Sales Controller in London

This is our philosophy. This is our momentum. This is your opportunity. At APCOA, we are not just managing parking spaces – we’re pioneering the future of urban mobility and smart city solutions. With a presence in 12 countries, over 12,000 locations, and more than 50 years of operational leadership, we are Europe’s largest parking and mobility services provider. And now, we’re entering a bold new chapter. With the launch of our newly formed Group HQ in West London, we are transforming from a collection of high‑performing local business units into a truly enterprise‑led, future‑fit organisation — one that retains its entrepreneurial spirit while unlocking the power of scale.

The Sales Controller is responsible for financial planning, analysis, and reporting for the sales organization. This role serves as a critical business partner to Sales leadership, providing data‑driven insights to support strategic decision‑making, optimise sales performance, and ensure financial integrity across sales operations.

• Develop and manage sales forecasting, budgeting, and financial planning processes
• Analyze sales performance data to identify trends, opportunities, and areas for improvement
• Create and maintain dashboards and reports to track KPIs and communicate sales metrics to stakeholders
• Partner with Sales leadership to develop pricing strategies and evaluate sales initiatives
• Monitor sales expenses against budget and highlight variances
• Support the month‑end, quarter‑end, and year‑end financial close processes
• Collaborate with Finance, Operations, and other departments to ensure alignment
• Provide financial analysis for sales compensation plans and territory assignments
• Identify and implement process improvements to enhance financial controls and efficiency

• Bachelor’s degree in Finance, Accounting, Business Administration, or related field
• 3+ years of experience in financial analysis, controlling, or similar role
• Strong proficiency in Excel and financial modeling
• Experience with ERP systems and business intelligence tools
• Demonstrated analytical and problem‑solving skills
• Excellent communication skills with the ability to present financial data to non‑financial audiences
• Knowledge of financial planning and analysis methodologies

• Master’s degree in Finance, MBA, or related field
• CPA, CMA, or other relevant financial certification
• Experience in sales operations or sales finance
• Knowledge of CRM systems (e.g., Salesforce)
• Experience in the industry relevant to the hiring company
• Understanding of sales compensation structures and incentive programs
• Previous experience working with sales teams in a business partnering capacity

• Detail‑oriented with high accuracy standards
• Proactive and self‑motivated with a results‑driven mindset
• Ability to work in a fast‑paced environment and manage multiple priorities
• Strong business acumen and commercial awareness
• Collaborative team player who can build relationships across departments
• Ethical approach to financial management and data integrity
• Resilient under pressure and adaptable to changing business needs

At APCOA, we see beyond the parking space. We see a world where mobility is intelligent, sustainable, and seamlessly integrated into daily life. Our new Group HQ is more than a physical space — it’s the heartbeat of a new enterprise, where high‑impact leaders shape the future. If you’re ready to apply your expertise to meaningful challenges and help transform an industry — join APCOA Group HQ. Let’s build what’s next. APCOA Group HQ is an equal opportunity employer. We welcome and encourage applicants from all backgrounds to apply.