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- Tasks: Create engaging content and manage social media for Chotto Matte's luxury dining experience.
- Company: Chotto Matte offers a unique blend of Peruvian and Japanese cuisine in a vibrant setting.
- Benefits: Enjoy a competitive salary, health insurance, and 50% off dining at all Chotto Matte locations.
- Why this job: Join a creative team, shape brand storytelling, and engage with a passionate community.
- Qualifications: 2-3 years in content creation or digital marketing, with strong writing and social media skills.
- Other info: Fast-track career progression and training opportunities available.
The predicted salary is between 30000 - 40000 £ per year.
Position: Regional Marketing & Content Executive, Chotto Matte Soho
Salary: £35k-£40k
Role Overview:
As Regional Marketing & Content Executive, you will be the creative force behind Chotto Matte’s brand communications. You’ll develop and execute a content strategy that amplifies our brand voice, engages audiences, and drives customer loyalty. From social media campaigns to email newsletters, blog posts to content scripts, you’ll ensure Chotto Matte remains a leader in the world of luxury dining. Overseeing the Chotto Matte Soho, Chotto Bar & Lounge and Claude’s social accounts, while also overseeing the Middle East.
Who we are:
Chotto Matte is on a mission to provide the very best of Peruvian and Japanese cuisine to a modern audience in a vibrant and contemporary environment. We are passionate about people and uncompromising on quality. Chotto Matte prides itself on service and a unique dining experience that continues to delight our customers. Chotto Matte’s global appeal continues to grow, with extensive expansion plans in the works. Further openings planned include Dubai, Tsibilisi, Georgia, and Manchester.
Key Responsibilities:
- Content Creation, Copywriting & Strategy: Collaborate with the Regional Marketing Manager to develop and implement a cohesive content strategy aligned with brand objectives and marketing goals. Produce high-quality, engaging, and on-brand content for digital and offline platforms, including social media (IG, FB, TikTok, Linkedin), websites, newsletters and marketing campaigns. Craft compelling narratives that showcase the essence of Nikkei cuisine, our dining experience, events & activations and the Chotto Matte ‘lifestyle’. Write clear, compelling copy for email newsletters, blog posts, website updates, and broader marketing campaigns.
- On-Site Content Capture & Social Media Management: Utilise iPhone to capture high-quality, real-time content, including trending videos, food & beverage imagery, and the vibrant atmosphere of our restaurants and events. Oversee social media channels, ensuring a consistent tone of voice, regular posting, and active community engagement. Develop and execute strategies to increase social media following, engagement, and reach across Instagram, TikTok, Facebook, and LinkedIn.
- Community Engagement & Brand Storytelling: Engage with followers responding to comments, messages, and mentions to build authentic relationships. Monitor brand sentiment and proactively address customer inquiries to enhance the guest experience.
- Paid Social Marketing: Develop and execute paid social media advertising campaigns to drive awareness, engagement, and conversions. Continuously optimise ad performance, ensuring campaigns align with business objectives. Monitor ad performance analytics, adjust targeting, and refine messaging for continuous improvement.
- Analytics & Optimisation: Track and analyse content performance across all platforms, identifying trends and insights to improve engagement and conversions. Use data-driven insights to optimise content strategy, ensuring alignment with marketing KPIs. Generate monthly performance reports to measure success against marketing KPIs and provide actionable recommendations for continuous improvement.
- Creative Collaboration & Brand Consistency: Work closely with in-house designers, photographers, and videographers to produce high-quality visuals and multimedia content. Ensure all content aligns with Chotto Matte’s visual identity, tone of voice, and brand positioning.
Qualifications:
- 2-3 years of experience in content creation, digital marketing, or a similar role, ideally within the hospitality, lifestyle, or luxury sectors.
- Proven track record of driving social media growth and increasing follower engagement.
- Exceptional writing and editing skills with a strong understanding of brand storytelling.
- Proficiency in social media platforms, trends, and tools (e.g., Instagram, TikTok, Facebook, Hootsuite and Canva).
- Ability to capture and edit high-quality iPhone content, including photos and videos, with a strong eye for detail and creativity.
- Experience managing online communities and building customer engagement strategies.
- Familiarity with content management systems (CMS) and email marketing platforms.
- Creative mindset with the ability to think outside the box and bring fresh ideas to the table.
- Strong project management skills and ability to work in a fast-paced environment.
- Passion for food, culture, and luxury hospitality is a plus.
Our team benefits:
- Competitive salary.
- A fast-track career progression and training.
- Comprehensive Bupa Health Insurance upon successful completion of probationary period.
- 50% off across all Chotto Matte restaurants when you dine with us.
- Staff recognition and incentives.
Marketing and Content Executive employer: Chotto Matte
Contact Detail:
Chotto Matte Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Content Executive
✨Tip Number 1
Familiarise yourself with Chotto Matte's brand and its unique blend of Peruvian and Japanese cuisine. Understanding their ethos will help you tailor your conversations and demonstrate genuine passion during interviews.
✨Tip Number 2
Engage with Chotto Matte's social media accounts before applying. Comment on their posts, share your thoughts on their content, and showcase your knowledge of current trends in luxury dining to make a memorable impression.
✨Tip Number 3
Prepare examples of your previous work that align with the responsibilities of the role. Highlight specific campaigns or content strategies you've developed that resulted in increased engagement or brand awareness.
✨Tip Number 4
Network with professionals in the hospitality and marketing sectors. Attend industry events or connect with current employees on LinkedIn to gain insights about the company culture and expectations for the role.
We think you need these skills to ace Marketing and Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation and digital marketing. Focus on achievements that demonstrate your ability to drive social media growth and engagement, particularly in the hospitality or luxury sectors.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for food and culture, as well as your understanding of Chotto Matte's brand voice. Use this opportunity to showcase your creative mindset and how you can contribute to their content strategy.
Showcase Your Writing Skills: Include samples of your writing or links to previous work that demonstrate your exceptional writing and editing skills. Highlight any experience with brand storytelling and how you've successfully engaged audiences through your content.
Highlight Social Media Expertise: Emphasise your proficiency in managing social media platforms and tools. Mention any successful campaigns you've executed, along with metrics that showcase your ability to increase follower engagement and community interaction.
How to prepare for a job interview at Chotto Matte
✨Showcase Your Creativity
As a Marketing and Content Executive, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your ability to think outside the box and engage audiences effectively.
✨Know the Brand Inside Out
Familiarise yourself with Chotto Matte's brand voice, values, and offerings. Be ready to discuss how you can enhance their brand communications and align your content strategy with their objectives.
✨Demonstrate Social Media Savvy
Since social media management is a big part of the role, be prepared to discuss current trends and successful strategies you've implemented in the past. Bring insights on how you would increase engagement across platforms like Instagram and TikTok.
✨Prepare for Analytics Discussions
Understanding data is crucial for optimising content performance. Be ready to talk about how you've used analytics in previous roles to drive decisions and improve engagement, and how you plan to do the same at Chotto Matte.
