At a Glance
- Tasks: Lead creative strategy and deliver impactful campaigns that resonate with culture.
- Company: Disruptive indie fashion label redefining the industry with bold design.
- Benefits: 12-month contract with opportunities for creativity and innovation.
- Other info: Join a dynamic team and elevate your career in a fast-paced environment.
- Why this job: Shape the future of fashion through storytelling and cutting-edge content.
- Qualifications: 5+ years in creative leadership with a passion for fashion and culture.
The predicted salary is between 42000 - 84000 £ per year.
Our client is a disruptive, indie fashion label redefining the scene through bold design and boundary-pushing storytelling. They’re looking for a Creative Lead to join the team on a 12-month maternity cover, someone with the energy, vision, and edge to shape content and campaigns that truly move culture.
As Creative Lead, you will play a key role in defining and executing the creative vision across all channels. You’ll be a strategic, hands-on leader who balances creativity with commercial impact, bringing clarity, energy and innovation to everything you do, guiding the Creative Team to deliver world-class work that engages our audience and drives brand growth.
Responsibilities
- Lead the delivery of our creative strategy to deliver business goals, with a focus on creative excellence and commercial impact.
- Bring overall creative direction to life, ensuring it aligns with the brand identity, target audience, and market positioning.
- Drive concept development and execution of visually impactful, elevated campaigns that engage and grow the community.
- Oversee the creative output across all content formats, including image, video, digital marketing assets, and ecommerce content.
- Stay ahead of cultural trends, platform developments, and customer behaviours (notably Instagram, TikTok, and other digital marketing channels) to inform and elevate creative strategy.
- Champion innovation and elevate the visual standards of the brand through forward-thinking content and storytelling.
- Line manage the Creative Manager and lead the wider Creative Team, providing clear direction, support, and developmental guidance to ensure alignment with strategic goals.
- Lead by example, motivating the team to consistently deliver high-impact work across image, video, and digital formats.
- Collaborate with department leads to drive cross-functional alignment and a unified brand vision.
- Oversee team planning, schedules, and delivery workflows to ensure projects are executed efficiently, on time, and to high standards.
- Manage external relationships (photographers, videographers, editors, agencies) to ensure partnerships contribute to elevated brand output.
- Oversee direction and management of all brand shoots, including schedules, casting, locations and styling.
- Support Senior Leadership and People Team by cascading key messages and aligning the team with business-wide priorities.
- Own and drive the creative strategy and execution across major brand channels, including e-commerce, Instagram, TikTok and digital marketing platforms.
- Ensure cohesive, strategic content that supports both brand awareness and commercial growth.
- Lead campaign ideation, shoot planning, and post-production processes to ensure imagery and video content are elevated, platform-optimised and brand-aligned.
- Deliver and execute against the content strategy to connect performance marketing with brand storytelling, balancing data insights with creative ambition.
- Collaborate with performance, digital, and ecommerce teams to optimise outputs that drive engagement, reach, and conversion.
Qualifications / Skills
- 5+ years of creative leadership experience within an aspirational brand.
- Proven success in leading and developing a multidisciplinary creative team with coaching, mentoring, and elevating output across key channels.
- Experience managing creative production across multiple platforms (e-commerce, organic social, influencer content, image and video campaigns, digital marketing).
- Ability to build strong working relationships with cross-functional stakeholders and collaborate effectively at all levels.
- Strong commercial understanding and ability to translate creative work into actionable, results-driven content and campaigns.
- Excellent planning and organizational skills with clear prioritisation, creative ownership and attention to detail.
- Strong time management skills with the ability to adapt quickly, multi-task, and thrive in a fast-moving environment.
- Strong understanding of competitor landscape, platform trends and wider cultural movements across fashion and creative industries.
Seniority level: Director
Employment type: Contract
Creative Lead in London employer: Christopher Keats Media Limited
Join a dynamic and fast-growing fashion brand that prioritises its people and culture as it embarks on an exciting growth journey. As the Head of Operations/HR, you will play a pivotal role in shaping a high-performance, inclusive environment while enjoying opportunities for professional development and collaboration with visionary founders. With a focus on employee engagement and wellbeing, this company offers a unique chance to make a meaningful impact in the creative sector.
Contact Details:
Christopher Keats Media Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Creative Lead in London
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Christopher Keats Media Limited!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Christopher Keats Media Limited.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Christopher Keats Media Limited.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Christopher Keats Media Limited!
We think you need these skills to ace Creative Lead in London
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Christopher Keats Media Limited.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Christopher Keats Media Limited!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Christopher Keats Media Limited. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Christopher Keats Media Limited
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
