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- Tasks: Lead marketing strategies and boost our brand's reputation while managing a dynamic team.
- Company: Join Churchill Retirement Living, the fastest-growing name in UK retirement housing.
- Benefits: Enjoy competitive salary, 24 days holiday, and perks like birthday leave and wellness programmes.
- Why this job: Make a real impact in a supportive environment with opportunities for personal growth.
- Qualifications: 5 years of marketing management experience and a creative mindset are essential.
- Other info: Be part of an award-winning company that values trust, openness, and communication.
The predicted salary is between 28800 - 48000 £ per year.
Based in St Albans. Competitive Salary & Company benefits. 37 hours per week, Monday to Friday.
An exciting opportunity to join our growing team as a Marketing Manager. You will be responsible for implementing the strategic plan to strengthen the identity and reputation of the Company. Be responsible for planning, developing and executing the Group Marketing Plans in order to achieve all targets within the agreed budget set for each Region through Regional Marketing Executives to ultimately help achieve budgeted unit sales.
Why join Churchill team?
- Maximise your earning potential
- Competitive basic salary, which is reviewed annually
- Ongoing investment into your personal development with the opportunity to achieve professional qualifications
- Career progression that is tailored to your goals
- Plus we offer other benefits, which include:
- 24 days holiday plus a day off for your birthday
- Personal Pension Plan
- Life Assurance and Health Screening
- £200 John Lewis vouchers for expectant parents
- Long service awards
- Colleague land referral bonus scheme
We are a socially responsible company with our own Charitable Foundation who offer a fund matching programme for colleagues. Colleague wellbeing programmes and initiatives, including access to our Employee Assistance Programme.
About the role
- Monitor Group and Regional marketing activity and expenditure on projects undertaken to ensure it is within budgetary limits on a monthly basis.
- Manage the Marketing Department effectively through good communication and direction.
- Continually explore new ideas and develop existing ones which will develop and increase enquiry and visitor levels at all developments.
- Continually review the need to further develop and create new activity, both on and off line, that will lead to greater effectiveness of the marketing function, both within Group and at a Regional level, and make recommendations.
- Monitor the Customer profile to ensure that all activity undertaken meets the agreed requirements and expectations of the Company.
- Report any changes to the target market through analysis, highlighting implications or recommendations to change the marketing strategy accordingly.
- Overall responsibility for the Customer Relations Department, ensuring targets are achieved and the Team remains motivated and benefits from regular training.
- Oversee production and ensure efficiency of the Design Department.
- Encourage creativity and ‘thinking outside the box’ whilst maintaining the Company’s corporate image.
- Also to oversee the print buying function to ensure quality work is produced at competitive prices.
- Train and coach the Marketing Executives and other Team members to develop their skills.
- Ensure the team is planning and producing quality award entries for appropriate industry awards to further develop our reputation as the best provider of retirement apartments.
- Be fully conversant with the Marketing database and computerised COINS System and make recommendations as appropriate to improve the quality of the marketing information extracted.
- Ensure the Company website is constantly reviewed, updated and maximised as a key lead generation tool.
- Attend Regional Sales and Marketing meetings periodically and make presentations as required.
- Attend all challenging Site Review Meetings.
- Ensure that advertising, digital marketing and promotions for each Region are met by the Team in conjunction with the Corporate and Regional Marketing Plans.
- Carry out quarterly reviews with each direct report to review performance, have a formal opportunity for 2-way feedback and ensure consistent application of the Marketing Plan is implemented timely and cost effectively.
- Ensure all pre-marketing activity is carried out and meets required timescales, including site signage, Sales Cabins and Offices, literature and presentation support material in line with policy.
- Manage the Marketing and Media Agencies to ensure we maximise all opportunities and ensure the Team is effective in planning, organising, attending and communicating all events, exhibitions and presentations and monitoring results and effectiveness.
- Ensure up to date guidelines are in place to support the team with brand consistency i.e the production of accurate brochures and support material in accordance with Corporate guidelines and the provisions of the Property Misdescriptions act and make recommendations for improvements as necessary.
About You
- Experience: 5 years’ management experience in a marketing capacity or agency environment.
- Digital Marketing knowledge/experience.
- Tact and the ability to influence others are of major importance.
- Mathematical ability is necessary, as is some computer literacy.
- Qualifications: Post Graduate CIM qualified.
- Creative, Practical, Positive, Pro-active, Organised, Good Communicator, Good Negotiator, Analytical.
- The ability to keep calm and deal with difficult situations and a flexible approach is important.
A little more about us
Churchill Retirement Living is the fastest growing company in the UK retirement house building sector. We are privately-owned, family-run and financially robust. We are proud of what we do and of the people we work with; and to turn our ambitious expansion plans into reality, we will be investing c£250m in land within the next 3 years. We have absolute confidence in the UK retirement housing market and are ready to invest further! We have industry leading margins which makes Churchill a very stable business and competitive in the land market, and we enjoy the benefits of our own funding facility which means we can move quickly to secure any site which fits our criteria. We are a multi award winning business including being named the ‘Best Medium House Builder’ at the WhatHouse? Awards and we were previously voted the 3rd ‘Best Company to Work for’ in the Sunday Times Awards.
This is an exciting time for our Churchill Land Colleagues as we have a clear strategy, agile infrastructure, and industry leading planning support.
COMPANY VALUES – TORCH – Trust / Openness / Respect / Communication / Honesty.
Join the Churchill family and be part of an ambitious and successful business who value and appreciate their people. Apply today!
Marketing Manager employer: Churchill Living Ltd
Contact Detail:
Churchill Living Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining the Churchill family.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your relevant experience and skills that match the job description. We want to see how you can contribute to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background aligns with our values. Keep it engaging and personal, so we get a sense of who you are.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've made an impact in previous roles. We love seeing results and creativity!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Churchill Living Ltd
✨Know Your Stuff
Before the interview, dive deep into Churchill Retirement Living's mission and values. Familiarise yourself with their marketing strategies and recent campaigns. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key! Prepare examples of past campaigns you've led or innovative ideas you've implemented. Be ready to discuss how you can bring fresh perspectives to their marketing efforts while maintaining brand consistency.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle difficult situations. Think of specific scenarios from your experience where you successfully navigated challenges, especially in managing teams or budgets.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their future marketing initiatives or how they measure success in their campaigns. This shows you're not just interested in the role, but also in contributing to their long-term vision.
