Digital Channels & Content Marketing Executive

Digital Channels & Content Marketing Executive

Join to apply for the Digital Channels & Content Marketing Executive role at CIBSE.

About CIBSE

CIBSE is the leading authority on building services engineering and a pioneer in responding to the threat of climate change. CIBSE exists to advance global best practice in the profession. Through harnessing the expertise of our members, CIBSE represents the profession as a trusted voice to provide advice and guidance to Government on matters relating to construction, engineering and sustainability. For over 127 years CIBSE has supported a community of over 22,000 professionals worldwide in their pursuit of excellence in building performance, sustainability and safety to influence the well‑being of individuals and communities of today and of future generations. CIBSE members continue to create the most environmentally friendly systems in major projects across the globe. This is an exciting time to join CIBSE, a charitable organisation, which plays a critical role in a growing and changing sector.

About The Role

This exciting role requires planning, delivering and aligning channel marketing and content activities across CIBSE marketing. The role focuses on social media, email marketing and content creation, while supporting CIBSE’s communications activities and contributing to raising the institution’s profile within the industry and beyond. It defines how CIBSE is represented digitally, maintaining an engaging and value‑led 24/7 ‘shop window’ for the Institution. Sitting within the marketing team, you will ensure brand consistency, a single tone of voice and optimise performance across social media and email marketing, increasing CIBSE’s voice to external audiences and raising the profession’s profile across digital channels.

What You Will Do

• Drive the content strategy across channels including planning, scheduling and executing campaigns.
• Develop and manage CIBSE’s social media presence across all platforms, implementing both organic and paid advertising strategies to increase visibility, engagement and conversions.
• Monitor social media channels for trends, engagement and opportunities to improve brand visibility and lead generation activities to the website.
• Provide regular reports highlighting key performance and recommendations based on data driven insights.
• Create a consistent look and feel across channels, set best practice guidelines by channel and ensure CIBSE’s overall digital output is engaging, accurate, and impactful.
• Equip teams to self‑serve across channels by providing templates and insights for optimum performance.
• Coordinate the annual email calendar to reflect engagement by audience and to optimise our outreach activities.
• Create new and updated digital marketing content that drives traffic and engages audiences. This includes experience in operating cameras for both photography and videography, along with editing skills.
• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content across all channels.
• Continuously measure and improve content performance using reporting across Google Analytics, social media and other analytics tools.
• Present on email results and develop reports for Networks to showcase how their websites and emails are performing.
• Continually review and revise plans to improve email engagement and deliverability.
• Provide occasional support to the Comms team to include copywriting and proofreading, as required.

The above is not an exhaustive list of duties and you will be expected to perform other related tasks to meet the overall business objectives of the Institution.

What You Will Need To Be Successful

The role would suit a candidate who is looking for an autonomous opportunity, yet someone who is comfortable being hands on and happy to get stuck in from day one. You will have demonstrable experience using Pardot, social media platforms and with reporting capability in GA4, in addition to the following attributes:

• Right to work in the UK
• Minimum 2 years’ relevant experience
• Experience with Adobe Creative Cloud beneficial.
• Experience in managing paid advertising campaigns (e.g. Meta Ads, LinkedIn Ads, Google Ads).
• Experience operating a camera for basic photography and videography.
• Strong stakeholder management and relationship skills.
• Proficient with template and asset creation in Canva.
• Excellent organisation skills and ability to manage multiple projects at once.
• Experience working within a Charity and/or a professional body preferable.

What CIBSE Offers You

• A supportive and friendly working environment
• Starting at 25 days Annual Leave increasing to 27 days with length of service, plus Bank Holidays
• Contributory pension scheme
• Family Friendly Leave
• Paid volunteering days
• Annual Travel Season Ticket Loan
• Cycle to Work Scheme
• Life Assurance
• Private Medical Insurance
• Cash Plan – cash back for routine healthcare treatments
• Health and Wellbeing benefits, including Mental Health support, and access to a 24/7 GP service.
• Referral Scheme
• Shopping portal, rewards programme, and gym discounts
• Hybrid Working where people are ‘in the office more days than they are not’
• The chance to be part of an evolving, changing and exciting organisation that genuinely does change the world

Application Process

To apply for this role, please include your CV and cover letter outlining how you feel you would be a great fit for the role.

Closing Date

The deadline for all applications is 26 November 2025.

Pay For This Role Is

up to £33,000 per year

The Institution is an equal opportunities employer. The post-holder will be expected to adhere to and support the Institution’s commitment to diversity, equality and inclusion.