At a Glance
- Tasks: Create impactful content that shapes Cigna's voice in international healthcare.
- Company: Join Cigna Healthcare, a global leader in health services with a positive culture.
- Benefits: Enjoy competitive salary, private medical insurance, and educational development opportunities.
- Other info: Hybrid work options available in Glasgow or Madrid, fostering a multicultural team.
- Why this job: Make a real difference in healthcare while growing your career in a supportive environment.
- Qualifications: Experience in content marketing and exceptional writing skills are essential.
About Cigna Healthcare
Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Ranked 13th on the Fortune 500 in 2025, Cigna is recognized as one of the most trusted and influential names in the industry.
Our mission is to improve the health, well-being, and peace of mind of those we serve.
You'll join a globally recognized organization where trust, clear communication, and a positive culture shape how we work. Our leaders are consistent, approachable, and supportive, helping you maintain balance while doing meaningful work.
We look for people who thrive in collaborative environments, care about meaningful change, and want to grow in a company that puts people first. At Cigna Healthcare, your work contributes to better care experiences and supports customers through important moments in their lives.
About the Role
We are seeking an experienced content and thought leadership professional to help shape the voice of Cigna Healthcare's International Health business.
Reporting to the Head of Brand, this role combines strategic content planning with hands-on content creation. You'll develop and deliver impactful content that supports business priorities, engages key audiences, and strengthens Cigna's position as a trusted leader in international healthcare.
You'll work closely with colleagues across brand, marketing, clinical, communications, digital, and insight teams to develop compelling content that resonates with international employers, brokers, HR and benefits leaders, and globally mobile individuals. From thought leadership reports and executive content to digital articles and campaign assets, you'll be responsible for creating content that informs, inspires, and delivers measurable business value.
This role can be hybrid in our Glasgow office, Work from Home in the UK or hybrid in our Madrid, Spain office.
What You'll Do
- Own and evolve the International Health thought leadership and content programme, aligning content strategy to business objectives, audience needs, and brand priorities.
- Develop and manage a forward-looking editorial roadmap and content calendar, identifying opportunities based on audience insight, market trends, competitor activity, SEO, and performance data.
- Research, write, edit, and publish high-quality content including articles, reports, white papers, campaign assets, executive content, and thought leadership materials.
- Translate complex healthcare, clinical, and business topics into engaging, accessible content for a range of global audiences.
- Lead content projects from concept through publication, collaborating with subject matter experts, stakeholders, agencies, and external partners.
- Apply SEO, AEO, and content performance insights to optimise content effectiveness and improve future content decisions.
- Manage content publishing and governance processes, ensuring content meets brand, compliance, and quality standards.
- Build strong relationships across International Health, providing editorial guidance and helping stakeholders communicate effectively with target audiences.
- Support executive visibility initiatives, campaign content development, and broader brand priorities as required.
What You'll Bring
- Significant experience in content marketing, editorial, thought leadership, corporate communications, or a related field.
- Exceptional writing, editing, and storytelling skills, with experience creating long-form, research-led, and digital-first content.
- Experience developing content strategies, editorial plans, and thought leadership programmes aligned to business objectives.
- Strong ability to translate complex technical, healthcare, commercial, or specialist information into engaging content for non-specialist audiences.
- Experience using content management systems and managing content through publication workflows.
- Knowledge of SEO, AEO, content performance measurement, and digital publishing best practices.
- Strong stakeholder management and project management skills, with the ability to manage multiple priorities across a complex organisation.
- Experience evaluating content performance and using insight and data to inform future content decisions.
- Ability to work independently while collaborating effectively across cross-functional teams.
Nice to Have
- Experience within healthcare, health insurance, employee benefits, wellbeing, or related industries.
- Experience creating content for B2B audiences, including employers, brokers, HR leaders, or benefits decision-makers.
- Experience supporting executive thought leadership, PR activity, or senior leadership communications.
- Experience working in international organisations or across multiple markets and cultures.
- Familiarity with regulated environments and complex approval processes.
- Experience with content analytics platforms, SEO tools, and AI-enabled content workflows.
How to Apply
Please submit a portfolio of content you have personally developed alongside your CV.
Why You'll Love Working Here
- Competitive salary
- Multicultural and hybrid working environment
- Private Medical Insurance
- Employee Wellbeing Benefits
- Educational Development Program
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourselfEMEA@cigna.com for support. Do not email SeeYourselfEMEA@cigna.com for an update on your application or to provide your resume as you will not receive a response.
Global Brand Content and Thought Leadership Manager employer: Cigna Group
Cigna Healthcare is an exceptional employer that prioritises employee well-being and professional growth within a supportive and collaborative culture. With a competitive salary, private medical insurance, and a commitment to educational development, employees thrive in a multicultural environment that values meaningful contributions to global health. Join us in Glasgow or Madrid, where your work will not only impact the lives of millions but also foster your own career advancement in a trusted and influential organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Content and Thought Leadership Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cigna Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cigna Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cigna Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cigna Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Brand Content and Thought Leadership Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cigna Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cigna Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cigna Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cigna Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cigna Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cigna Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
