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- Tasks: Lead shopper marketing plans and create impactful in-store experiences.
- Company: Join Church & Dwight, a global leader in household and personal care products.
- Benefits: Enjoy 24 days annual leave, a competitive salary, and a health cash plan.
- Why this job: Make a real impact in a collaborative environment and drive shopper engagement.
- Qualifications: Branded FMCG experience and strong analytical skills are essential.
- Other info: Flexible working hours with occasional travel required.
The predicted salary is between 36000 - 60000 £ per year.
Shopper Marketing Manager page is loaded
Shopper Marketing Manager
Apply locations London, United Kingdom time type Full time posted on Posted 8 Days Ago job requisition id R2025-13061
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Are you a dynamic, energetic individual with a passion for shopper marketing? Do you thrive in a fast-paced environment and have a knack for turning brand strategies into impactful in-store experiences?
If so, we have the perfect opportunity for you!
Join Us as a Shopper Marketing Manager!
The Role:
As a Shopper Marketing Manager, you’ll be at the forefront of shaping and executing our Shopper Marketing plans across a diverse customer base and multiple brands. You’ll develop and bring to life an annual Customer Marketing plan, ensuring our brands make a lasting impression in-store and online.
Overall Responsibilities:
- Take ownership of a £3m Shopper Marketing Instore Budget across the UK Retail Sector (Excl Online) and manage an annual NSV plan of approximately £90m.
- Evaluate all Shopper Marketing Activities, creating a comprehensive ROI record to inform medium-long term investment plans.
- Manage Amplify Instore merchandising services with an annual investment of £300k.
- Independently develop and execute the Trade/Shopper Marketing Calendar, supporting the sales team and leveraging opportunities within all bricks and mortar accounts.
- Manage the Shopper Marketing and Trade Allowance budgets for CDH UK.
- Develop account-specific brand plans, including promotional plans and product launches, in collaboration with the Brand & Category Management teams.
- Act as the point of contact for specified accounts on all Shopper Marketing matters and implement key initiatives.
- Ensure all plans are actionable and align with overall commercial and brand strategies.
- Execute an insight-driven and efficiency-focused approach to Shopper Activation, leveraging insights to maximize shopper engagement, conversion to sales, and ROI.
- Understand shopper behaviours across different formats (main store, convenience, and online) to ensure relevant and tailored execution.
The Ideal Candidate:
- Brings lots of energy, enthusiasm, a strong work ethic, and a keen interest in personal development.
- Has branded FMCG experience within a Shopper/Trade Marketing-focused role.
- Shows a passion for shopper marketing!
- Demonstrates solid commercial acumen and a proven track record of building relationships.
- Is structured, organized, with strong attention to detail.
- Delivers activity with accuracy and pace.
- Maintains a positive and ‘can do’ attitude.
- Is highly numerate & analytical, comfortable working with detailed data.
- Has solid experience using Nielsen and Kantar data.
- Possesses very good working knowledge of Microsoft Excel and strong Microsoft PowerPoint presentation skills.
Why Join Us?
- Be a key player in shaping the future of our brands in the retail sector.
- Work in a collaborative environment with Marketing, Sales, Category, and key Point of Sale suppliers.
- Enjoy the opportunity to grow and develop your career in a dynamic industry.
- Make a tangible impact by bringing brands to life and driving shopper engagement.
Working hours are 37 per week: Monday – Thursday 9-5pm and Friday 9-4.30pm. Flexibility outside of these hours may be required to meet the needs of the role and there will be occasional business travel required.
In return we offer a competitive package, including 24 days annual leave, a pension matched up to 9%, discretionary annual bonus and membership of a health cash plan.
Ready to bring your passion for shopper marketing to our team? Apply now and make your mark as a Shopper Marketing Manager!
For more information on our company, our brands and our culture visit us at
About Us
Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS. Founded in 1846, we have operations globally and are listed in the S&P 500.
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Shopper Marketing Manager employer: Church & Dwight Co., Inc.
Contact Detail:
Church & Dwight Co., Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Make sure to showcase your passion for shopper marketing during the interview. Share specific examples of how you've successfully turned brand strategies into impactful in-store experiences, as this aligns perfectly with what we're looking for.
✨Tip Number 2
Familiarize yourself with our brands and their unique selling points. Understanding our product portfolio will help you discuss how you can contribute to enhancing shopper engagement and driving sales effectively.
✨Tip Number 3
Prepare to discuss your experience with data analysis, particularly with Nielsen and Kantar data. Being able to demonstrate your analytical skills will show us that you can evaluate shopper marketing activities and inform investment plans.
✨Tip Number 4
Highlight your ability to work collaboratively across teams. Since this role involves working closely with Marketing, Sales, and Category teams, showcasing your teamwork skills will be crucial in demonstrating your fit for our culture.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Shopper Marketing Manager position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to reflect your relevant experience in shopper marketing and FMCG. Use specific examples that demonstrate your ability to manage budgets, develop marketing plans, and analyze data.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for shopper marketing and your understanding of the company's culture. Mention how you can contribute to their goals and provide examples of past successes in similar roles.
Highlight Analytical Skills: Since the role requires strong analytical skills, be sure to mention your experience with data analysis tools like Nielsen and Kantar. Provide examples of how you've used data to drive marketing decisions and improve ROI.
How to prepare for a job interview at Church & Dwight Co., Inc.
✨Show Your Passion for Shopper Marketing
Make sure to express your enthusiasm for shopper marketing during the interview. Share specific examples of how you've successfully turned brand strategies into impactful in-store experiences, as this aligns with the company's focus on innovation and engagement.
✨Demonstrate Your Analytical Skills
Since the role requires a strong analytical mindset, be prepared to discuss your experience with data analysis, particularly with Nielsen and Kantar data. Highlight how you've used insights to drive shopper engagement and improve ROI in past roles.
✨Prepare for Budget Management Questions
Given the responsibility of managing a significant Shopper Marketing budget, be ready to discuss your experience with budget management. Provide examples of how you've effectively allocated resources and evaluated marketing activities to inform future investments.
✨Emphasize Collaboration and Relationship Building
The company values collaboration across teams, so share instances where you've successfully worked with sales, marketing, or category management teams. Highlight your ability to build relationships and act as a point of contact for key accounts.
