At a Glance
- Tasks: Lead digital engagement projects and enhance customer experiences through innovative strategies.
- Company: Join Chugai Pharma Europe, a leading research-based pharmaceutical company.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on digital innovation and customer-centric strategies.
- Why this job: Make a real impact in healthcare by optimising customer engagement in a dynamic environment.
- Qualifications: Degree in Business or Marketing, fluent in English and French, with 5+ years of experience.
The predicted salary is between 60000 - 80000 € per year.
Chugai Pharma Europe (CPE) is a regional business and wholly owned subsidiary of Chugai Pharmaceutical Co., Ltd., one of Japan’s leading research-based pharmaceutical companies. Established in 1993, CPE is the regional coordinator of Chugai’s commercial, medical and business activities in Europe, as well as supporting research & development for Japan and exploring co-development and in-licensing opportunities. Our mission is to dedicate ourselves to adding value by creating and delivering innovative products and services for the medical community and human health around the world.
This is a full-time role for a Digital Customer Engagement Manager located in London, with flexibility for remote work.
Qualifications
- Completed degree or equivalent professional qualification in Business, Marketing, Communications, Digital Business, or a related field
- Digital qualification (preferable) or demonstrable experience
- Fluent English & French (oral, written and professional vocabulary)
- Over 5 years of experience in a similar role, ideally in digital marketing or customer engagement (pharmaceutical industry desirable or agency)
- In-depth understanding of digital channels and platforms, and their use in customer management
- Experience in omnichannel marketing (including social media), crafting personalized customer journeys, and enhancing customer engagement and experience
- Demonstrable experience leading and managing digital marketing campaigns, email journeys and social media
- Experience on managing websites and apps Go to Market model
- Experience analyzing and interpreting customer data to optimize the customer journey (Matomo/Piano/GA, SFMC/Marketo, Salesforce/Vevva/OCE)
- Strong time management and flexibility, workload prioritization, and multi-tasking abilities
- Ability to work independently and collaboratively with team while leading without authority
- Proactive in sharing expertise and demonstrating a positive can-do attitude on a matrix environment
- Creates an open, trusting environment for discussing confidential/ethical issues
- Takes ownership, initiates action, and sets high professional standards
- Strong interpersonal and influencing skills; acts as a passionate and enthusiastic digital champion
- Focuses on activities that deliver results and ROI, with customer experience positive impact
- Methodical, detail-oriented approach ensuring adherence to SOPs and task completion
- Initiative, drive and autonomy; able to operate with minimal supervision and work with limited infrastructure, knowing when to consult/inform manager/others
Job Purpose
The Digital Customer Engagement Manager is responsible for optimizing customer engagement opportunities and the successful implementation of holistic omnichannel projects and campaigns for impactful customer experience.
General Responsibilities
- Understand the digital ecosystem, services, solutions, automation and brand's omnichannel journey
- Possess in-depth knowledge of digital marketing, including current trends and new technologies to inform and improve the department strategy
- Take and recommend strategic decisions that are informed by data-driven analysis, researched and evidenced industry insights
- Lead, manage and engage with internal and external stakeholders
- Manage internal relationships in order to work effectively within cross-functional teams
- Drive and influence cross-functional and project teams
- Be an effective Project Manager in order to lead and influence cross-functional and project teams including Medical, sales, IT or Portfolio & Lifecycle management
CEDx Specific Responsibilities
- Develop and execute digital initiatives by identifying key customer engagement opportunities, planning, and implementing it together with sales & marketing teams
- Ensure that digital and omnichannel tactics are seamlessly included in the overall brand strategy, enhancing the coherence and effectiveness of marketing efforts
- Maximize Chugai digital capabilities to achieve exceptional customer experience by bringing innovative thinking and a deep understanding of customer needs and behaviours
- Cultivate a "digital first" mindset within Chugai's teams while fostering a digital-first culture by promoting the importance of digital channels and ensuring that digital strategies are prioritized in marketing and sales activities
- Enhance the digital capabilities through training and support by organizing workshops, providing resources, and offering guidance to ensure that the teams are well-equipped to execute digital strategies effectively
- Manage and work effectively with agencies and other third party service providers
- Manage expenditure budgets in cooperation with finance teams
- Shape a cohesive GTM and customer offering across digital platforms by providing a consistent offering across platforms and systems
- Set, monitor and report on KPIs and quantitative objectives
- Lead and drive the omnichannel communication and implementation of the marketing strategy for optimal field execution and customer engagement and digital experience
- Work alongside portfolio management to co-create and implement a cohesive digital and marketing strategy: This involves aligning digital initiatives with portfolio goals and ensuring that all marketing efforts are integrated
- Ensure the strategy is interwoven with all marketing efforts to provide a unified customer experience, providing a unified and consistent customer experience across all touchpoints
- Implement automation in customer communications to enhance engagement and CX by making interactions more efficient and personalized
- Inspire, motivate and provide leadership
- Ensure strategic and tactical alignment with medical, sales, IT and portfolio & lifecycle teams
- Measure and demonstrate improved customer interactions through measuring impact, demonstrating improvements and making data-driven reporting and action plans
Digital Customer Engagement Manager in Slough employer: Chugai Pharma Europe
Chugai Pharma Europe is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the role of Digital Customer Engagement Manager based in London. With a strong commitment to employee growth, the company offers extensive training opportunities and encourages a 'digital first' mindset, ensuring that team members are equipped to excel in their roles. The flexibility for remote work, coupled with the chance to engage in impactful projects within the pharmaceutical industry, makes Chugai Pharma Europe a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Customer Engagement Manager in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its digital strategies. Show them you’re not just another candidate; demonstrate your passion for their mission and how you can enhance their customer engagement efforts.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your successes in digital marketing and customer engagement, and don’t forget to share specific examples that showcase your skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Chugai Pharma Europe.
We think you need these skills to ace Digital Customer Engagement Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Customer Engagement Manager role. Highlight your experience in digital marketing and customer engagement, especially in the pharmaceutical industry if you have it. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention any specific projects or achievements that relate to omnichannel marketing or customer journeys.
Show Off Your Digital Skills:Since this role is all about digital engagement, make sure to showcase your knowledge of digital channels and platforms. Mention any tools you've used for analytics or campaign management, like GA or Salesforce, to demonstrate your expertise. We love data-driven candidates!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Chugai Pharma Europe
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing and customer engagement. Familiarise yourself with tools like Google Analytics, Salesforce, and any other platforms mentioned in the job description. Being able to discuss how you've used these tools in past roles will show that you're not just a theory person but someone who can apply knowledge practically.
✨Showcase Your Omnichannel Experience
Prepare specific examples of how you've successfully managed omnichannel marketing campaigns. Think about how you crafted personalised customer journeys and enhanced engagement. Be ready to explain your thought process and the results you achieved, as this will demonstrate your ability to drive impactful customer experiences.
✨Speak Their Language
Since fluency in English and French is essential, practice discussing your experience in both languages. You might be asked to switch between them during the interview, so being comfortable in both will give you an edge. Also, use industry-specific terminology to show that you’re well-versed in the pharmaceutical sector.
✨Be a Team Player
Highlight your ability to work collaboratively across different teams. Prepare examples of how you've influenced cross-functional teams without direct authority. This role requires strong interpersonal skills, so demonstrating your ability to create an open and trusting environment will resonate well with the interviewers.
