Creative Lead

Overview

Our client is a disruptive, indie fashion label redefining the scene through bold design and boundary-pushing storytelling. They’re looking for a Creative Lead to join the team on a 12-month maternity cover, someone with the energy, vision, and edge to shape content and campaigns that truly move culture.

As Creative Lead, you will play a key role in defining and executing the creative vision across all channels. You’ll be a strategic, hands-on leader who balances creativity with commercial impact, bringing clarity, energy and innovation to everything you do, guiding the Creative Team to deliver world-class work that engages our audience and drives brand growth.

Responsibilities

• Lead the delivery of our creative strategy to deliver business goals, with a focus on creative excellence and commercial impact.
• Bring overall creative direction to life, ensuring it aligns with the brand identity, target audience, and market positioning.
• Drive concept development and execution of visually impactful, elevated campaigns that engage and grow the community.
• Oversee the creative output across all content formats, including image, video, digital marketing assets, and ecommerce content.
• Stay ahead of cultural trends, platform developments, and customer behaviours (notably Instagram, TikTok, and other digital marketing channels) to inform and elevate creative strategy.
• Champion innovation and elevate the visual standards of the brand through forward-thinking content and storytelling.
• Line manage the Creative Manager and lead the wider Creative Team, providing clear direction, support, and developmental guidance to ensure alignment with strategic goals.
• Lead by example, motivating the team to consistently deliver high-impact work across image, video, and digital formats.
• Collaborate with department leads to drive cross-functional alignment and a unified brand vision.
• Oversee team planning, schedules, and delivery workflows to ensure projects are executed efficiently, on time, and to high standards.
• Manage external relationships (photographers, videographers, editors, agencies) to ensure partnerships contribute to elevated brand output.
• Oversee direction and management of all brand shoots, including schedules, casting, locations and styling.
• Support Senior Leadership and People Team by cascading key messages and aligning the team with business-wide priorities.
• Own and drive the creative strategy and execution across major brand channels, including e-commerce, Instagram, TikTok and digital marketing platforms.
• Ensure cohesive, strategic content that supports both brand awareness and commercial growth.
• Lead campaign ideation, shoot planning, and post-production processes to ensure imagery and video content are elevated, platform-optimised and brand-aligned.
• Deliver and execute against the content strategy to connect performance marketing with brand storytelling, balancing data insights with creative ambition.
• Collaborate with performance, digital, and ecommerce teams to optimise outputs that drive engagement, reach, and conversion.

Qualifications / Skills

• 5+ years of creative leadership experience within an aspirational brand.
• Proven success in leading and developing a multidisciplinary creative team with coaching, mentoring, and elevating output across key channels.
• Experience managing creative production across multiple platforms (e-commerce, organic social, influencer content, image and video campaigns, digital marketing).
• Ability to build strong working relationships with cross-functional stakeholders and collaborate effectively at all levels.
• Strong commercial understanding and ability to translate creative work into actionable, results-driven content and campaigns.
• Excellent planning and organizational skills with clear prioritisation, creative ownership and attention to detail.
• Strong time management skills with the ability to adapt quickly, multi-task, and thrive in a fast-moving environment.
• Strong understanding of competitor landscape, platform trends and wider cultural movements across fashion and creative industries.

Seniority level

• Director

Employment type

• Contract