At a Glance
- Tasks: Create impactful content that shapes Cigna's voice in international healthcare.
- Company: Join a global leader in health services dedicated to transforming healthcare.
- Benefits: Enjoy a competitive salary, private medical insurance, and educational development opportunities.
- Other info: Work in a multicultural, hybrid environment with strong career growth potential.
- Why this job: Make a real difference by crafting content that informs and inspires global audiences.
- Qualifications: Experience in content marketing and exceptional writing skills are essential.
The predicted salary is between 40500 - 49500 £ per year.
About Cigna Healthcare
Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Our mission is to improve the health, well-being, and peace of mind of those we serve. You'll join a globally recognized organization where trust, clear communication, and a positive culture shape how we work.
About the Role
We are seeking an experienced content and thought leadership professional to help shape the voice of Cigna Healthcare's International Health business. Reporting to the Head of Brand, this role combines strategic content planning with hands-on content creation. You'll develop and deliver impactful content that supports business priorities, engages key audiences, and strengthens Cigna's position as a trusted leader in international healthcare.
What You'll Do
- Own and evolve the International Health thought leadership and content programme, aligning content strategy to business objectives, audience needs, and brand priorities.
- Develop and manage a forward-looking editorial roadmap and content calendar, identifying opportunities based on audience insight, market trends, competitor activity, SEO, and performance data.
- Research, write, edit, and publish high-quality content including articles, reports, white papers, campaign assets, executive content, and thought leadership materials.
- Translate complex healthcare, clinical, and business topics into engaging, accessible content for a range of global audiences.
- Lead content projects from concept through publication, collaborating with subject matter experts, stakeholders, agencies, and external partners.
- Apply SEO, AEO, and content performance insights to optimise content effectiveness and improve future content decisions.
- Manage content publishing and governance processes, ensuring content meets brand, compliance, and quality standards.
- Build strong relationships across International Health, providing editorial guidance and helping stakeholders communicate effectively with target audiences.
- Support executive visibility initiatives, campaign content development, and broader brand priorities as required.
What You'll Bring
- Significant experience in content marketing, editorial, thought leadership, corporate communications, or a related field.
- Exceptional writing, editing, and storytelling skills, with experience creating long-form, research-led, and digital-first content.
- Experience developing content strategies, editorial plans, and thought leadership programmes aligned to business objectives.
- Strong ability to translate complex technical, healthcare, commercial, or specialist information into engaging content for non-specialist audiences.
- Experience using content management systems and managing content through publication workflows.
- Knowledge of SEO, AEO, content performance measurement, and digital publishing best practices.
- Strong stakeholder management and project management skills, with the ability to manage multiple priorities across a complex organisation.
- Experience evaluating content performance and using insight and data to inform future content decisions.
- Ability to work independently while collaborating effectively across cross-functional teams.
Nice to Have
- Experience within healthcare, health insurance, employee benefits, wellbeing, or related industries.
- Experience creating content for B2B audiences, including employers, brokers, HR leaders, or benefits decision-makers.
- Experience supporting executive thought leadership, PR activity, or senior leadership communications.
- Experience working in international organisations or across multiple markets and cultures.
- Familiarity with regulated environments and complex approval processes.
- Experience with content analytics platforms, SEO tools, and AI-enabled content workflows.
Why You'll Love Working Here
- Competitive salary
- Multicultural and hybrid working environment
- Private Medical Insurance
- Employee Wellbeing Benefits
- Educational Development Program
Brand Content and Thought Leadership Manager in Glasgow employer: Cigna Health and Life Insurance Company
Cigna Healthcare is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to make a meaningful impact in global health. Located in the UK, this hybrid role offers the unique advantage of working within a leading international health business, allowing you to engage with diverse stakeholders while contributing to innovative content strategies.
Contact Details:
Cigna Health and Life Insurance Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Content and Thought Leadership Manager in Glasgow
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