At a Glance
- Tasks: Lead Cider's growth in the UK by developing market strategies and enhancing brand awareness.
- Company: Join a dynamic fashion brand focused on innovation and customer loyalty.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with global teams and thrive in a fast-paced environment.
- Why this job: Make a real impact in the fashion industry while shaping the future of a growing brand.
- Qualifications: Experience in e-commerce or fashion, with strong analytical and leadership skills.
The predicted salary is between 59400 - 72600 £ per year.
Cider is looking for a Country Manager to lead our growth in the United Kingdom.
You will own the UK market strategy and commercial performance, strengthening brand awareness, growing our customer base, and building lasting customer loyalty.
This role combines strategic leadership with hands-on execution.
You will bring a deep understanding of UK fashion consumers and work closely with global teams across marketing, merchandising, e-commerce, and operations to turn local insights into business results.
Key responsibilities
- Develop and execute the UK business strategy, with clear priorities for revenue growth, profitability, and market development.
- Own the country commercial plan, budget, forecasts, and performance reporting.
Lead local customer acquisition and retention initiatives across paid media, social media, influencer partnerships, affiliate marketing, and CRM.
- Build Cider’s relevance among UK fashion consumers through locally resonant campaigns, content, community engagement, and partnerships.
- Translate customer insights, fashion trends, and competitor activity into recommendations for assortment, pricing, promotions, and seasonal campaigns.
- Partner with global e-commerce teams to improve the UK shopping experience, conversion rate, average order value, and repeat purchase rate.
- Work with logistics and customer service teams to improve delivery, returns, and customer satisfaction.
- Build and manage local agencies, partners, and team members as the business grows.
- Represent the UK market internally, ensuring local opportunities and customer needs inform global decisions.
Qualifications
- Significant experience in e-commerce, fashion, consumer brands, or retail, including responsibility for growth in the UK.
- Proven ability to deliver measurable commercial results and manage budgets or a country P&L.
- Strong understanding of UK consumer behaviour, fashion trends, digital channels, and the creator landscape.
- Experience combining brand building with performance marketing and customer retention.
- Strong analytical skills, with the ability to turn customer and commercial data into clear actions.
- Experience working across functions and collaborating with international teams.
- An entrepreneurial mindset, sound commercial judgement, and the ability to move between planning and execution. Fluent English, written and spoken, is required.
- Preferred experience Scaling a direct-to-consumer fashion or lifestyle brand. Building influencer, affiliate, and community programmes in the UK.
- Working in a fast-growing international business.
Country Manager - United Kingdom in London employer: Cider
Cider is an exceptional employer for the Country Manager role in the United Kingdom, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, you will have the opportunity to lead innovative marketing strategies and directly impact the brand's success in a vibrant market. The company values local insights and encourages a hands-on approach, making it an ideal environment for those looking to make meaningful contributions while enjoying the benefits of a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Country Manager - United Kingdom in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cider and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cider are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cider on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cider. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Country Manager - United Kingdom in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cider. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cider:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cider’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cider
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cider will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cider, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
