At a Glance
- Tasks: Lead marketing strategy and campaigns to enhance member engagement and brand visibility.
- Company: Chorley Building Society, a purpose-driven mutual with a strong reputation.
- Benefits: Competitive salary, hybrid working, and a supportive team culture.
- Other info: Diversity and inclusion are core values; we welcome applicants from all backgrounds.
- Why this job: Shape our brand's presence while making a real impact in financial services.
- Qualifications: Experience in marketing strategy, strong design skills, and analytical mindset.
The predicted salary is between 50000 - 55000 £ per year.
Chorley Building Society is looking for a commercially minded Senior Marketing Manager with significant financial services experience to lead our day-to-day marketing activity and champion our brand across all channels. Reporting to the Commercial Director, you’ll turn commercial priorities into clear effective plans that deliver great outcomes for our members and intermediaries. This is a hand-on leadership role, blending strategy with operational excellence. You’ll oversee design, campaigns, events, sponsorships, content, member insight and agency management – ensuring everything we deliver is coherent, compliant, and confidently represents the Society.
What you'll be doing:
- Deliver and evolve the Society’s marketing strategy and plans across retail savings, mortgages, and mortgage intermediaries
- Plan, execute and evaluate multi-channel campaigns that support growth and member engagement
- Create high quality visual assets
- Lead intermediary marketing with targeted content and broker-focused materials
- Produce engaging content that meets Consumer Duty requirements
- Use member insight and performance data to support decision making and optimise marketing spend
- Build a strong relationship with the Society’s marketing agency and oversee their delivery of our digital marketing activity
- Actively contribute to the Society’s Product & Treasury Committee
What you'll bring:
- Experience delivering marketing strategy and operations, in financial services or another regulated environment
- Strong design capability (Adobe/Canva)
- An organised and proactive approach, ability to work unsupervised and comfortable managing multiple deadlines
- Analytical mindset with confidence interpreting MI and performance data
- Knowledge of mortgage and savings’ sales and distribution processes
- In depth knowledge of regulation within the Financial Services sector, including Consumer Duty and Financial Promotions
- Confident negotiator and the ability to influence stakeholders at all levels
- Strong communication skills in all forms
You’ll be part of a friendly, purpose driven mutual with a strong reputation, a clear commercial strategy and a genuine commitment to delivering good member outcomes. You’ll have autonomy, visibility, and the chance to shape how our brand shows up across the market. We offer a competitive benefits package and a starting salary of £50,000 - £55,000. It is not necessary to live in the North West as we operate a hybrid working policy.
Diversity and inclusion are important to us as we strive to represent the communities we serve. We support an inclusive environment for all our people to bring their whole selves to our Society. We encourage applications from individuals of all backgrounds, ethnicity, gender identity, sexual orientation, disability, neurodiversity, age, family or parental status, beliefs, nationalities and religions. If you have a disability, or if you have a condition that you believe may affect your performance during our selection process, please request any reasonable adjustments you’d like on your application form.
Senior Marketing Manager in Chorley employer: Chorleybs
Chorley Building Society is an exceptional employer that fosters a collaborative and innovative work culture, where your contributions directly impact the community and our members. With a strong focus on employee development, we offer numerous growth opportunities and a supportive environment that encourages creativity and strategic thinking. Located in Chorley, you will enjoy a vibrant local community while being part of a dedicated team committed to delivering outstanding financial services.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Chorley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chorleybs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chorleybs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chorleybs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chorleybs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Chorley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chorleybs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chorleybs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chorleybs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chorleybs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chorleybs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chorleybs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
