At a Glance
- Tasks: Lead exciting membership marketing campaigns from start to finish, optimising for success.
- Company: Join a dynamic team at CIBSE, making a real difference in the world.
- Benefits: Enjoy 25+ days of leave, hybrid working, and health perks.
- Other info: Opportunity for career development in a collaborative and innovative setting.
- Why this job: Be part of a supportive environment that values your ideas and growth.
- Qualifications: Experience in B2C/B2B marketing, automation tools, and data analysis required.
The predicted salary is between 40500 - 49500 £ per year.
About the role
This role sits within the Marketing and Communications team and is responsible for delivering key membership marketing campaigns and journeys across acquisition, engagement, retention and progression
Working closely with colleagues across Membership, Marketing and Communications, the role will take ownership of campaigns from planning through to execution, optimisation and reporting.
This includes developing targeted and relevant communications, managing marketing automation and segmentation, analysing performance and using insight to continually improve the member experience and campaign results.
Reporting to the Head of Membership Marketing, this is a hands-on role for someone who is commercially and analytically minded, confident managing multiple projects and comfortable working with stakeholders at all levels
. The successful candidate will be expected to take ownership of their campaigns, bring ideas and recommendations to the table, and use data and testing to improve performance.
It provides an opportunity to play a key role in growing and retaining CIBSE's membership
, while developing expertise across lifecycle marketing, marketing automation, campaign strategy and digital communications.
You will be part of an ambitious and supportive team that values collaboration, continuous improvement and a test-and-learn approach
What you will do
- Own and deliver end-to-end membership campaigns
, across acquisition, retention, engagement and progression, from planning through to execution, optimisation and reporting
- Take ownership of key member journeys and lifecycle communications
- (e. g. onboarding, upgrade pathways, retention lifecycle)
- Deliver campaigns across both B2C and B2B audiences
, adapting campaign objectives, messaging, channels and customer journeys to reflect the needs and behaviours of different audiences.
- Manage and optimise marketing automation programmes in Salesforce/Pardot
- Lead the development and optimisation of segmented email campaigns and newsletters
- Analyse campaign performance and provide reporting, including actionable insights, recommendations and applying course correct, where required.
- Collaborate with internal stakeholders to align campaigns with organisational priorities
- Support the development of campaign strategy and messaging frameworks
- Brief and manage internal/external resources (design, content, digital)
- Ensure consistency in brand, tone of voice, and messaging across all membership communications
- Contribute to testing strategies (A/B testing, audience segmentation, content optimisation)
The above is not an exhaustive list of duties, and you will be expected to perform other related tasks to meet the overall business objectives of the Institution.
- What you will need to be successful
- Proven experience delivering both B2C and B2B integrated marketing campaigns
- Strong experience in marketing automation (Pardot/Salesforce)
- Ability to interpret data (reporting and analysis) and optimise campaigns
- Experience in segmentation and lifecycle marketing
- Strong copywriting and content development skills
- Ability to manage multiple projects simultaneously and independently
- What CIBSE offers you
- A supportive and friendly working environment.
- Starting at 25 days Annual Leave increasing to 27 days with length of service, plus Bank Holidays.
- Contributory Pension Scheme.
- Family Friendly Leave.
- Three paid volunteering days per year.
- Annual Travel Season Ticket Loan.
- Cycle to Work Scheme.
- Life Assurance.
- Private Medical Insurance.
- Cash Plan – cash back for routine healthcare treatments.
- Health and Wellbeing benefits, including Mental Health support, and access to a 24/7 GP service.
- Shopping portal, rewards programme, and gym discounts.
- Referral Scheme.
- Hybrid Working with 3 days minimum in the office
- The chance to be part of an evolving, changing and exciting organisation that genuinely does change the world.
- Application Process
To apply for this role, please include your CV and cover letter outlining how you feel you would be a great fit for the role.
- Closing Date
- The deadline for all applications is 16 October 2026
The pay for this role is
up to £ 35,000 per year (Farringdon)
We reserve the right to close this advert early if we receive sufficient applications.
If you think you are a great fit for this role, please submit your application at the earliest opportunity.
The Institution is an equal opportunities employer. The post-holder will be expected to adhere to and support the Institution’s commitment to diversity, equality and inclusion.
Senior Executive, Membership Marketing in London employer: CIBSE
CIBSE is an excellent employer that prioritises the professional growth of its employees while fostering a collaborative and supportive work culture. With competitive benefits such as generous annual leave, a robust pension scheme, and comprehensive health support, CIBSE ensures that its team members are well taken care of, making it an ideal place for those looking to make a meaningful impact in online learning.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Executive, Membership Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CIBSE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CIBSE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CIBSE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CIBSE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Executive, Membership Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CIBSE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CIBSE:Show us that you’ve done your homework! In your application, briefly mention what you admire about CIBSE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CIBSE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CIBSE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CIBSE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
