Join a fast-growing international lifestyle DTC brand and take ownership of customer engagement across the entire lifecycle. This is an opportunity to shape retention, loyalty and community strategies for a business scaling across multiple markets.
The Role
You’ll lead CRM and loyalty initiatives across email, app, SMS and emerging channels, creating highly personalised customer journeys that drive engagement, repeat purchase and long-term value. You’ll also play a key role in launching and growing a new rewards programme and enhancing the customer experience across both B2C and B2B audiences.
Key Responsibilities
- Build and optimise lifecycle journeys across multiple channels
- Develop segmentation and personalisation strategies
- Launch and manage a customer rewards and loyalty programme
- Own CRM communications calendars and campaign execution
- Introduce conversational channels such as WhatsApp
- Analyse performance and drive continuous optimisation
- Partner cross-functionally with marketing, ecommerce and operations teams
- Ensure best practice in data management and GDPR compliance
About You
- 3+ years' experience in CRM, retention or lifecycle marketing
- Strong hands‑on experience with Klaviyo or a similar ESP
- HubSpot experience is advantageous
- Experience launching or managing loyalty programmes is highly desirable
- Data-driven, analytical and commercially minded
- Excellent communication and copywriting skills
- Comfortable working in a fast-paced, high-growth environment
What's on Offer
- Competitive salary plus bonus potential
- Hybrid working (London-based)
- Excellent career progression opportunities
- The chance to help build a globally recognised lifestyle brand
Contact Details:
Christopher Keats Media Limited Recruitment Team
