Chief Marketing Officer in London

About the Company

International technology company building infrastructure and products in the blockchain, digital assets, and Bitcoin mining sectors. The products are used by millions of users worldwide, with a distributed, international team.

Role Overview

Chief Marketing Officer (CMO) to lead the global marketing strategy across brand, growth, digital performance, communications, partnerships, regional expansion, and community. This executive role will shape the company’s market presence, build scalable marketing engines, and drive measurable user and revenue growth across international markets.

Responsibilities

• Develop and execute a global marketing strategy across all business units.
• Lead brand, performance, creative, content, community, and regional marketing teams.
• Build long‑term positioning in fintech, Bitcoin, and Web3 markets.
• Align marketing with product, business development, and executive leadership.
• Oversee paid performance channels across global markets.
• Build predictable, scalable acquisition funnels with clear CAC, ROAS, and LTV metrics.
• Lead growth experiments, funnel optimization, and conversion improvements.
• Manage high‑budget marketing investments across multiple regions.
• Own brand identity, messaging, and tone of voice across all customer touchpoints.
• Lead global campaigns, sponsorships, collaborations, and ambassador/KOL programs.
• Oversee PR, media relations, and market positioning.
• Ensure brand consistency across regions, channels, and platforms.
• Connect product value with market needs through segmentation, GTM strategies, and localization.
• Define and communicate product positioning and use cases for global audiences.
• Support launches in new regions with localized marketing plans.
• Build high‑impact partnerships with exchanges, payment providers, Web3 ecosystems, and fintech players.
• Collaborate with B2B, BD, and ecosystem teams on integrations and co‑marketing.
• Develop cross‑channel partner activation strategies.
• Build a data‑driven marketing culture with clear KPIs, dashboards, and forecasting.
• Oversee attribution, incrementality, campaign impact modeling, and marketing financial planning.
• Present performance insights to executive leadership and the board.
• Lead, mentor, and scale a global, multi‑disciplinary marketing organization.
• Establish operational processes, performance cycles, and cross‑functional alignment.
• Manage marketing budgets, resources, and external partners.

Requirements

• 8+ years of experience in marketing leadership roles within fintech, digital finance, crypto, or high‑growth tech.
• Proven success in scaling global marketing across multiple regions.
• Experience managing multi‑million‑dollar annual marketing budgets.
• Strong expertise in both brand and performance marketing.
• Experience with international expansion.
• Deep understanding of lifecycle marketing, GTM strategy, and funnel optimization.
• Strong analytical mindset with confidence in data, forecasting, and financial modeling.
• Excellent communication and cross‑cultural leadership skills.
• Fluent English (C1+).
• Experience in crypto/Web3 ecosystems is a strong plus, but not mandatory.

We Offer

• Competitive compensation (discussed individually).
• Remote work and flexible schedule.
• Learning support — courses, English classes, conferences (up to 100% reimbursement).
• Long‑term incentive programs.
• International team retreats.
• Recognition programs and performance‑based rewards.
• Flexible days off: local holidays, sick days, and extended vacation.
• Results‑driven culture focused on impact, not burnout.

Seniority level: Director

Employment type: Full‑time

Job function: Marketing and Sales

Industries: IT Services and IT Consulting

Location: London, England, United Kingdom