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- Tasks: Lead creative strategy and deliver impactful campaigns that resonate with culture.
- Company: Disruptive indie fashion label redefining the industry with bold design.
- Benefits: 12-month contract with opportunities for creativity and innovation.
- Why this job: Shape the future of fashion through storytelling and cutting-edge content.
- Qualifications: 5+ years in creative leadership with a passion for fashion and culture.
- Other info: Join a dynamic team and elevate your career in a fast-paced environment.
The predicted salary is between 42000 - 84000 £ per year.
Our client is a disruptive, indie fashion label redefining the scene through bold design and boundary-pushing storytelling. They’re looking for a Creative Lead to join the team on a 12-month maternity cover, someone with the energy, vision, and edge to shape content and campaigns that truly move culture.
As Creative Lead, you will play a key role in defining and executing the creative vision across all channels. You’ll be a strategic, hands-on leader who balances creativity with commercial impact, bringing clarity, energy and innovation to everything you do, guiding the Creative Team to deliver world-class work that engages our audience and drives brand growth.
Responsibilities
- Lead the delivery of our creative strategy to deliver business goals, with a focus on creative excellence and commercial impact.
- Bring overall creative direction to life, ensuring it aligns with the brand identity, target audience, and market positioning.
- Drive concept development and execution of visually impactful, elevated campaigns that engage and grow the community.
- Oversee the creative output across all content formats, including image, video, digital marketing assets, and ecommerce content.
- Stay ahead of cultural trends, platform developments, and customer behaviours (notably Instagram, TikTok, and other digital marketing channels) to inform and elevate creative strategy.
- Champion innovation and elevate the visual standards of the brand through forward-thinking content and storytelling.
- Line manage the Creative Manager and lead the wider Creative Team, providing clear direction, support, and developmental guidance to ensure alignment with strategic goals.
- Lead by example, motivating the team to consistently deliver high-impact work across image, video, and digital formats.
- Collaborate with department leads to drive cross-functional alignment and a unified brand vision.
- Oversee team planning, schedules, and delivery workflows to ensure projects are executed efficiently, on time, and to high standards.
- Manage external relationships (photographers, videographers, editors, agencies) to ensure partnerships contribute to elevated brand output.
- Oversee direction and management of all brand shoots, including schedules, casting, locations and styling.
- Support Senior Leadership and People Team by cascading key messages and aligning the team with business-wide priorities.
- Own and drive the creative strategy and execution across major brand channels, including e-commerce, Instagram, TikTok and digital marketing platforms.
- Ensure cohesive, strategic content that supports both brand awareness and commercial growth.
- Lead campaign ideation, shoot planning, and post-production processes to ensure imagery and video content are elevated, platform-optimised and brand-aligned.
- Deliver and execute against the content strategy to connect performance marketing with brand storytelling, balancing data insights with creative ambition.
- Collaborate with performance, digital, and ecommerce teams to optimise outputs that drive engagement, reach, and conversion.
Qualifications / Skills
- 5+ years of creative leadership experience within an aspirational brand.
- Proven success in leading and developing a multidisciplinary creative team with coaching, mentoring, and elevating output across key channels.
- Experience managing creative production across multiple platforms (e-commerce, organic social, influencer content, image and video campaigns, digital marketing).
- Ability to build strong working relationships with cross-functional stakeholders and collaborate effectively at all levels.
- Strong commercial understanding and ability to translate creative work into actionable, results-driven content and campaigns.
- Excellent planning and organizational skills with clear prioritisation, creative ownership and attention to detail.
- Strong time management skills with the ability to adapt quickly, multi-task, and thrive in a fast-moving environment.
- Strong understanding of competitor landscape, platform trends and wider cultural movements across fashion and creative industries.
Seniority level: Director
Employment type: Contract
Creative Lead employer: Christopher Keats Media Limited
Contact Detail:
Christopher Keats Media Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creative flair! When you land an interview, bring a portfolio that showcases your best work. Make it visually appealing and relevant to the role of Creative Lead. This is your chance to demonstrate how you can elevate the brand’s storytelling and campaigns.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in fashion and digital marketing. Follow industry leaders on social media and engage with their content. This knowledge will not only impress during interviews but also help you align your vision with the brand’s goals.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your skills. Plus, it shows you’re genuinely interested in being part of our team. Don’t miss out on the chance to make your mark as a Creative Lead!
We think you need these skills to ace Creative Lead
Some tips for your application 🫡
Show Your Creative Spark: When you're applying for the Creative Lead role, let your creativity shine through in your written application. Use engaging language and showcase your unique style to reflect the boldness of the brand. Remember, we want to see how you can push boundaries!
Tailor Your Application: Make sure to customise your application to align with the job description. Highlight your experience in leading creative teams and executing impactful campaigns. We love seeing how your background fits with our vision, so don’t hold back on those relevant examples!
Be Strategic and Commercial: As a Creative Lead, balancing creativity with commercial impact is key. In your application, demonstrate your understanding of how creative work drives business goals. Share specific instances where your creative direction has led to measurable success.
Keep It Professional Yet Personal: While we want to see your personality, remember to maintain a professional tone. Be clear and concise in your writing, and make sure to proofread for any errors. A polished application shows us that you pay attention to detail, which is crucial for this role!
How to prepare for a job interview at Christopher Keats Media Limited
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's identity and recent campaigns. Understand their unique voice and aesthetic, and think about how you can contribute to their creative vision. This will show your genuine interest and help you align your ideas with their goals.
✨Showcase Your Creative Portfolio
Prepare a strong portfolio that highlights your best work, especially projects that demonstrate your ability to lead and innovate. Be ready to discuss the thought process behind each piece and how it aligns with commercial objectives. This is your chance to shine!
✨Stay Ahead of Trends
Familiarise yourself with current cultural trends and digital marketing strategies, particularly on platforms like Instagram and TikTok. Bring examples of how you've successfully integrated these trends into past campaigns, showcasing your ability to keep the brand relevant and engaging.
✨Prepare for Collaborative Scenarios
Expect questions about teamwork and cross-functional collaboration. Think of specific examples where you've led a team or worked with other departments to achieve a common goal. Highlight your leadership style and how you motivate others to deliver high-impact work.