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- Tasks: Lead and innovate Christopher Ward's social media strategy to boost global engagement.
- Company: Join a fast-growing brand known for its premium watches and authentic voice.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a pioneering team, shaping the brand's social presence and community.
- Qualifications: Experience in managing social media for premium brands and strong communication skills required.
- Other info: This is a unique chance to build a social team from the ground up.
The predicted salary is between 36000 - 60000 £ per year.
As Senior Social Media Manager, you will play a pivotal role in shaping Christopher Ward’s social presence and growing its global audience. Working within the Communications & Events team (part of the broader Marketing function), you’ll be responsible for developing and executing a dynamic social media strategy, driving engagement across key platforms, and ensuring that Christopher Ward’s voice remains consistent and authentic.
Reporting into the Head of Communications, this hire is the first dedicated social hire in the Marketing team. So we’re looking for a strategic thinker who can balance big-picture planning with initial hands-on execution (scheduling and community management), with the view to build out a broader Social team.
You’ll collaborate with internal teams and external partners to produce innovative campaigns, analyse performance, and continually evolve our social strategy to meet the needs of a fast-growing brand., * Develop and implement a forward-thinking social media strategy to grow Christopher Ward’s global audience and engagement, with a focus on building long-form episodic content.
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Oversee daily management of all social media platforms, ensuring content is consistent with the brand voice and visual identity.
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Collaborate with wider Marketing and Creative teams, as well as external resources, to produce engaging content tailored to each platform, including Instagram, YouTube, Facebook, Linkedin, and TikTok.
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Manage content agencies and content production partners, including budget allocation and performance tracking.
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Work in partnership with the Head of Digital Marketing to ensure alignment with paid media strategy.
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Work closely with the Junior PR Manager to identify opportunities with influencers, creators, and brand advocates.
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Stay up-to-date with industry trends, platform updates, and competitor activity, sharing insights and recommendations with the team.
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Oversee performance analytics, providing regular reports on KPIs and using data to inform strategy.
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Act as a key brand guardian, ensuring all social media activity aligns with Christopher Ward’s brand proposition, values and vision.
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Support with timely brand-focused responses to customer and journalist inquiries on social media, liaising with relevant internal teams.
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Proven experience in managing social media for a premium and/or fast-growing brand, either in-house or agency side, with measurable success in audience growth and engagement.
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Experience managing agencies / freelancers.
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Strong understanding of platform-specific strategies and trends.
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Understanding of the relationship between organic and paid content, with knowledge of audience targeting, ad formats, and analytics.
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Understanding of e-commerce and how social plays a role in digital retail customer experience.
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Exceptional written and verbal communication skills, with a knack for crafting compelling copy.
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Creative mindset with the ability to ideate and execute innovative campaigns.
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Highly analytical and data-driven, with experience using social media analytics tools.
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Collaborative and organised, able to juggle multiple priorities and meet deadlines.
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Agile and adaptive, open to taking risks and testing new ideas.
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Knowledge of the watch industry and its media/social landscape is useful but not required.
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A passion for storytelling, digital marketing, and building communities.
Job ID #4413357576
Social Media Manager employer: Christopher Ward
Contact Detail:
Christopher Ward Recruiting Team
hello@ifyoucouldjobs.com
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarize yourself with Christopher Ward's brand voice and visual identity. Spend time engaging with their current social media content to understand what resonates with their audience and how you can contribute to that narrative.
✨Tip Number 2
Showcase your strategic thinking by preparing a mini social media strategy for a specific campaign or product launch. This will demonstrate your ability to think big-picture while also being hands-on, which is exactly what they're looking for.
✨Tip Number 3
Highlight any experience you have with managing agencies or freelancers. Be ready to discuss how you've successfully collaborated with external partners to produce engaging content in the past.
✨Tip Number 4
Stay updated on the latest trends in social media and digital marketing. Being able to discuss recent changes in platform algorithms or successful campaigns from competitors will show that you're proactive and knowledgeable about the industry.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly with premium or fast-growing brands. Emphasize measurable successes in audience growth and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for storytelling and digital marketing. Discuss how your strategic thinking aligns with Christopher Ward's goals and how you can contribute to their social media strategy.
Showcase Your Creativity: Include examples of innovative campaigns you've executed in the past. If possible, provide links to content you've created or managed that demonstrates your ability to engage audiences across various platforms.
Highlight Analytical Skills: Mention your experience with social media analytics tools and how you've used data to inform strategies. Provide specific examples of how you've tracked performance and adjusted campaigns based on insights.
How to prepare for a job interview at Christopher Ward
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing a social media strategy. Highlight examples from your past experiences where you balanced big-picture planning with hands-on execution, especially in growing an audience.
✨Demonstrate Your Content Creation Skills
Bring examples of engaging content you've created for various platforms. Discuss how you tailor content to fit the unique voice and visual identity of a brand, particularly for premium or fast-growing brands.
✨Highlight Your Analytical Abilities
Prepare to talk about how you've used performance analytics to inform your social media strategies. Be ready to share specific KPIs you've tracked and how they influenced your decision-making.
✨Stay Updated on Industry Trends
Show your passion for the industry by discussing recent trends in social media and how they could impact Christopher Ward's strategy. Mention any insights you've gained from competitor activity that could be beneficial.
