Head of Digital Marketing Analytics in Glasgow

Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Our mission is to improve the health, well‑being, and peace of mind of those we serve.

You’ll join a globally recognized organization where trust, clear communication, and a positive culture shape how we work. Our leaders are consistent, approachable, and supportive, helping you maintain balance while doing meaningful work. We look for people who thrive in collaborative environments, care about meaningful change, and want to grow in a company that puts people first. At Cigna Healthcare, your work contributes to better care experiences and supports customers through important moments in their lives.

You will lead Digital Marketing Analytics within the International Health Centre of Excellence, shaping how data and insights inform marketing decisions across the business. Your focus will be on turning complex data into clear, actionable insights that support acquisition, customer experience, and engagement strategies.

You’ll work across multiple markets and teams in a fast‑paced, evolving environment where priorities shift. Success in this role depends on balancing hands‑on technical expertise with strategic oversight, while enabling others to use data effectively.

What You’ll Do

• Define and deliver the digital marketing analytics strategy, aligning it with business goals and key performance indicators.
• Own and manage marketing analytics platforms and tools (e.g. GA360, GTM, Google Cloud, Adobe CJA, Looker), ensuring they are maintained, accessible, and effectively used.
• Lead the collection, analysis, and interpretation of digital data to generate insights that inform decision making across acquisition, UX, CX, and engagement.
• Develop measurement frameworks and KPI structures, translating them into consistent tracking specifications across markets.
• Translate complex analytical outputs into clear reports and visualisations for both technical and non‑technical stakeholders.
• Collaborate with internal teams and agency partners to align analytics work with wider business objectives and operating models.
• Identify opportunities through data to improve performance, understand customer behaviour, and enhance digital experiences.
• Lead knowledge sharing and training to enable marketing teams to better self‑serve and use data effectively.
• Ensure strong data governance practices, maintaining accuracy, consistency, and compliance with internal policies and regulations (including GDPR).
• Manage budgets for the Digital Marketing Analytics CoE and lead a direct report.

What You’ll Bring

• Experience in digital marketing analytics, including hands‑on use of analytics, visualisation, and tag management tools.
• Proven ability to develop and implement data‑driven marketing strategies across B2B and B2C environments.
• Experience translating data into meaningful insights that support commercial decision making.
• Strong project management capability, delivering analytics initiatives from planning through to execution.
• Experience working across cross‑functional teams and managing stakeholder relationships.
• Bachelor’s degree in business administration, marketing, or a related field.

Skills

• Soft Skills

• Leadership: you guide and support others, creating clarity and direction for your team.
• Communication: you explain complex insights clearly to different audiences.
• Collaboration: you work effectively across teams, building trust and alignment.
• Adaptability: you respond to changing priorities while maintaining delivery.
• Analytical thinking: you approach problems with a structured, insight‑led mindset.

• Digital analytics platforms (GA4/GA360, Adobe CJA, Looker Studio).
• Tag management tools (GTM).
• Data manipulation and querying (BigQuery / SQL).
• Data visualisation and reporting.
• Advanced Excel.
• Marketing attribution and advanced analytics techniques.
• Experience in banking, financial services, insurance, or healthcare.
• Experience working with Google Cloud projects or similar environments.
• Exposure to global or multi‑market digital analytics operations.
• Experience managing external agency partners.

Why Join Us

• Competitive salary and benefits, including Private Medical Insurance and wellbeing support.
• Educational Development Program to support your continued learning.
• Multicultural, hybrid working environment with global collaboration.
• Opportunity to shape how data drives marketing decisions across International Health and improve customer outcomes.

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.