eCommerce and Marketing Manager (maternity cover) in Kendal

Drive ecommerce growth and lead a major platform transition at a leading outdoor publisher. 12-month contract. An exciting opportunity to join our team and make a real impact. We’re looking for a highly motivated ecommerce and digital marketing manager to lead a major transition from our current website to Shopify, drive growth in direct-to-consumer sales, and help promote our brand new app. You’ll bring hands-on Shopify experience, a strong grasp of digital marketing channels, and a data-driven approach to growing an online audience. If you’re energised by ecommerce and the chance to leave your mark over the course of a year, we’d love to hear from you.

Cicerone Press is a leading publisher of trusted guides for walkers, trekkers, mountaineers and cyclists. Our 415+ guides span the UK, Europe and much of the world, and are sold globally in specialist and general outlets, as well as online and through our app. Our friendly team is based in Kendal on the edge of the Lake District, working closely with our authors, copyeditors, printers, distributors, retailers, media and many others in the outdoor community. We believe in providing the best possible guides and service to our customers and looking after our authors and suppliers. We are a supportive and friendly team, where your ideas can flourish. This is an exciting time to join the team, as we look ahead to optimising our digital marketing, listening to our customers, and promoting our brand new app.

The role involves joining a marketing team of three and working closely with colleagues across sales, technology and publishing. The role has two main dimensions:

• Leading a significant website platform migration from Craft to Shopify, ensuring continuity of ecommerce operations throughout the transition.
• Ecommerce management and growth, managing the day-to-day performance of the Cicerone website and online shop, identifying and implementing improvements to conversion rate, average order value and customer retention.

You’ll report to the Operations Director and Technology Director, and have the opportunity to make a meaningful contribution in a short space of time.

What the role is accountable for:

• Shopify platform transition: Leading the transition of the Cicerone website from Craft CMS to Shopify, working closely with our Technology Director, the marketing team and potentially external developers to specify, manage and deliver the migration.
• Ecommerce management and growth: Monitoring and reporting on ecommerce performance using analytics tools, developing and executing a plan to grow direct-to-consumer sales over the year.
• Digital marketing: Planning and delivering digital marketing campaigns across relevant channels to drive traffic and sales, overseeing SEO activity, sending and optimising regular consumer newsletters and promotional emails.

Your experience and skills:

• Results-driven digital marketer with substantial, hands-on Shopify experience (minimum of 2 years).
• Experience in digital marketing across multiple channels (SEO, paid search, email).
• Running and optimising paid search campaigns — Google Ads and/or Meta Ads experience is a plus.
• Email marketing experience, preferably with Klaviyo.
• Using analytics tools (e.g. Google Analytics / GA4) to monitor performance and inform decisions.
• Managing or contributing to website platform migrations or major development projects.
• Experience in book publishing, media or a related industry.
• Knowledge of or passion for outdoor activities such as trekking, cycling or hillwalking.
• Familiarity with CRM systems and customer segmentation.
• Experience managing a small marketing team.

Your personal attributes:

• Highly motivated and proactive.
• Confident managing a complex, high-priority project alongside day-to-day marketing responsibilities.
• Self-managing, with excellent organisation and the ability to prioritise effectively.
• A collaborative team player.
• Data-driven and analytical.
• A keen interest in the outdoors.

Salary, location and how to apply:

This is a 12-month maternity cover contract with a start date of mid-June to early July 2026. Our offices are based in Kendal, Cumbria, on the edge of the Lake District. We operate a hybrid working pattern and would value a candidate who is able to join us in the office regularly, but we would also welcome applications from candidates who work fully remotely. Part-time applications will also be considered. Please send your CV and a cover letter to Maddy Williams at madeline.williams@cicerone.co.uk by 20 May 2026. In your cover letter, please tell us about your Shopify experience and what attracts you to the role.