Brand Manager (Batiste) in London

A collective energy and ambition. A place where you can make a real difference. We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible.

Are you passionate about building iconic consumer brands? Do you combine creative marketing thinking with strong commercial awareness? Would you like to play a central role in driving the continued growth of Batiste? If so, we have an exciting opportunity for a Brand Manager to join our Marketing team and help shape the future of Batiste, the world’s leading dry shampoo brand.

As Brand Manager for Batiste, you will be responsible for driving growth, commercial performance and market share through the development and delivery of insight-led brand plans. This is a broad Brand Manager role combining end-to-end project leadership with ownership of key marketing channels. You will use consumer, shopper and commercial insight to identify growth opportunities and translate them into strong brand activation, innovation and commercial plans.

Working across brand campaigns, innovation, retailer opportunities and integrated marketing channels, you will partner closely with Sales, Category, Digital, Product Development, Supply Chain and agency partners to deliver activity that strengthens the brand and drives commercial results. This role is based in our London Office and allows for home working up to 3 days per week.

Key Responsibilities:

• Develop and deliver annual brand plans aligned with Batiste’s strategic and commercial objectives.
• Protect and strengthen the Batiste brand identity across packaging, digital, social media, retail and in-store activation.
• Analyse sales performance, consumer trends and competitor activity using platforms such as Circana and Kantar.
• Support the development and commercialisation of innovation, renovation, retailer opportunities and portfolio initiatives, working closely with International and cross-functional teams.
• Partner closely with Sales, Category and e-Commerce teams to develop effective customer plans and translate brand priorities into strong in-market execution.
• Plan and deliver integrated campaigns across digital, social media, PR, retail, in-store and direct-to-consumer channels.
• Develop compelling content that increases brand awareness, encourages trial and supports repeat purchase.
• Manage relationships with creative, media, social and PR agencies to ensure high-quality and consistent execution.
• Evaluate campaign, launch and channel performance to continuously improve marketing effectiveness and return on investment.
• Work closely with Supply Chain, Operations, Product Development and other functions to ensure strong end-to-end project delivery.
• Manage the brand marketing budget, track performance against KPIs and ensure a strong return on investment.
• Contribute to a positive, creative and energetic team environment.

Education & Experience:

• A degree in Marketing, Business, Communications or a related discipline, or equivalent relevant experience.
• Proven experience within brand management, consumer marketing or a related marketing role.
• Experience leading integrated marketing activity and product launches from planning to execution and evaluation.
• Experience working within FMCG, beauty, personal care or another fast-moving consumer environment would be beneficial.
• Experience managing creative, media, social, PR or other external agency partners.
• Familiarity with brand tracking, campaign measurement and post-campaign evaluation.

We’re looking for an ambitious, commercially minded marketer and consumer-centric individual who combines strong brand thinking with creativity, curiosity and a bias for action. You’ll be confident using consumer, sales and market insights to identify opportunities and turn them into clear, actionable plans, with strong organisational and project management skills to take activity from idea through to execution.

You’ll be an excellent communicator who can build effective relationships across cross-functional teams and external agency partners, while bringing a keen eye for detail and a strong understanding of consumer behaviour and market trends. Comfortable balancing brand-building activity with commercial objectives, you’ll thrive in a fast-paced FMCG environment and be excited by the opportunity to help shape the continued growth and success of Batiste.

This role works Monday – Friday, 37-hours per week. In return we offer a competitive package, including a bonus, 24 days annual leave, a pension matched up to 9%, life assurance cover and membership of a health cash plan.

Ready to make your mark on an iconic brand? If you’re excited by big ideas, bold brands and the opportunity to turn consumer insight into real commercial growth, we’d love to hear from you. Join us and play your part in shaping the next chapter of Batiste.