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For Companies At a Glance
- Tasks: Lead digital marketing analytics and turn data into actionable insights.
- Company: Join Cigna Healthcare, a global leader in health services.
- Benefits: Enjoy competitive salary, private medical insurance, and wellbeing support.
- Other info: Collaborative, multicultural environment with opportunities for growth.
- Why this job: Shape data-driven marketing strategies that improve customer outcomes.
- Qualifications: Experience in digital marketing analytics and strong project management skills.
The predicted salary is between 70000 - 90000 ÂŁ per year.
Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Our mission is to improve the health, wellâbeing, and peace of mind of those we serve.
Youâll join a globally recognized organization where trust, clear communication, and a positive culture shape how we work. Our leaders are consistent, approachable, and supportive, helping you maintain balance while doing meaningful work. We look for people who thrive in collaborative environments, care about meaningful change, and want to grow in a company that puts people first. At Cigna Healthcare, your work contributes to better care experiences and supports customers through important moments in their lives.
You will lead Digital Marketing Analytics within the International Health Centre of Excellence, shaping how data and insights inform marketing decisions across the business. Your focus will be on turning complex data into clear, actionable insights that support acquisition, customer experience, and engagement strategies. Youâll work across multiple markets and teams in a fastâpaced, evolving environment where priorities shift. Success in this role depends on balancing handsâon technical expertise with strategic oversight, while enabling others to use data effectively.
What Youâll Do
- Define and deliver the digital marketing analytics strategy, aligning it with business goals and key performance indicators.
- Own and manage marketing analytics platforms and tools (e.g. GA360, GTM, Google Cloud, Adobe CJA, Looker), ensuring they are maintained, accessible, and effectively used.
- Lead the collection, analysis, and interpretation of digital data to generate insights that inform decision making across acquisition, UX, CX, and engagement.
- Develop measurement frameworks and KPI structures, translating them into consistent tracking specifications across markets.
- Translate complex analytical outputs into clear reports and visualisations for both technical and nonâtechnical stakeholders.
- Collaborate with internal teams and agency partners to align analytics work with wider business objectives and operating models.
- Identify opportunities through data to improve performance, understand customer behaviour, and enhance digital experiences.
- Lead knowledge sharing and training to enable marketing teams to better selfâserve and use data effectively.
- Ensure strong data governance practices, maintaining accuracy, consistency, and compliance with internal policies and regulations (including GDPR).
- Manage budgets for the Digital Marketing Analytics CoE and lead a direct report.
What Youâll Bring
- Experience in digital marketing analytics, including handsâon use of analytics, visualisation, and tag management tools.
- Proven ability to develop and implement dataâdriven marketing strategies across B2B and B2C environments.
- Experience translating data into meaningful insights that support commercial decision making.
- Strong project management capability, delivering analytics initiatives from planning through to execution.
- Experience working across crossâfunctional teams and managing stakeholder relationships.
- Bachelorâs degree in business administration, marketing, or a related field.
Skills
Soft Skills
- Leadership: you guide and support others, creating clarity and direction for your team.
- Communication: you explain complex insights clearly to different audiences.
- Collaboration: you work effectively across teams, building trust and alignment.
- Adaptability: you respond to changing priorities while maintaining delivery.
- Analytical thinking: you approach problems with a structured, insightâled mindset.
Technical / Functional Skills
- Digital analytics platforms (GA4/GA360, Adobe CJA, Looker Studio).
- Tag management tools (GTM).
- Data manipulation and querying (BigQuery / SQL).
- Data visualisation and reporting.
- Advanced Excel.
- Marketing attribution and advanced analytics techniques.
- Experience in banking, financial services, insurance, or healthcare.
- Experience working with Google Cloud projects or similar environments.
- Exposure to global or multiâmarket digital analytics operations.
- Experience managing external agency partners.
Why Join Us
- Competitive salary and benefits, including Private Medical Insurance and wellbeing support.
- Educational Development Program to support your continued learning.
- Multicultural, hybrid working environment with global collaboration.
- Opportunity to shape how data drives marketing decisions across International Health and improve customer outcomes.
Head of Digital Marketing Analytics in Glasgow employer: Cigna Health and Life Insurance Company
Contact Detail:
Cigna Health and Life Insurance Company Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Digital Marketing Analytics in Glasgow
â¨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenât even advertised yet.
â¨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, so you can show how you fit right in with their team.
â¨Tip Number 3
Practice your pitch! Be ready to explain how your skills in digital marketing analytics can drive results. Keep it concise and focus on what makes you stand out.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Digital Marketing Analytics in Glasgow
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Digital Marketing Analytics role. Highlight your experience with digital marketing analytics tools and how you've turned data into actionable insights. We want to see how you align with our mission at Cigna Healthcare!
Showcase Your Skills: Donât just list your skills; demonstrate them! Use specific examples from your past work where youâve successfully implemented data-driven strategies. This will help us understand how you can contribute to our team and improve customer outcomes.
Be Clear and Concise: When writing your application, keep it clear and to the point. Avoid jargon unless it's relevant to the role. We appreciate straightforward communication, especially since you'll be translating complex data for various stakeholders.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets to the right people. Plus, youâll find all the details about the role and our company culture there!
How to prepare for a job interview at Cigna Health and Life Insurance Company
â¨Know Your Data Tools
Familiarise yourself with the digital marketing analytics platforms mentioned in the job description, like GA360 and Adobe CJA. Be ready to discuss how you've used these tools in past roles to derive insights and drive marketing strategies.
â¨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in guiding teams through data-driven projects. Think about times when youâve created clarity and direction for your team, as this is crucial for the role.
â¨Communicate Complex Insights Clearly
Practice explaining complex data findings in simple terms. You might be asked to present a case study or example during the interview, so ensure you can translate technical jargon into clear, actionable insights for non-technical stakeholders.
â¨Demonstrate Adaptability
Be ready to discuss how you've successfully navigated changing priorities in fast-paced environments. Share specific instances where you adapted your strategies based on new data or shifting business goals, as this will resonate well with their dynamic work culture.