Head of Analytics

Christopher Keats Media Limited provided pay range

This range is provided by Christopher Keats Media Limited. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Christopher Keats Media Limited

Managing Director at Christopher Keats Media Limited

Our client is a scaling (already very established) independent group, comprising a Programmatic arm (with a proprietary CTV tool) and a full service Media Agency – they are on an impressive growth trajectory and are looking to add this key role, working alongside the SLT which sits across both businesses in the group.

You’ll play an integral role within the department, overseeing the reporting of campaigns, developing insights of media activity (digital and traditional), and wider market data, trends, and research. Your job will be to share knowledge and actionable insights to help Account Managers and Delivery teams to understand client performance and enable them to report back and optimise activity.

We’re looking for someone with knowledge and experience of either digital marketing or broader marketing, and who is analytically driven.

Responsibilities

• Building and owning of marketing reports, dashboards, and automated reports
• Using data to build narratives and actionable insights to be used across strategy, planning, and optimisation
• Proactively monitoring and feeding back on the performance of key accounts and campaigns through performance reporting, analysis, and econometrics
• Proactively monitoring and updating the business on market trends and industry insight
• Reporting on client performance to Account Managers, Delivery Teams, and stakeholders
• Competitor benchmarking, research, and trends (using tools such as SimilarWeb, AdIntel, etc)
• Owning the use of data, overseeing data integrity/management, and data-based processes within the business

Skills & Experience

• Must have Google Analytics experience, including GA4
• Understanding of data collection, standardisation, and integrity
• Knowledge of SQL databases and SQL queries (experience of data warehousing would be beneficial)
• Dashboarding and reporting capabilities (such as Tableau, Looker Studio, PowerBI, etc.)
• Microsoft Excel and Google Sheets experience, and with using advanced formulas
• Experience with different marketing data sets (e.g. Google Analytics, Google Ads, Google Search Console, Facebook, Twitter, LinkedIn, SEO tools, etc.)
• Experience of data automation would be benefitial, but not required (e.g. Supermetrics, Ad Verity, Data Warehousing queries)
• Microsoft Office (Word, PowerPoint, Excel)

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising

Industries

Advertising Services

London, England, United Kingdom