Creative Lead

Overview Our client is a disruptive, indie fashion label redefining the scene through bold design and boundary-pushing storytelling. They\’re looking for a Creative Lead to join the team on a 12-month maternity cover , someone with the energy, vision, and edge to shape content and campaigns that truly move culture.As Creative Lead, you will play a key role in defining and executing the creative vision across all channels. You\’ll be a strategic, hands-on leader who balances creativity with commercial impact, bringing clarity, energy and innovation to everything you do, guiding the Creative Team to deliver world-class work that engages our audience and drives brand growth.

Responsibilities

Lead the delivery of our creative strategy to deliver business goals, with a focus on creative excellence and commercial impact.

Bring overall creative direction to life, ensuring it aligns with the brand identity, target audience, and market positioning.

Drive concept development and execution of visually impactful, elevated campaigns that engage and grow the community.

Oversee the creative output across all content formats, including image, video, digital marketing assets, and ecommerce content.

Stay ahead of cultural trends, platform developments, and customer behaviours (notably Instagram, TikTok, and other digital marketing channels) to inform and elevate creative strategy.

Champion innovation and elevate the visual standards of the brand through forward-thinking content and storytelling.

Line manage the Creative Manager and lead the wider Creative Team, providing clear direction, support, and developmental guidance to ensure alignment with strategic goals.

Lead by example, motivating the team to consistently deliver high-impact work across image, video, and digital formats.

Collaborate with department leads to drive cross-functional alignment and a unified brand vision.

Oversee team planning, schedules, and delivery workflows to ensure projects are executed efficiently, on time, and to high standards.

Manage external relationships (photographers, videographers, editors, agencies) to ensure partnerships contribute to elevated brand output.

Oversee direction and management of all brand shoots, including schedules, casting, locations and styling.

Support Senior Leadership and People Team by cascading key messages and aligning the team with business-wide priorities.

Own and drive the creative strategy and execution across major brand channels, including e-commerce, Instagram, TikTok and digital marketing platforms.

Ensure cohesive, strategic content that supports both brand awareness and commercial growth.

Lead campaign ideation, shoot planning, and post-production processes to ensure imagery and video content are elevated, platform-optimised and brand-aligned.

Deliver and execute against the content strategy to connect performance marketing with brand storytelling, balancing data insights with creative ambition.

Collaborate with performance, digital, and ecommerce teams to optimise outputs that drive engagement, reach, and conversion.

Qualifications / Skills

5+ years of creative leadership experience within an aspirational brand.

Proven success in leading and developing a multidisciplinary creative team with coaching, mentoring, and elevating output across key channels.

Experience managing creative production across multiple platforms (e-commerce, organic social, influencer content, image and video campaigns, digital marketing).

Ability to build strong working relationships with cross-functional stakeholders and collaborate effectively at all levels.

Strong commercial understanding and ability to translate creative work into actionable, results-driven content and campaigns.

Excellent planning and organizational skills with clear prioritisation, creative ownership and attention to detail.

Strong time management skills with the ability to adapt quickly, multi-task, and thrive in a fast-moving environment.

Strong understanding of competitor landscape, platform trends and wider cultural movements across fashion and creative industries.

Seniority levelDirector

Employment typeContract

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