At a Glance
- Tasks: Plan and execute exciting B2B events that drive demand and engage clients.
- Company: Join a leading tech transformation company with a global presence.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace that values collaboration and innovation.
- Why this job: Shape impactful marketing strategies and connect with industry leaders.
- Qualifications: 3-7 years in B2B marketing with a focus on events and demand generation.
The predicted salary is between 45000 - 55000 € per year.
We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions. With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.
About the Role
We are looking for a Demand Generation & Events Lead to own pipeline‑generating programmes across the UK, with a strong focus on strategic events, account engagement, and lifecycle marketing. This role will connect field marketing, lifecycle programs, and sales engagement, ensuring that every interaction, from first touch through to post‑event follow‑up, contributes to revenue growth. You will play a critical role in shaping how CI&T engages priority accounts and converts interest into meaningful business opportunities. This is a hybrid model role which will require your availability to be at our London office 2 times per week.
Core Responsibilities
- Events & Field Marketing
- Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences.
- Own the execution of the EMEA events calendar, ensuring alignment with go‑to‑market priorities, regional growth initiatives, and key industry moments.
- Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth.
- Manage end‑to‑end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs.
- Demand Generation & Sales Alignment
- Partner with vertical marketing and sales leaders to align event programs with target accounts, priority sectors, and regional growth objectives.
- Collaborate with sales teams on pre-event targeting, invitation strategy, and account-based engagement to maximise participation from high-value prospects.
- Support structured sales follow-up to convert engagement into qualified pipeline.
- Lifecycle & Campaign Integration
- Design and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns.
- Develop pre‑ and post‑event journeys that drive progression from initial interaction to sales opportunity.
- Partner with content and growth teams to ensure consistent messaging and campaign alignment across channels.
- Performance & Optimisation
- Track and report on program performance in partnership with marketing operations and sales, including leads generated, meetings secured, and pipeline influence.
- Use insights and data to continuously optimise event strategy, targeting, and lifecycle programs.
- Contribute to a test‑and‑learn culture focused on improving conversion and ROI.
Qualifications
- 3–7 years experience in B2B marketing, with a strong focus on demand generation, field marketing, and/or events.
- Proven experience delivering events and programmes that generate pipeline in enterprise or consulting environments.
- Strong understanding of account‑based marketing and complex B2B sales cycles.
- Hands‑on experience with marketing automation and CRM platforms (e.g. HubSpot, Marketo, Salesforce).
- Excellent project management skills, with the ability to manage multiple programs simultaneously.
- Strong stakeholder management and experience working closely with sales teams.
- Experience working for a global company and/or multicultural teams.
Collaboration is our superpower, diversity unites us, and excellence is our standard. We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and underrepresented groups to our job positions.
[Job-29014] Marketing Events Specialist in London employer: Ciandt
CI&T is an exceptional employer that champions innovation and collaboration, offering a dynamic work culture where diversity is celebrated and employee growth is prioritised. With a hybrid working model based in London, employees benefit from engaging in high-impact marketing initiatives while enjoying the flexibility of remote work. The company fosters a supportive environment that encourages continuous learning and development, making it an ideal place for professionals seeking meaningful and rewarding careers in tech transformation.
StudySmarter Expert Advice🤫
We think this is how you could land [Job-29014] Marketing Events Specialist in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the field. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Follow up after events! If you meet someone interesting, drop them a message on LinkedIn or via email. A simple 'great to meet you' can keep the conversation going and might lead to job opportunities down the line.
✨Tip Number 3
Show your passion! When you get the chance to chat with potential employers, share your enthusiasm for the role and the company. Let them know why you're excited about the opportunity and how you can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and are ready to take that next step in your career.
We think you need these skills to ace [Job-29014] Marketing Events Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Events Specialist. Highlight your experience in B2B marketing, demand generation, and event management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention any specific events or campaigns you've successfully managed.
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. Did you increase attendance at an event? Generate leads? We love numbers that demonstrate your impact, so make sure to include them!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Ciandt
✨Know Your Events Inside Out
Make sure you research the types of events CI&T hosts and their target audience. Familiarise yourself with recent events they've executed and think about how you can contribute to future ones. This shows your genuine interest and helps you stand out.
✨Align with Demand Generation Goals
Understand the importance of demand generation in this role. Be prepared to discuss how you would create engaging programmes that drive pipeline growth. Think of specific examples from your past experience where you've successfully aligned events with sales objectives.
✨Showcase Your Project Management Skills
Since you'll be managing multiple events, highlight your project management experience. Bring up tools you've used, like CRM or marketing automation platforms, and share how you've kept projects on track while juggling various tasks.
✨Emphasise Collaboration and Stakeholder Management
CI&T values collaboration, so be ready to talk about how you've worked with sales teams and other stakeholders in the past. Share examples of how you’ve navigated different perspectives to achieve a common goal, showcasing your ability to work in a multicultural environment.
