At a Glance
- Tasks: Lead digital engagement projects and enhance customer experiences through innovative strategies.
- Company: Join Chugai Pharma Europe, a leader in pharmaceutical innovation.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on digital-first strategies and career development.
- Why this job: Make a real impact in healthcare by optimising customer engagement in a dynamic environment.
- Qualifications: Degree in Business or Marketing, fluent in English and French, with 5+ years in digital marketing.
The predicted salary is between 55000 - 65000 € per year.
Company Description
Chugai Pharma Europe (CPE) is a regional business and wholly owned subsidiary of Chugai Pharmaceutical Co., Ltd., one of Japan’s leading research-based pharmaceutical companies. Established in 1993, CPE is the regional coordinator of Chugai’s commercial, medical and business activities in Europe, as well as supporting research & development for Japan and exploring co-development and in-licensing opportunities. Our mission is to dedicate ourselves to adding value by creating and delivering innovative products and services for the medical community and human health around the world.
Role Description
This is a full-time role for a Digital Customer Engagement Manager located in London, with flexibility for remote work. Please only apply (in English) if you consider that you fulfil the below criteria.
Qualifications
- Completed degree or equivalent professional qualification in Business, Marketing, Communications, Digital Business, or a related field
- Digital qualification (preferable) or demonstrable experience
- Fluent English & French (oral, written and professional vocabulary)
- Over 5 years of experience in a similar role, ideally in digital marketing or customer engagement (pharmaceutical industry desirable or agency)
- In-depth understanding of digital channels and platforms, and their use in customer management
- Experience in omnichannel marketing (including social media), crafting personalized customer journeys, and enhancing customer engagement and experience
- Demonstrable experience leading and managing digital marketing campaigns, email journeys and social media
- Experience on managing websites and apps
- Experience analyzing and interpreting customer data to optimize the customer journey (Matomo/Piano/GA, SFMC/Marketo, Salesforce/Vevva/OCE)
- Strong time management and flexibility, workload prioritization, and multi-tasking abilities
- Ability to work independently and collaboratively with team while leading without authority
- Proactive in sharing expertise and demonstrating a positive can-do attitude in a matrix environment
- Creates an open, trusting environment for discussing confidential/ethical issues
- Takes ownership, initiates action, and sets high professional standards
- Strong interpersonal and influencing skills; acts as a passionate and enthusiastic digital champion
- Focuses on activities that deliver results and ROI, with customer experience positive impact
- Methodical, detail-oriented approach ensuring adherence to SOPs and task completion
- Initiative, drive and autonomy; able to operate with minimal supervision and work with limited infrastructure, knowing when to consult/inform manager/others
Job Purpose:
The Digital Customer Engagement Manager is responsible for optimizing customer engagement opportunities and the successful implementation of holistic omnichannel projects and campaigns for impactful customer experience.
General:
- Understand the digital ecosystem, services, solutions, automation and brand's omnichannel journey
- Possess in-depth knowledge of digital marketing, including current trends and new technologies to inform and improve the department strategy
- Take and recommend strategic decisions that are informed by data-driven analysis, researched and evidenced industry insights
- Lead, manage and engage with internal and external stakeholders
- Manage internal relationships in order to work effectively within cross-functional teams
- Drive and influence cross-functional and project teams
- Be an effective Project Manager in order to lead and influence cross-functional and project teams including Medical, sales, IT or Portfolio & Lifecycle management
CEDx Specific:
- Develop and execute digital initiatives by identifying key customer engagement opportunities, planning, and implementing it together with sales & marketing teams
- Ensure that digital and omnichannel tactics are seamlessly included in the overall brand strategy, enhancing the coherence and effectiveness of marketing efforts
- Maximize Chugai digital capabilities to achieve exceptional customer experience by bringing innovative thinking and a deep understanding of customer needs and behaviours
- Cultivate a "digital first" mindset within Chugai's teams while fostering a digital-first culture by promoting the importance of digital channels and ensuring that digital strategies are prioritized in marketing and sales activities
- Enhance the digital capabilities through training and support by organizing workshops, providing resources, and offering guidance to ensure that the teams are well-equipped to execute digital strategies effectively
- Manage and work effectively with agencies and other third party service providers
- Manage expenditure budgets in cooperation with finance teams
- Shape a cohesive GTM and customer offering across digital platforms by providing a consistent offering across platforms and systems
- Set, monitor and report on KPIs and quantitative objectives
- Lead and drive the omnichannel communication and implementation of the marketing strategy for optimal field execution and customer engagement and digital experience
- Work alongside portfolio management to co-create and implement a cohesive digital and marketing strategy: This involves aligning digital initiatives with portfolio goals and ensuring that all marketing efforts are integrated
- Ensure the strategy is interwoven with all marketing efforts to provide a unified customer experience, providing a unified and consistent customer experience across all touchpoints
- Implement automation in customer communications to enhance engagement and CX by making interactions more efficient and personalized
- Inspire, motivate and provide leadership
- Ensure strategic and tactical alignment with medical, sales, IT and portfolio & lifecycle teams
- Measure and demonstrate improved customer interactions through measuring impact, demonstrating improvements and making data-driven reporting and action plans
Digital Customer Engagement Manager in London employer: Chugai Pharma Europe
Chugai Pharma Europe is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the role of Digital Customer Engagement Manager based in London. With a strong emphasis on employee growth, Chugai offers comprehensive training and development opportunities, encouraging a 'digital first' mindset while promoting collaboration across cross-functional teams. The flexibility for remote work, coupled with a commitment to enhancing customer experience through cutting-edge digital strategies, makes Chugai a rewarding place for professionals seeking meaningful contributions in the pharmaceutical industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Customer Engagement Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and campaigns. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how your experience aligns with their goals and how you can enhance their customer engagement efforts. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Customer Engagement Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Customer Engagement Manager role. Highlight your experience in digital marketing and customer engagement, especially in the pharmaceutical industry if you have it. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital engagement and how your background makes you a perfect fit for our team. Don’t forget to mention any specific projects or achievements that showcase your skills.
Showcase Your Digital Savvy:Since this role is all about digital channels, make sure to highlight your experience with various platforms and tools. Whether it's social media, email campaigns, or analytics, we want to know how you've used these to enhance customer experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Chugai Pharma Europe!
How to prepare for a job interview at Chugai Pharma Europe
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing and customer engagement. Familiarise yourself with omnichannel strategies and how they can enhance customer experiences, especially in the pharmaceutical sector. Being able to discuss specific examples of successful campaigns will show your expertise.
✨Speak Their Language
Since the role requires fluency in both English and French, practice articulating your thoughts in both languages. Prepare to answer questions in French if necessary, and don’t shy away from showcasing your bilingual skills during the interview. This will demonstrate your ability to engage with diverse stakeholders.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've analysed customer data to optimise journeys or improve engagement. Highlighting your experience with tools like Google Analytics or Salesforce will set you apart.
✨Demonstrate Leadership Without Authority
This role involves working with cross-functional teams, so be prepared to share examples of how you've led projects or initiatives without direct authority. Discuss how you’ve influenced others and fostered collaboration, as this will show your ability to thrive in a matrix environment.
