Sales Director Europe - Hardware Manufacturer in City of London

We are exclusively partnering with a leading international manufacturer within the broadcast, media production and professional video technology sector to appoint a Regional Sales Director – Europe. This is a high-profile leadership role with responsibility for a significant European region generating approximately multi-million in annual revenue, managing an established direct sales organisation across multiple European territories including the UK, France, DACH, Iberia and Eastern Europe.

The business is recognised globally for delivering premium technology solutions into broadcasters, production companies, studios and professional content creators, with a strong reputation for innovation, technical excellence and long-term customer relationships.

The Opportunity

Reporting at VP level, this role will take ownership of the European direct sales organisation, leading an existing team or regional sales across key territories and market segments. The focus is heavily project-led and consultative, requiring a commercially driven sales leader who understands how complex technology solutions are positioned, sold and integrated within broadcast and media production environments. This role is not suited to candidates coming purely from reseller environments. The client is specifically seeking someone from a manufacturer background who understands portfolio-led selling, value-based sales strategy and how multiple product lines combine to create broader customer solutions.

The successful candidate will be responsible for driving accountability, improving forecasting accuracy, strengthening CRM discipline and developing strategic customer engagement across the region. Year one will require a highly visible leadership presence, with approximately 50% travel expected to build relationships internally and externally, establish credibility with the team and make a strong commercial impact.

Key Responsibilities

• Lead and develop the European direct sales organisation across multiple territories
• Drive strategic growth initiatives across broadcast, media production and associated B2B markets
• Ensure accurate forecasting, pipeline visibility and CRM adoption across the regional team
• Develop high-level customer relationships with broadcasters, production groups, integrators and enterprise accounts
• Coach and mentor sales leaders around value-based and solution-led selling approaches
• Work closely with product management, marketing and technical teams to align commercial strategy
• Lead regional account planning and growth strategy development
• Support complex project opportunities, tenders and strategic customer engagements
• Deliver operational accountability and performance management across the sales function
• Represent the business at industry events, trade shows and executive customer meetings

What We’re Looking For

• Proven senior sales leadership experience within a technology manufacturer environment (Industry is open)
• Strong understanding of consultative and value-based selling methodologies
• Experience leading multi-country sales teams across Europe
• Strong commercial forecasting and pipeline management capability
• Ability to influence both internally and externally at senior stakeholder and executive level
• Demonstrated success managing strategic customer relationships and complex sales cycles
• Highly self-sufficient, credible and commercially driven
• Excellent communication, leadership and presentation skills

Highly Desirable Experience

• Broadcast, professional video or media production technology market knowledge
• Experience selling integrated technical product portfolios and solutions
• Understanding of project-led sales environments
• Experience working directly with broadcasters, production companies and system integrators
• Additional European language skills

Location & Travel

London-based / UK remote. Extensive European travel required (approximately 50% in year one).

Package & Benefits

Circa £110-120k basic + 35% pension scheme, private medical insurance, life assurance, flexible working arrangements, international career progression opportunities.

This is a rare opportunity to join a globally recognised technology manufacturer in a strategically important leadership role with genuine influence across the European business. For a confidential discussion, please apply or contact us directly.