At a Glance
- Tasks: Plan and execute B2B events across EMEA, managing logistics and timelines.
- Company: CI&T focuses on pipeline-generating programmes and strategic account engagement.
- Benefits: Hybrid work model requiring presence in the London office twice a week.
- Other info: Experience with marketing automation tools like HubSpot and Salesforce is essential.
- Why this job: Shape how CI&T engages priority accounts and drives revenue growth.
- Qualifications: 3-7 years in B2B marketing with experience in demand generation and events.
The predicted salary is between 50000 - 65000 £ per year.
About the Role
We are looking for a Demand Generation & Events Lead to own pipeline-generating programmes across the UK, with a strong focus on strategic events, account engagement, and lifecycle marketing. This role will connect field marketing, lifecycle programs, and sales engagement, ensuring that every interaction, from first touch through to post-event follow-up, contributes to revenue growth. You will play a critical role in shaping how CI&T engages priority accounts and converts interest into meaningful business opportunities. This is a hybrid model role which will require your availability to be at our London office 2 times per week.
Core Responsibilities
- Events & Field Marketing
- Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences.
- Own the execution of the EMEA events calendar, ensuring alignment with go-to-market priorities, regional growth initiatives, and key industry moments.
- Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth.
- Manage end-to-end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs.
- Demand Generation & Sales Alignment
- Partner with vertical marketing and sales leaders to align event programs with target accounts, priority sectors, and regional growth objectives.
- Collaborate with sales teams on pre-event targeting, invitation strategy, and account-based engagement to maximise participation from high-value prospects.
- Support structured sales follow-up to convert engagement into qualified pipeline.
- Lifecycle & Campaign Integration
- Design and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns.
- Develop pre- and post-event journeys that drive progression from initial interaction to sales opportunity.
- Partner with content and growth teams to ensure consistent messaging and campaign alignment across channels.
- Performance & Optimisation
- Track and report on program performance in partnership with marketing operations and sales, including leads generated, meetings secured, and pipeline influence.
- Use insights and data to continuously optimise event strategy, targeting, and lifecycle programs.
- Contribute to a test-and-learn culture focused on improving conversion and ROI.
Qualifications
- 3–7 years experience in B2B marketing, with a strong focus on demand generation, field marketing, and/or events.
- Proven experience delivering events and programmes that generate pipeline in enterprise or consulting environments.
- Strong understanding of account-based marketing and complex B2B sales cycles.
- Hands-on experience with marketing automation and CRM platforms (e.g. HubSpot, Marketo, Salesforce).
- Excellent project management skills, with the ability to manage multiple programs simultaneously.
- Strong stakeholder management and experience working closely with sales teams.
- Experience working for a global company and/or multicultural teams.
Collaboration is our superpower, diversity unites us, and excellence is our standard. We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and underrepresented groups to our job positions.
[Job-29014] Senior Marketing Analyst employer: Ciandt
CI&T is a global company based in London that values diversity and collaboration. They offer a hybrid work model and encourage applications from underrepresented groups, fostering an inclusive environment. The team focuses on innovative marketing strategies to drive business growth.
