International Organisations or complex global audiences.

Why Join Us

You’ll receive a competitive salary and benefits package. You’ll work in a multicultural and hybrid working environment. You’ll have access to Private Medical Insurance and Employee Wellbeing Benefits. You’ll be supported through an Educational Development Program that helps you continue learning and growing.