Chief Marketing Officer

Chief Marketing Officer (SaaS – Carbon, Digital Product Passport, Traceability)

Location:
Remote / UK / EU

Industry:
Sustainability, ESG, SaaS, Supply Chain Compliance

Reporting to:
CEO

About the Company

We are a fast-growing SaaS company operating at the intersection of Carbon Tracking, Digital Product Passports (DPP), Supply Chain Traceability, and ESG compliance.

Our platform helps manufacturers, importers, exporters, distributors, and sustainability-driven businesses meet upcoming EU ESPR & DPP regulations, automate Scope 1–3 carbon reporting, and achieve full end-to-end product traceability.

With the platform now fully developed and ready to scale, we are looking for a world-class Chief Marketing Officer and Director to accelerate market penetration and drive 5,000 paying subscribers within the next 12 months.

Role Overview

The Business Development Manager/Director will be responsible for:

Driving all commercial growth for the SaaS platform

Building strategic partnerships

Winning enterprise customers

Leading outbound & inbound acquisition

Executing a multi-channel revenue strategy

Hitting aggressive subscriber growth targets

This is a high-ownership, high-impact role suited for someone who thrives in fast-scaling SaaS environments, understands ESG/compliance markets, and can take a new product to market at speed.

Key Responsibilities

1. Growth & Subscriber Acquisition (Primary Objective)

• Achieve 5,000+ SaaS subscribers within 6–9 months.
• Execute a multi-channel acquisition plan covering:
• LinkedIn growth & thought leadership campaigns
• Webinars and industry events
• Paid ads (LinkedIn & Google)
• SEO & content distribution
• Cold email + LinkedIn outreach
• Partnerships with consultants, accountants, ERP vendors, legal firms
• Build and manage a predictable subscription sales engine.

2. Strategic Partnerships (40–50% of total growth)

• Sign partnerships with:
• Sustainability consultants
• Accounting firms
• Law firms (ESG & regulatory departments)
• ERP, MRP, and logistics platforms
• Industry associations
• Create partner programs offering revenue share, onboarding support, and co-branded materials.
• Drive 2,000+ subscribers through partnerships alone.

3. Enterprise Sales & Key Accounts

• Identify and close deals with:
• Manufacturers
• Electronics companies
• Automotive suppliers
• Packaging companies
• Retailers & distributors
• Food & beverage producers
• Present platform demos, sustainability ROI, and compliance value.
• Convert enterprise clients into long-term contracts (£1.5k–£15k/month).
• Manage negotiation, onboarding, and retention.

4. Outbound & Inbound Sales Execution

• Build outbound sequences for high-value buyers.
• Create email scripts, pitch decks, follow-up templates.
• Qualify leads and move them through the sales cycle.
• Work closely with marketing to improve lead scoring and conversion.

5. Industry Webinars & Events

• Host or co-host:
• DPP compliance webinars
• ESG reporting sessions
• EU regulation briefings
• Attend sustainability, manufacturing, and supply chain expos.
• Generate 1,000+ warm leads per month through events.

6. Market Strategy & Positioning

• Position the platform as the #1 unified ESG compliance engine.
• Identify new niche verticals and industry-specific opportunities.
• Provide continuous feedback to product teams for roadmap improvements.
• Monitor competitors and market trends (ESPR, CSRD, ISO 14064, EPCIS 2.0, etc.).

7. Leadership & Reporting

• Build a small sales team as demand grows (SDRs + AEs).
• Set KPIs, track performance, and report growth metrics weekly.
• Collaborate with product, tech, and marketing founders.
• Ensure compliance with data protection, GDPR, and ESG communication rules.

Required Skills & Experience

Must-Have:

• Proven experience in high-growth B2B SaaS (preferably sustainability, supply chain, ERP, or compliance tools).
• Track record of achieving rapid subscriber or revenue growth.
• Deep understanding of:
• Digital Product Passports (DPP)
• EU ESPR regulation
• Carbon accounting (Scope 1–3)
• Supply chain traceability systems
• Strong network in manufacturing, sustainability, or compliance sectors.
• Ability to close enterprise clients (£50k–£300k ARR).
• Expertise in LinkedIn growth, content-led outreach, webinars, and cold sales.
• Excellent communication, negotiation, and relationship-building skills.

Nice-to-Have:

• Experience with GS1, EPCIS, ISO 14064/14067, or circular economy tech.
• Background in consulting, ESG compliance, or sustainability advisory.
• Team lead or director-level experience.

What We Offer

• Excellent Salary + Health & Dental Insurance + Life Insurance + Gym
• Performance-based bonuses (up to 2–3× base salary)
• Equity options
• Ability to build and lead a commercial team
• Opportunity to shape a category-defining ESG SaaS platform
• Global market exposure (UK, EU, US, Middle East, Asia)
• Flexible remote-first culture

Success Metrics for This Role

The successful candidate will deliver:

5,000+ SaaS subscribers in 9-12 months

50+ active channel partnerships

10–20 enterprise contracts closed

£2–£3 million ARR generated in first 12 months

Predictable, scalable commercial engine built

How to Apply

Send your CV and a brief cover note explaining your experience in SaaS growth and ESG/compliance markets.